Joel Leonard Email & Phone Number

Henrico, Virginia, United States

Fredericksburg, Virginia, United States

Executive Director of Friends of Vangie Williams. Was responsible for the orderly cessation of 2018 campaign activities and start-up of 2020 Democratic primary activities including assembling a new consultant team and staff.

First Congressional District Of Virginia

Led a campaign team to victory in the June 2018 primary over two competitors utilizing strategies built on counter-assumptive planning and high-level volunteer execution. Quickly grew campaign structure to one of the largest paid field operations in the Midatlantic region. Although not victorious, Vangie Williams garnered the highest percentage of the vote (45%) of any Democrat in 30+ years.

Spotsylvania Towne Centre

Specialize in working with both for-profit and non-profit organizations on targeted marketing and operations projects.* Increased overall regional profit contribution of a national luxury retailer by implementing a location-by-location sales and operations improvement strategy which was the result of a comprehensive review of current practices. * Devised and implemented a first-ever branding campaign for an established religious/non-profit organization. Campaign was just one component of a comprehensive communications strategy which encompasses all aspect of communications including all print, digital and online materials.Reason for leaving: Incumbent. Wish to find position for long term development.

Oversaw corporate multi-store operation including retail store operations, sales and marketing strategy, brand development and human resource management. * Despite a declining economic environment,; stores to cumulative 2.5% increase in gross dollar volume. * Implemented a comprehensive media and branding campaign which increased new customer contacts by 300%. Reason for leaving: Company downsized due to the economic situation.

Recruited to assemble a new sales team, provide leadership and training, bring location into compliance with corporate expectations and restore an underperforming location to profitable operation. * Erased $90,000 sales deficit within five months of taking over ending the fiscal year 5.86% over sales plan. This achievement was hailed as, "the largest and fastest turn around in Zale corporate history." * Increased overall month-to-month profitability by 29% by implementing operational improvements and cost controls. * Increased customer service satisfaction scores 44% across the board - likelihood to recommend (100%), likelihood to return (100%) and satisfaction with the buying experience (93%) - by recruiting and training the right people for the job and creating accountability for performance expectations. Reason for leaving: Recruited to be COO for Saybak, Inc.

Managed daily business operations for different brand lines working as a member of a team that included regional and national personnel, Nordstrom buyers and store management. Was recruited to work on vendor side of the business during this period. • Planned and executed over 40 regional artistry events generating over $500,000 in additional revenue for various brands (including Estēe Lauder).• Within just three months of operations, the Nordstrom (Frisco) YSL location surpassed 50% of all Nordstrom YSL locations nationally in the categories of gross sales per month and 2004 gross sales-to-date.• Delivered consistent Top 20% national sales results compared to other Nordstrom locations. • Developed procedural standards and strategy for Nordstrom’s proprietary clienteling software. Implementation of this strategy placed the assigned departments in the top 5% of all stores nationwide and lead to increased sales through new and enhanced customer service practices.• Coached and supported staff to ensure the very highest level of customer service.

A strategic communications firm that focused on startup business strategies as well as targeted redevelopment of existing businesses.

The American Federation of State, County and Municipal Employees is one of the largest labor unions representing public sector and health care professionals.

Political Science

Education record

Diploma