Passionate about marketing and innovations in the digital industry, always looking for professional and personal development that can give added value to a work team in the retail sector.
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Marketplace Account ManagerBlucoBarcelona, Ct, Es -
Marketplace SpecialistRocket Digital Jan 2024 - PresentBarcelona, Cataluña, España📦 Amazon Vendor and Seller management.📢 Optimization and creation of Advertising campaigns.🛒 Creation of product catalog on Amazon.🎨 Creation of Store and A+ content.📈 Creation of texts optimized for organic positioning.📊 Catalog performance monitoring.💡 Resolution and monitoring of cases in Vendor and Seller.⚙️ Use of tools such as Epinium and Helium 10 for catalog creation and optimization.📣 Activation of seasonal campaigns and strategies.🔗 Key liaison between the customer support team, warehouse, and parcel service, ensuring efficient communication and real-time issue resolution for platform customers on Shopify.🏷️ Product optimization, translation and control for Shopify clients. -
Marketing Campaign SpecialistOfertia Jun 2021 - Aug 2023Ciudad De México, México🚨 Creation of campaigns for different channels (app, web and email) for Spain, Mexico, Colombia, Sweden and Chile.⚙️ Monitoring and optimization of campaigns with work teams.📊 Analysis via KPI's (OR, CTR, CPC, CPM, CPA, CPL, etc.).💰 Purchase of web traffic in Ad Operator and Noviclick.🕹️ Track ads and profits on the web using Ads Manager and Ad Sense.📱 Analysis of app acquisition campaigns, monitoring andoptimization on Facebook for Android and IOS.🎨 Creation of tools and dashboards to control KPIs.🎯 Management and negotiation with new marketing serviceproviders.📅 Planning and implementation of seasonal campaigns.🧩 Development of annual work plan.
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Key Account Manager KamOfertia Jan 2020 - Jun 2021Mexico City Area, Mexico🔎 Customer and sales prospecting.💡 Creation of proposals and reports for clients. 💼 Account and budget management. ⚙️ Optimization of campaigns and presentation of results to clients.
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Digital AnalystOfertia Jul 2017 - Jan 2020Région De Mexico City, Mexique📈 Creation of reports and analysis of KPIs for clients. 💰 Billing and budget control. 📚 Campaign management with internal teams.
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Management AssistantTransparencia Mexicana May 2016 - Jul 2017Mexico City Area, MexicoCreation of payroll and budget control. Administrative control of the company. Management of office services.
Joel González Lua Skills
Joel González Lua Education Details
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Marketing -
Business Administration And Management, Marketing -
Terminada
Frequently Asked Questions about Joel González Lua
What company does Joel González Lua work for?
Joel González Lua works for Bluco
What is Joel González Lua's role at the current company?
Joel González Lua's current role is Marketplace Account Manager.
What schools did Joel González Lua attend?
Joel González Lua attended Esic Business & Marketing School, Universidad Nacional Autónoma De México, Excelia Group La Rochelle, Universidad Nacional Autónoma De México.
What skills is Joel González Lua known for?
Joel González Lua has skills like Microsoft Office, Ingles Avanzado, Frances Avanzado, Facebook Ads, Google Analytics.
Who are Joel González Lua's colleagues?
Joel González Lua's colleagues are Fernando Carrera Carrera, Sara González Mieres, Felix Espina, Rubén Forcelledo Meana, Jorge García Navarro, Cristina Menéndez Ibaseta, Inés Muñiz Martinez.
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