Armed with 20+ years of marketing, business development, and management experience (and a rather large, distinguished network of corporate and agency contacts,) Joe Koufman founded Setup® in February 2014 to ignite relationships between marketers and vetted, specialist agencies. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the most proficient in their respective disciplines. Before Setup, Joe spent six years at Engauge, an independent marketing agency that was acquired Publicis Groupe in late 2013 and merged with Moxie USA. As Senior Vice President of Business Development and Marketing, he landed high-profile clients like Cisco Systems, Newell Rubbermaid, AMC Theatres, Hanesbrands, Hershey's, Food Lion, Supercuts, Turner Broadcasting, and Chick-fil-A.Prior to Engauge/Moxie/Publicis, Joe spent eight years leading strategic accounts for KnowledgeStorm such as Oracle, Computer Associates, Microsoft Dynamics, and Cognos. Joe has continued to give back to the marketing community through his service on the boards of directors of the Atlanta Interactive Marketing Association (AiMA), the American Marketing Association’s Atlanta Chapter (AMA – Atlanta), the Terry College of Business at the University of Georgia, the ChooseATL campaign, and several startups and nonprofits. Joe holds a dual BA degree in Politics and Speech Communications from Wake Forest University, and lives in Atlanta with twin daughter and son.
Listed skills include Digital Marketing, Online Marketing, Lead Generation, Marketing Strategy, and 46 others.