Joel Kleinfeld Email & Phone Number

On a contract basis, serve as an advisor to start-up companies focusing in the CPG space.

Fast Growing Beverage Company focused on Hemp-Infused Flavored Waters.Define and drive sales and business development goals, metrics, and priorities with full accountability for market fit, pricing structure, marketing, finance, partnerships, legal, and customer relations in all major markets. Leverage market intelligence, data analytics, and feedback to create aggressive go-to-market strategies. • Align operational objectives by collaborating with stakeholders, partners, and investors. • Analyze and renegotiate contracts with suppliers to improve margins and reduce the cost of goods. • Help to expand the product line with innovative new flavors to meet customer demands and projected trends. • Drive brand awareness with engaging marketing materials, campaigns, product demonstrations, and presentations. • Instrumental leader driving the regional startup from infancy - now internationally distributed in grocery, convenience, and online channels.

San Diego, California, Us

Developed the strategy and vision to drive market penetration, revenue growth, and customer satisfaction for the newly created Underwear and Loungewear Division. Assessed the target market and executed data-driven initiatives with ambitious timelines. • Developed strong relationships with Fortune 500 retailers, including Wal-Mart, Target, Kohl’s, and Fred Meyer, collaborating with executive stakeholders to align priorities and vision. • Hired, trained, and managed a high performing team of 7 staff to execute on corporate priorities. Developed and implemented all workflows, approval processes, and policies; created scalable operations and a positive work culture to support staff engagement and retention. • Negotiated and secured multi-year license deals with Star Wars, Marvel, and Coke, which boosted sales from $0 to $12M within only 2 years.

Established an industry-leading retail clothing line from the ground up, achieving $90M in annual sales by building relationships with top licensors, negotiating profitable agreements, and leveraging consumer trends to develop in-demand products. Directed all corporate strategy for multi-site operations in CA, NY, IL, and China. • Spearheaded strategic planning and ensured tactical execution spanning sales, operations, design, production, finance, administration, and reporting. • Leveraged consumer trends to develop in-demand products; ignited revenue growth with a waiting list of 20K+ buyers for Dr. Seuss licensed products. • Grew and ran the product portfolio generating a consistent $60M+ in annual sales. • Achieved $35M in annual sales revenue from two key relationships, Walmart and Target. • Negotiated agreements with 40+ licensors, including Coke, Dr. Seuss, Guinness, NFL, Anheuser Busch, AC/DC, Pink Floyd, and The Rolling Stones. • Recruited, hired, managed, and motivated a team of 100+ staff to achieve performance excellence. Ran all multi-site operations, with offices in CA, NY, IL, and China. Prioritized high quality and on-time product delivery with margin increases by leveraging relationships with factory owners in China. Led due diligence, negotiations, and culture integration for the acquisition (M&A) of a competitor. • Introduced transportation and inventory management efficiencies, which reduced lead times from 20 to 12 days and also cut overhead by 10%. • Led the company through a successful exit and buyout, acquired by an international competitor.

Built the Business to 60 Million from Ground Up.