☑ Process ATF Forms 4473, Multiple Sale Forms, NFA forms, and CBI background checks while maintaining ATF and state compliance☑ Direct informed purchase decisions based on customer intent and needs, product knowledge, and personal experience☑ Assist retail and range customers in completing in-store and ecommerce transactions for firearms, ammunition, accessories, range time, and training☑ Complete firearm transactions using an integrated A&D bound book, e4473, and POS system☑ Stock, face and zone merchandise to prevent stockout, improve product visibility, increase sales, and enhance the customer experience☑ Reinforce facility rules and maintained firearm safety on an active 14-lane gun range☑ Educate customers on proper firearm operation, shooting technique, and malfunction clearing☑ Promote facility loyalty programs and savings opportunities to convert memberships and retain recurrent customers☑ Answer customer calls regarding product availability, range time, training courses, and the facility☑ Wrote various digital articles to improve local SEO and supplement social media contentPosition break from October 2022–April 2023Bristlecone Shooting, Training & Retail Center is an NSSF 5-star rated indoor gun range and retail FFL.

☑ Wrote, edited and published over 250 press releases, blogs and customer case studies to curate company email newsletters, drive organic web traffic, and funnel sales leads☑ Drove over 200,000 website pageviews through written content, including one article over 50,000☑ Organized a 3-month email content campaign consisting of weekly articles that generated over 9,000 pageviews, 5,000 clicks, and a 20% open rate☑ Co-led industry educational presentations at the 2023 SHOT Show and Firearms Industry Conference☑ Served as company sales and customer success representative at industry events, including SHOT Show, NSSF Range-Retailer Business Expo, and Firearms Industry ConferenceOrchid is a firearms industry leader in FFL software, compliance services, and payment processing.

☑ Wrote, edited and published over 200 original digital articles for American Handgunner, GUNS Magazine, and Shooting Industry titles☑ Authored article ranked 3rd in unique pageviews (16,500) on AmericanHandgunner.com☑ Facilitated publishing of more than 50 weekly GUNS Magazine Podcast episodes, totaling over 100,000 streams in 18 months☑ Grew GUNS Magazine Podcast listener base to 12,000 subscribers in first 8 months through email and social media marketing☑ Curated content for three weekly email newsletters, including ‘Wheelgun Wednesday’ (46% OR/37% CTR)FMG Publications is a firearms media company with three magazine titles and a weekly podcast.

☑ Engaged with customers to identify purchasing needs, make product recommendations, and direct them to the appropriate department for additional service☑ Resolved customer service matters, including product returns/exchanges, placing and picking up online orders, and updating memberships☑ Facilitated transactions, including scanning and bagging merchandise and processing payment ☑ Educated customers about co-op benefits to convert memberships and meet performance goals☑ Zoned merchandise and organized product displays to optimize customer purchasing☑ Assisted in training new employees, including operational processes, best practices, and guidelines☑ Championed company’s core values and importance of quality gear, outdoor adventure, and stewardshipREI Denver (#18) is one of five REI flagship stores and the second-largest location nationwide.

Outdoor Sportsman Group is a media company devoted to bringing the best hunting, shooting, and fishing content to outdoor enthusiasts across television, print, and digital. Brands include Outdoor Channel, Guns & Ammo Magazine, Petersen's Hunting Magazine, In-Fisherman Magazine, MyOutdoorTV, and more.Responsibilities:• Created, published and moderated content across social platforms for five industry-leading shooting publications• Executed branded content campaigns to meet advertiser needs, including completing deliverables, copywriting, graphic design, and reporting• Facilitated Facebook Live product showcases and roundtable discussions with industry brands, network talent, and print editors, serving as on-air talent and backend support• Curated original content to engage social audiences, including social graphics, lifestyle photography, and short-form videos• Prospected leads and pitched social sales opportunities in coordination with ad sales and departmental initiatives• Communicated with internal departments to coordinate and execute cross-platform marketing strategies and campaignsAchievements:• Created social campaign around digital article, including original graphics, generating over 5 million organic social impressions and 22,000 link clicks• Filmed, produced and posted 40 short videos from company industry event, gaining over 500,000 combined views• Grew brand Instagram account by 195% to 140,000 followers• Added $12,000 to company revenue in five months via social sales efforts• Filmed footage for partial episode of show that aired on World Fishing Network• Executed Facebook Lives with clients at industry events, including SHOT Show, NRA Annual Meetings, and Outdoor RetailerNotable Brands:• Guns & Ammo Magazine• Firearms News Magazine• Shooting Times Magazine• Handguns Magazine• RifleShooter Magazine

Laura Burgess Marketing is a family-owned-and-operated public relations and marketing communications firm serving the shooting sports, law enforcement/military, and outdoor industries. Offered services include targeted press releases, advertising strategy, content marketing, media buying, and more.Responsibilities:• Oversaw content marketing, community management, and consumer engagement for clients in the shooting sports, law enforcement/military, and outdoor industries.• Managed and monitored social accounts for 12 clients, including Facebook, Instagram, and Twitter.• Actively engaged with more than 250,000 social followers through relevant and organic conversation.• Implemented content strategies to effectively build brand awareness, promote products, drive digital traffic, and create sales leads.• Built loyal social communities with engaging content and knowledgeable customer service.• Analyzed social metrics to meet account KPIs and better execute content strategies.• Wrote compelling articles and product reviews for company blog.• Designed company and client email newsletters and digital marketing materials.• Collaborated with industry and social influencers to further promote clients and products.Achievements:• Grew client Instagram account by 150% to 20,000 followers in seven months• Doubled client Facebook page following to 10,000 likes within a year• Launched and grew client Instagram account to 14,000 followers in 17 months• Facilitated multiple large client giveaways, including the organization of prizes, development of websites, and marketing of campaigns, generating over 25,000 email prospects• Started The Social Media Reload, a weekly wrap-up blog series of the best industry-relevant content seen on social media; published over 50 timesNotable Clients:• IWI US• Dead Air Silencers• MasterPiece Arms• Vertx• ATN Corp

Jpixx is a video-led digital agency that aims to capture life creatively through narrative production, brand entertainment marketing, and photography. Jpixx has won multiple local, national, and international film and video awards.Responsibilities:• Implemented digital marketing strategy to promote company services in local community.• Managed and monitored company social accounts, including Facebook and Instagram.• Designed digital newsletter and engaged in email marketing.• Provided behind-the-scenes support for film/photography shoots.Achievements:• Successfully created awareness for the 2014 Coastal Edge East Coast Surfing Championships via social media and guerrilla marketing as the official event digital media sponsor.• Facilitated the production of a music video for a local artist, including securing filming locations, organizing casting, and scheduling shoots.

Owned and operated by Warner Music Group, Warner Bros. Records and its family of labels is a major American recording company with a diverse catalog of influential and innovative artists spanning generations.Responsibilities:• Monitored label and artist social accounts, including Facebook, Twitter, and Instagram.• Measured and analyzed artist social, sales, and streaming metrics using various digital analytics tools.• Designed original digital creative for artists, including social graphics and promotional posters.• Brainstormed digital and guerrilla marketing strategies for new label artists and music.• Resolved consumer merchandise issues using an eCommerce tool.• Facilitated weekly "Summer Sessions" concerts with label artists.Achievements:• Created YouTube video thumbnails for artists using a custom Photoshop template.• Assisted in the creation and coding of Wikipedia pages for label artists.

BlackBook Music Group is a full-service music firm providing professional management, marketing, and booking services for artists.Responsibilities:• Communicated with artists as intermediary between firm.• Managed and monitored multiple artist social accounts, including Facebook.• Distributed email press releases to relevant industry websites and blogs.• Created electronic press kits for various artists, tours, and promotions.• Collaborated with artists to design original artwork for new releases.Achievements:• Coded “Like to Download” landing pages resulting in 10,000 new Facebook page Likes.• Successfully placed artist music on top industry websites and blogs.