• Collaborated with the Content Marketing Coordinator and Digital Marketing Manager to conduct research on competitors’ strategies, emerging marketing trends, and popular keywords.• Utilized SEO & performance tracking tools such as SEMrush, BrightEdge, ChatGPT, and Bard AI to track and evaluate organic traffic, keyword rankings, and to develop content strategies. Weekly reporting on competitor keyword analysis and traffic goals.• Created company blog posts through WordPress, ensuring relevancy and implementing SEO best practices to target high-intent keywords and provide answers to commonly asked questions.• Developed and managed PPC campaigns with a total monthly spend of $750K+, aiming to increase website traffic and drive conversions. Assisted in implementing conversion pixel tracking, Salesforce/WordPress integration, offline conversion tracking, and reporting & analysis. • Lowered Cost/Click by 15% across Spanish campaigns, and lowered average cost/conversion by over 30%

• Focused on supporting a project in accounting and finance related functions.• Handled subcontract payment forms, change orders, contract requests, client invoices, and prepared month’s end financial reporting packages for the project’s management team through SAP.• Attended business meetings and collaborated with project controllers and business managers to analyze cost reports in order to budget spendings on large scale projects.