Oversee all aspects of graphic and UI/UX team output. Manage tracking, QA, web development, and data capture & analytics. Create optimal team workflows to ensure timely completion of projects. Negotiate contract terms with new technology vendors and guide transitions. Onboard new clients and implement workflows to ensure their tracking, reporting, and attribution requirements are met. Build and maintain seamless client relationships, provide them with ongoing technology leadership, and deliver best in class client solutions and reporting. Create tracking code, data architecture and technology frameworks for campaign operations. Develop specs for analytics dashboards from a data taxonomy and UI/UX perspective. Partner with backend developers and DBAs to integrate new technology to company’s technology stack. Provide regular training to sharpen teams’ skillsets. • Successfully closed numerous deals by evangelizing company technologies in partnership with outbound sales teams.• Built out new analytics and tracking platforms for all clients.• Automated the setup and QA processes across numerous teams.• Built custom CMS for Fortune 100 companies to host their marketing landing pages.• Developed high performance teams of programmers, graphics designers and QA professionals.• Implemented time saving processes and documentation enabling all teams to continually achieve maximum efficiencies.• Led overhaul of the client-facing process leading to more secure and sustainable solutions.

Built, developed, and managed high performance graphic design, web development, and QA teams. Created and implemented structured workflows and coordinated all assets across a broad range of media and platforms. Developed best in class tracking solutions to effectively load tracking metrics into proprietary optimization and analytics systems. Created frameworks for micro-site and landing page builds for clients’ online advertising campaigns. Setup and implemented tracking code and tagging from a wide variety of online ad networks. Coordinated client teams on technical implementation and setup of tracking. Partnered closely with management team to develop and implement company best practices, protocols, and vision. Provided key assistance to sales team in meeting with and closing major accounts.• Designed and implemented best practice testing procedures for advertising a/b testing and internal marketing tool efficiency comparisons. • Developed specialized tools for budget planning and URL building.• Ensured company remained on cutting edge of advertising technology through continuous researching and vetting of technology vendors.

Developed and set up tracking solutions for digital marketing campaigns. Created and designed websites and landing pages. Oversaw design of company marketing materials.