Joel Engel Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Great Lakes, Midwest, Plains

Managed about $100mm of Walmart business in the Great Lakes/Midwest market areas, promoting and selling regional programs directly to market managers and key decision makers.* Presented market and national-level data that supported incremental feature support.* Achieved a closing rate of 98% of all suggested proposals.* Sold in Incremental $8MM in pallets sales #1 RBM in US.* Increased display support by 75% in top markets.* Helped Post Consumer Brands become the #1 cereal manufactuer in pound sales at Walmart.

North Central Region & National Target

Led a retail team and over 3000 stores in the Target and SV West Market Areas.* Effectively managed the retail sales budget and managed a team of brokers, contractors, and direct sales representatives.* Increased ACV by over 20% in assigned market areas.* Managed Wholesale and major indirects in additional responsibilities.

Managed a team of direct sales, brokers, and retail service providers for over 3,000 stores in the Midwest. Also managed a wholesaler and several indirect buying groups in the Upper Midwest.* Hired the most efficient and effective retail services providers to ensure flawless execution.* Streamlined retail service providers saving the region over $100k in annual savings.

Managed $88,000,000 in PepsiCo sales volume for SV Northern Region and key retail groups, including 1,200 retail stores and seven distribution centers of the SV Wholesale Network. Developed and executed yearly business plans including, Quaker,Gatorade, and Tropicana brands. Created customzed go-to-market strategies for top SV independent customers, delivering new innovation and maintained category captain responsibilities. Achieved volume growth and net revenue goals. Served as member of the SV Northern Region Manufacturer Advisory Council Board.* Integrated 1,200 retail stores at SV Northern Region, including seven distribution centers into one trade plan recognized as SV National Best Practice.* Led SV Wholesale Divisions in sales volume 2009-2010.* Served as lead role in design and execution of large Power of One event across Quaker, Gatorade, Tropicana, Pepsi and Frito Lay portfolio with $2,000,000 major independent chain.* Launched more than 100 new product introductions with 100% acceptance rate .* Created playbook for the Dedicated Retail Team (DRT) to focus on monthly priorities and received recognition as SV Best Practice.* Sold Incremental $1,000,000 for 2011 Main Event.* Delivered annual top to top business review and category reviews to top SV Northern Region management.

Managed go-to-market custom merchandising plans for specific assigned clients delivering volume and revenue for sales agency. Served in dual role as Customer Development Manager CDM, presenting and executing business plans for each client at SV Northern Region and Nash Finch Corporate. Developed new position within agency as Business Development Manager Baking Expert. Leveraged prior baking experience at General Mills, Betty Crocker Division and created position to lead agency. Gained more leverage at SV and Nash Finch and created programs to benefit clients, resulting in more market power.* Top revenue Business Development Manager in agency with over 22% increase 2006-2007.* Displayed proven track record of increasing sales with mutiple clients and customers.* Appointed CDM at Byerlys/Lunds for additional sales lifts for agency clients.* Developed relationships with all key indirects groups in market.* Awarded client trip for top performance.

Minneapolis, Minnesota, United States

Managed $40M in General Mills sales volume at a national wholesaler.* Awarded Account Manager of the year by Miners. Selected from over 100 vendors based on developing the best partnership.* Big G Cereal Merchandising Award.