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I am a highly self-motivated Digital Creative Leader with an undying love of the possibilities the web still has to offer. With over 10 years of experience in the industry working for boutique, small and mid-sized companies in agency, product and in-house encompassing a range of sectors including; property, hospitality, financial, superannuation, and many more. Specialising in Product Management and producing user-centric solutions with a high focus on beautiful user interfaces that cater to the business needs holistically. Starting my career as a Developer I often would work as a conduit between traditional designers and developers in my early years. Transitioning to User Experience and Digital Design I then led small digital teams and worked closely with business executives to further meet business and technical requirements. I’ve worked on the product side in both design and development roles for custom systems including CRM, CMS, eCommerce, property management systems as well as mobile web applications. I have freelanced under the name Splat Designs since 2007, working in a range of disciplines including animation, branding, graphic design, development. My clients have been from industries such as music, film, design, authors, photography, automobile, optical, wedding and craft beer. I have worked independently, as part of a team and more recently leading small teams. I am constantly challenging myself and the people around me to push the limits of what is already achievable to create engaging and visually enjoyable experiences.
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Digital CreativeSplat Designs Jan 2007 - PresentMelbourne, AustraliaBranding, Client Management, Client Meetings, DNS, eComcerce, Flash Development, Front-End, Mobile Websites, PHP, Print Design, Prototyping, Quoting, R&D, Responsive, Signage, SVG, Timelines, UX, Web Design, Wireframing, Wordpress -
Digital Product LeadLucas Restaurants Oct 2017 - Nov 2020Melbourne, AustraliaWhen I started, the digital landscape at The Lucas Group (TLG) consisted of 7 websites with 5 different Content Management Systems (CMS), 3 payment gateways and 2.5 different eCommerce platforms. These were outsourced to 3 different creative agencies. My main goal was to reduce the technical debt caused by having these in different platforms, both financially and in the number of hours spent corresponding with the agencies to perform simple tasks. I worked on pioneering one… Show more When I started, the digital landscape at The Lucas Group (TLG) consisted of 7 websites with 5 different Content Management Systems (CMS), 3 payment gateways and 2.5 different eCommerce platforms. These were outsourced to 3 different creative agencies. My main goal was to reduce the technical debt caused by having these in different platforms, both financially and in the number of hours spent corresponding with the agencies to perform simple tasks. I worked on pioneering one core theme that could power all TLG websites. What I created was one core flexible theme, that would build pages with content blocks rather than templates. Each content block would be built around common design patterns. This meant once a feature was developed as a block it could now be deployed across all of TLG websites with minimal development, vastly increasing efficiency. I led the redesign on all seven websites around the flexible core theme I pioneered. To further reduce the company-wide technical debt I led the upgrade of TLG online stores, gift vouchers, takeaway orders and booking platforms. All possible platforms first went through digital compliance and audit checks. When platforms were selected, I led scoping workshops and then the product management with suppliers. The end goal was to engineer solutions that would natively integrate with our venues’ Point of Sale (POS) and allow free-flowing data ready for implementing a CRM. When I started at TLG I was placed in the Marketing team. There I instigated the use of Agile Project Management and within 6 months the system was rolled out company-wide, with 13 departments collaborating on my platform. I trained team champions to lead the project management, then worked with them to perfect their team’s workflow, as well as workflow transitions between each department. This improved communication across departments and overall company efficiency. Show less -
Digital Creative LeadThree'S A Crowd Jun 2015 - Sep 2017Animation, Branding, Digital Design, Drupal, Client Presentations, EDM Responsive Design& Development, Front-End, Mentoring, Pitches, Prototyping, QA testing, Quoting, R&D,Responsive, Strategy, SVG, Team Leadership, Timelines, UX, Web Design, Wireframing,Wordpress, Workshops
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Digital DesignerSpark Green Nov 2014 - Feb 2015Melbourne, AustraliaBranding, Digital Design, EDM Design, EDM Development, Front-End, Interactive PDF’s, Prototyping, Quoting, R&D, Responsive, Silverstripe, SVG, Timelines, UX, Web Design, Wireframing -
Front End Web DesignerCassette May 2014 - Nov 2014Melbourne, AustraliaAd Design, AJAX, EDM Design, EDM Development, Front-End, PHP, QA Testing, QA Reports, R&D, Responsive, Team Management (offshore), UX, Web Design, Wireframing, Wordpress -
Ux/Ui Designer & Front End DeveloperInvestorist Jan 2013 - Mar 2014Melbourne, Australia.NET, Ad Design, Ad Management, EDM Design, EDM Development, Front-End, Mobile Web App’s, Mentoring, Prototyping, QA Testing, QA Reports, R&D, Responsive, SVG, Timelines, Team Management, UI Design, UX, Web Design, Web app’s, Wireframing, Wordpress -
DeveloperExtension Marketing Apr 2012 - Mar 2014Melbourne, AustraliaClient Meetings, DNS, EDM Development, Flash Ad’s, Front-End, Prototyping, Mobile Websites, R&D, Responsive, SVG, Wordpress*Lettuce Systems was purchased by Extension in 2012 and was re named to Lettuce Digital. The Lettuce team took over all digital work from Extension and still retained their own clients under the name Lettuce Digital.
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Developer & Ux/Ui DesignerLettuce Digital 2012 - Mar 2014Melbourne, Australia.NET, Ad Management, Client Management, Client Meetings, DNS, eComcerce, Flash Development, Front-End, Mobile Web App’s, Prototyping, Quoting, R&D, Responsive, SVG, Timelines, Team Management, UI Design, UX, Web Design, Web app’s, Wireframing, Wordpress, Wordpress MU*Lettuce Systems was purchased by Extension in 2012 and was re named to Lettuce Digital. The Lettuce team took over all digital work from Extension and still retained their own clients under the name Lettuce Digital. -
Web DeveloperLettuce Systems Sep 2010 - Mar 2012Melbourne, Australia.NET, Client Management, Client Meetings, eComcerce, EDM Development, Flash Development, Front-End, Mobile Web App’s, Mobile Websites, Mobile Websites, Prototyping, Quoting, R&D, SVG, Timelines, Team Management, UI Design, UX, Web Design, Web app’s, Wireframing, Wordpress*Lettuce Systems was purchased by Extension in 2012 and was re named to Lettuce Digital. The Lettuce team took over all digital work from Extension and still retained their own clients under the name Lettuce Digital. -
Web Development LeadGeneral Practice Registrars Australia Apr 2009 - Jan 2010Melbourne, AustraliaDNS, Flash Development, Front-End, Hiring, PHP, Prototyping, R&D, Team Management, Timelines, Wireframing, Wordpress
Joel Edwards Skills
Joel Edwards Education Details
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Interactive Multimedia -
Multimedia -
Multimedia
Frequently Asked Questions about Joel Edwards
What company does Joel Edwards work for?
Joel Edwards works for Splat Designs
What is Joel Edwards's role at the current company?
Joel Edwards's current role is Digital Creative Leader.
What is Joel Edwards's email address?
Joel Edwards's email address is sp****@****ail.com
What is Joel Edwards's direct phone number?
Joel Edwards's direct phone number is +614136*****
What schools did Joel Edwards attend?
Joel Edwards attended Victoria University, Victoria University, Kangan Batman Tafe.
What skills is Joel Edwards known for?
Joel Edwards has skills like Link Building, Magento, Seomoz, Joomla, Wordpress, Google Website Optimizer, Webtrends Analytics, Ajax, Web Analytics, Jquery, A/b Testing, Organic Search.
Not the Joel Edwards you were looking for?
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3hotmail.com, ea.com, foxtel.com.au
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Joel Edwards
Survey Assistant At A Line Surveying | 4Th-Year Surveying Student At Rmit UniversityWonga Park, Vic -
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3rmit.edu.au, hotmail.com, thinkstep-anz.com
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