We are a strategy driven brand design, innovation and marketing consultancy. Our mission is to transform purpose-driven brands by finding their relevant truths and taking singular action.As Director of Brand Activation and Accounts I work with leadership and cross-functional teams to develop robust marketing communications concepts, plans and assets to drive demand and communicate the brand’s core purpose across all major consumer touch points (digital and IRL).

As the Account Strategist I generated insights and strategies that both enhanced the agency’s work and ensured a meaningful contribution to their clients’ goals.In this role I was charged with obtaining an in-depth understanding of the clients' businesses, their competitors, categories, markets, trends and prospects. I used this knowledge to work with the clients to define brand trajectories, assess measurement requirements, develop marketing themes and narratives that support brand and… Show more As the Account Strategist I generated insights and strategies that both enhanced the agency’s work and ensured a meaningful contribution to their clients’ goals.In this role I was charged with obtaining an in-depth understanding of the clients' businesses, their competitors, categories, markets, trends and prospects. I used this knowledge to work with the clients to define brand trajectories, assess measurement requirements, develop marketing themes and narratives that support brand and product marketing objectives, and then finally brief the client's marketing functions as well as Nemo's creative teams. In addition to my strategy services I applied brand, creative, and marketing expertise to the Business Development process to ensure that Nemo fully understood the needs of potential clients and could provide the proper services to facilitate a meaningful relationship.Strategy clients: Tillamook Country Smoker, Mammoth Mountain Resort, MasterCraft Boats, Oakley Show less

In my dual role as Brand Strategist and Account Manager for Nemo I enjoyed the opportunity to define creative strategies and then manage the projects that brought them to life. While my responsibilities included brand and campaign strategy, creative briefing, consumer and market research and analysis, definition of goals and measurement, proposals and presentations, client services and general management of expectations, that is not a full representation of what I did for Nemo. My true… Show more In my dual role as Brand Strategist and Account Manager for Nemo I enjoyed the opportunity to define creative strategies and then manage the projects that brought them to life. While my responsibilities included brand and campaign strategy, creative briefing, consumer and market research and analysis, definition of goals and measurement, proposals and presentations, client services and general management of expectations, that is not a full representation of what I did for Nemo. My true talent lies in the ability to create an environment wherein creative teams and clients collaborate to discover brand and product truths and communicate them through well-designed campaigns and experiences. The solutions I have had the privilege to be a part of run the gamut from digital to environmental, print to presentation. As such I have become well versed in the proper exploitation of all channels of marketing and communications. I am proud to say our work exceeds expectations and makes the cash register ring.My clients: Nike Action Sports, Nike Snowboarding, Nike 6.0, Hewlett-Packard PSG, HP Gaming, Voodoo PC, Bell Helmets, House of Marley, Intel, ESPN, Goal Zero, Salomon Snowboarding, Bonfire Snowboarding, Timberline Lodge, Asymbol Gallery Show less

Rock the house.

As Senior Account Manager I developed and produced custom email-marketing programs for each of my clients.In this position, there was as much education as there was execution for both my clients and my team. I relied on my strong communication skills to guide my clients through email marketing best practices and develop programs to meet their business needs. I used my understanding of brand to ensure the executions of our email design staff were commensurate to the value of my clients’… Show more As Senior Account Manager I developed and produced custom email-marketing programs for each of my clients.In this position, there was as much education as there was execution for both my clients and my team. I relied on my strong communication skills to guide my clients through email marketing best practices and develop programs to meet their business needs. I used my understanding of brand to ensure the executions of our email design staff were commensurate to the value of my clients’ brands. The campaigns produced yielded a high return for all of my clients resulting in steady financial growth for Yesmail.My clients: Warner Home Video, New Line Cinema, Wild Tangent, Spark Networks, KOA, Orvis, Norm Thompson brands. Show less

As Account Executive, I drove all new business and managed existing clients. At the time, Oaktree was a web design and development shop with a focus on “back-end” engineering. In my position I worked with potential clients to scope their digital needs and then prescribe the solution. Once a project was sold I would then manage the account through production and launch. In order to be successful I needed to become an expert in all facets of a web experience from strategy and information… Show more As Account Executive, I drove all new business and managed existing clients. At the time, Oaktree was a web design and development shop with a focus on “back-end” engineering. In my position I worked with potential clients to scope their digital needs and then prescribe the solution. Once a project was sold I would then manage the account through production and launch. In order to be successful I needed to become an expert in all facets of a web experience from strategy and information architecture to engineering and analytic measurement and analysis. This expertise has proven invaluable, as marketing communication for brands has made the inevitable migration to the digital landscape. Show less

As Senior Brand Manager I set brand strategy and managed all consumer facing aspects of CenterSpan’s Scour.net web site. When Oregon tech start-up Centerspan acquired the Scour.net brand, it needed a lot of work. I partnered with Centerspan’s marketing and product development resources to rebuild the brand from the ground up. Everything had to be considered from the brand’s identity to interface design to the content available. In addition, I defined the outbound marketing… Show more As Senior Brand Manager I set brand strategy and managed all consumer facing aspects of CenterSpan’s Scour.net web site. When Oregon tech start-up Centerspan acquired the Scour.net brand, it needed a lot of work. I partnered with Centerspan’s marketing and product development resources to rebuild the brand from the ground up. Everything had to be considered from the brand’s identity to interface design to the content available. In addition, I defined the outbound marketing communications strategy and managed marketing resources’ efforts to bring back Scour’s loyal user base. Throughout all efforts we maintained a robust web analytics and audience feedback program in order to continuously modify and improve the website brand experience. Notable content partners: Warner Bros. Records, Warner Bros. Pictures, Sony Records, Sony Pictures, Universal Records, Universal Pictures, Interscope records, Lions Gate Pictures, ASCAP, BMI, Harry Fox Publishing, CinemaNow and eMusic.com Show less

As Music Marketing Manager I made a highly technical digital distribution solution palatable to a music industry audience. Preview Systems was a Silicon Valley start-up that had developed a secure digital distribution solution that would allow files to be sent across the Internet without fear of piracy. In laymen’s terms, this was an answer to Napster, a secure way to sell music and movies as digital files. The problem was that Silicon Valley and Hollywood speak different languages. As… Show more As Music Marketing Manager I made a highly technical digital distribution solution palatable to a music industry audience. Preview Systems was a Silicon Valley start-up that had developed a secure digital distribution solution that would allow files to be sent across the Internet without fear of piracy. In laymen’s terms, this was an answer to Napster, a secure way to sell music and movies as digital files. The problem was that Silicon Valley and Hollywood speak different languages. As I was a working professional in both communities I was brought in to solve this problem. I overhauled all outbound messaging removing the emphasis from from the technology (the “how”) and placing it entirely on the benefit (the “why). Through this exercise I learned to translate engineer jargon into consumer friendly language. As I was one of the few people in the organization with this skill I was sent all over the country to speak and represent the company at entertainment industry tradeshows and media events. Preview Systems perished in the “dot bomb” but what I learned in my time there proved to be essential in my future endeavors. Show less

In my position at EMusic I lead the charge to change the way artists and labels distribute their music. It was a time of big change for the music industry. MP3s had arrived and everything in the music business would be different from this point forward. EMusic was at the forefront of this revolution. I was brought on to acquire content and preach the gospel. Through my network of contacts and my ability to communicate the benefits of digital distribution I was able to build a catalog of… Show more In my position at EMusic I lead the charge to change the way artists and labels distribute their music. It was a time of big change for the music industry. MP3s had arrived and everything in the music business would be different from this point forward. EMusic was at the forefront of this revolution. I was brought on to acquire content and preach the gospel. Through my network of contacts and my ability to communicate the benefits of digital distribution I was able to build a catalog of significant and relevant artists across diverse musical genres. In addition by forging strategic marketing partnerships with trusted music community entities I created opportunities for EMusic to participate in initiatives and events that benefited music lovers and demonstrated their commitment to the cultures of they artists and labels they distributed. Notable artists and labels: Thievery Corp., ESL Music, Kool Keith, Z-Trip, Nu-Phonic, Ninja Tune, Youth Brigade & BYO Records. Notable partnerships: SpikeRadio.com, EMAP Petersen, Giant Step Marketing, URB Magazine, Kappa Clothing, Lion’s Gate Films, and College Broadcast.com Show less

As Senior Director of Retail Marketing I designed and executed all marketing plans for each Thrive release.Thrive was a small electronic music label with major label distribution. As a result Thrive releases were distributed far and wide. I had to make sure we sold those records. I built a staff of marketing resources and interns, managed the budget and created marketing programs to support our product. Initiatives included retail merchandising, consumer give-away contests, advertising,… Show more As Senior Director of Retail Marketing I designed and executed all marketing plans for each Thrive release.Thrive was a small electronic music label with major label distribution. As a result Thrive releases were distributed far and wide. I had to make sure we sold those records. I built a staff of marketing resources and interns, managed the budget and created marketing programs to support our product. Initiatives included retail merchandising, consumer give-away contests, advertising, and influencer programs. In addition I maintained strong relationships with our distribution partner Warner Electra Atlantic (WEA) to ensure our premium distribution would remain intact. Notable Thrive releases (from my tenure): π Move Soundtrack, Global Underground (Paul Oakenfold, Sasha & Digweed). Show less

Midwest Regional Retail Marketing Representative. Say that 3 times fast! In this capacity I was responsible for getting records in stores, getting them merchandised, and developing marketing programs to help them sell. I also supported the bands when they came through the mid-west. My territory stretched from Nebraska to Ohio and Minnesota to Kentucky. There was a lot of traveling, a lot of hustling, and a whole lot of fun. This was a great first job. My Bands: The Toadies, Bush, Pop… Show more Midwest Regional Retail Marketing Representative. Say that 3 times fast! In this capacity I was responsible for getting records in stores, getting them merchandised, and developing marketing programs to help them sell. I also supported the bands when they came through the mid-west. My territory stretched from Nebraska to Ohio and Minnesota to Kentucky. There was a lot of traveling, a lot of hustling, and a whole lot of fun. This was a great first job. My Bands: The Toadies, Bush, Pop Will Eat Itself, Marilyn Manson and many others. Show less