- Member of the Executive Board- Develop and implement sales and marketing strategies- Launch new business projects- Build and maintain long-term customer relationships to maximise satisfaction and retention- P&L responsability

- Global product responsibility for the product portfolio's lifecycle in the textile care segment, from inception to execution, including phase-out planning- Long-term and strategic product portfolio planning based on market intelligence, goals, and resources from various departments and in line with the company’s strategic direction- Lead marketing role in development projects from ideation and business case to product launch- Develop and implement a reporting platform for analyzing performance data for the entire product management, including forecast planning and presentation to key stakeholders- Coordination and interface function between the market, sales, and development

- Brand responsibility for Lindt TEDDY, Santa, Advent Calendar, theme ranges, chocolate forms, and customer exclusivities- Strategic and operational management of assigned brands and projects- Project responsibility in international NPD- Responsible for assortment definition and development (identifying growth areas, assessing potential, and creating launch plans)- Analysis and interpretation of category data and management reporting- Creation and production of communication and advertising materials (ATL and BTL)- Conceptualization and realization of new brand experiences- Planning, development, and execution of sales-promotion measures in the retail sector- Collaboration and training of sales and field staff

- Established a user-friendly and flexible back-end innovation management platform in the stage-gate model for optimized evaluation and management of all innovations at Lindt- Developed new business areas through the launch of new products in the categories of spreads and bakery specialties

- Established a structured and homogeneous platform for analyzing and evaluating performance data in travel retail to actively monitor sales and promotion strategies- Assisted the Head of Finance in strategic controlling as a sparring partner to the Head of Divisions Duty-Free

- Temporary salesman responsible for sales campaigns, event organization, and administration including compiling statistics and maintaining the company homepage

- Working in various bank departments, including the customer advisory group