• Consult with clients and proactively ideate and bring forward the best possible paid media strategies to ensure alignment with real business goals.• Scale revenue growth and customer acquisition utilizing omnichannel growth strategies to increase the overall media efficiency ratio (MER), profitable scaling margin (PSM) and decrease customer acquisition costs. • Audit Google and Facebook Ad accounts to find opportunities to improve performance. • Optimize landing pages to improve ad quality scores and conversion rates. Conduct A/B testing of ad copy and landing pages to increase CTR, and conversions.

As a Google Ads Strategist, I helped businesses scale their revenue and customer acquisition through highly effective, data-driven online advertising strategies. With hands-on experience in managing Google, Microsoft, and Meta ads, I crafted campaigns tailored to align with business goals, optimized for maximum ROI, reduced customer acquisition costs, and increased overall efficiency.I thrived on delivering results that exceeded expectations, from conducting detailed market research to setting up and managing ads accounts from scratch. My approach ensured continuous improvement through constant campaign monitoring, keyword auditing, A/B testing, and conversion rate optimization.Key Responsibilities:• Set up, managed, and optimized Google, Microsoft, & Meta Ads accounts• Conducted advanced keyword research, wrote and audited ad copy• Prepared monthly performance reports, highlighting key insights and actionable recommendations• Collaborated closely with stakeholders to ensure alignment with business growth goals• Managed conversion tracking, optimized landing pages, and developed funnel strategiesWhether working with small businesses or larger organizations, I focused on delivering exceptional performance and leveraging holistic, growth-driven paid media strategies.

• Strategize, create and optimize Google Ads campaigns for a variety of clients to ensure alignment with business goals. • Monitor campaign performance and optimize campaigns to exceed client goals for leads and sales for products and services.• Assess analytics via Google Analytics and Northbeam to analyze attribution, revenue growth and potential opportunities to scale.• Communicate with internal and external stakeholders to ensure campaign success.

• Strategize, create and optimize Google Ads campaigns for a variety of clients • Manage and optimize campaigns to ensure that ROAS and CPA goals are met.

Effectively managed and optimized Google Ads campaigns to align with growth KPIs for Ridge Wallets. Liaison with the paid search team to ensure that channel goals were met and ensure alignment with overall brand revenue goals.

• Brought a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve the client's marketing goals within budget. Researched and created successful PPC campaigns from robust media plans:• Defined keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.• Advised on monthly campaign spending levels with the client's business goals in mind.• Created and/or revised ad copy and messaging.• Created and presented clear and creative paid search proposals/audits. • Successfully executed planned campaigns - optimized as necessary, in Google Ads or any other tools and platforms in use.• Reported on results internally and externally in a clear and compelling fashion.

Proactively analyzed, optimized and ideated the best possible paid search strategies to achieve client marketing goals within budget.

• Executed online advertising (Built Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google campaigns).• Executed marketing projects and campaigns, including ideation across social media, email marketing and pay-per-click.• Monitored advertising KPIs and metrics daily and course-correct campaigns to exceed customer goals.• Executed daily digital marketing activities (Monitored and analyze paid search, paid social and KPI tracking).• Developed funnels and worked with the web development team to install and track pixels across digital advertising.• Prepared performance reports measuring and analyzing the growth of client KPIs.• Collaborated with internal and external stakeholders to ensure value-added digital marketing success.