Joel Bertram Email & Phone Number

Frankfurt, He, De

Frankfurt Am Main, Hessen, Deutschland

Frankfurt Am Main, Hessen, Deutschland

As a Senior Account Manager / Senior (Brand) Consultant, I advised clients from various industries to improve their digital brand and product communication. My focus was on building strong digital creative concepts, advising on user journeys and planning and implementing appropriate UI/UX design and SEO-optimized content.By working closely with the clients, I built strong relationships and acted as a trusted contact for their digital brand and marketing communication needs. I worked with design and development teams to deliver innovative solutions that meet client needs and goals.With a strong client focus and strategic thinking, I was able to manage multiple projects simultaneously and successfully implemented effective digital solutions.

Frankfurt Am Main, Hessen, Deutschland

I supported clients in achieving their goals with the help of a thorough brand and design strategy. Development of a clear brand identity for clear profiling and positioning as well as development of dynamic design systems that make the values and messages of a company tangible as a holistic brand experience at all cross-media touchpoints along the customer journeyFrom strategy and creative conception to the implementation of digital and analog measures for internal and external brand communication, I acted as a coordinator and consulting interface between the clients and my team

Frankfurt Am Main, Hessen, Deutschland

As a brand and corporate design consultant, I interfaced with the client side and managed the development of a sub-brand strategy as well as the development of a design and communication strategy likely to build a new vacation airline brand. Implementation management for the new developed flexible corporate design system, which is used internally and externally in different forms and still achieves a clear brand experience for employees and customers.Competitive analysis, brand and product positioning, target group definition, mission & vision, brand architecture, communication and channel strategy, content and personalization strategies, design system development, employer branding

Frankfurt Am Main Und Umgebung, Deutschland

As Brand Manager and Corporate Designer, I was responsible for the consistent appearance as well as the continuous development of the brand at various internal and external touchpoints. In my role as internal design expert, I worked closely with a network of international lead agencies across departments, steering them creatively and commercially.Development of various UI/UX guidelines and pattern libraries to standardize the digital design system, and implemented and communicated a brand styleguide for digital applications to reinforce a cohesive brand identity and user experience.Design direction and steering of new concept developments for digital brand experiences and branded products in the core business as well as for brand extension in the licensing businessResponsible for organizing, processing and regulating the group-wide brand management ticket systemStructural optimization and implementation of new standard processes and services in brand management as well as responsibility and continuous development of the brand management platformCommunication of the Lufthansa brand identity and brand story as a speaker at internal and external eventsPreparation and execution of pitches, coordination and negotiations with suppliers and service providers

Frankfurt Am Main, Hessen

In addition to being responsible for design and brand issues within cross-departmental team projects with Sales and Product Management, my focus was on writing my thesis „The digital transformation of the new Lufthansa brand identity - A strategic derivation of design principles for digital media“.­Control of IT implementation and further development of digital brand and design platforms as well as administration of user management and conception, elaboration and maintenance of new contentDesign management within the framework of various concept developments and design processes for print, digital, interactive, audio/time-based and interior media

Frankfurt Am Main, Hessen

Self-responsible assistance in the large-scale project for the holistic redesign of the brand identity of Lufthansa Airline as well as the Lufthansa Group corporate brand and its B2B communication strategyDesign management, agency steering and strategic redevelopment of corporate design constants and design principlesDevelopment and implementation of new corporate identity guidelines and implementation of various internal/external communication tools to establish brand values, brand identity and corporate design within the entire group

Mannheim, Baden-Württemberg

Responsible for the design of various communication measures in digital and print media for different customer projects from the industry and medical sectors