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Seasoned political professional who has managed campaigns for all levels of municipal, state and federal government (excluding presidential) in states coast to coast. Possesses skills and abilities in targeting, message development, campaign structure organization and growth, earned media, paid media, social media and fundraising.
Blindside Strategies, Llc
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Chief Executive OfficerBlindside Strategies, Llc Jan 2020 - PresentHenrico, Virginia, United States
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Executive DirectorFriends Of Vangie Williams Jan 2019 - Jan 2020Fredericksburg, Virginia, United StatesExecutive Director of Friends of Vangie Williams. Was responsible for the orderly cessation of 2018 campaign activities and start-up of 2020 Democratic primary activities including assembling a new consultant team and staff.
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CampaignVangie Williams For Congress May 2017 - Dec 2018First Congressional District Of VirginiaLed a campaign team to victory in the June 2018 primary over two competitors utilizing strategies built on counter-assumptive planning and high-level volunteer execution. Quickly grew campaign structure to one of the largest paid field operations in the Midatlantic region. Although not victorious, Vangie Williams garnered the highest percentage of the vote (45%) of any Democrat in 30+ years.
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ManagerZale Oct 2010 - May 2017Spotsylvania Towne Centre -
Independent ConsultantMarketing And Operations Feb 2009 - Sep 2010Specialize in working with both for-profit and non-profit organizations on targeted marketing and operations projects.* Increased overall regional profit contribution of a national luxury retailer by implementing a location-by-location sales and operations improvement strategy which was the result of a comprehensive review of current practices. * Devised and implemented a first-ever branding campaign for an established religious/non-profit organization. Campaign was just one component of a comprehensive communications strategy which encompasses all aspect of communications including all print, digital and online materials.Reason for leaving: Incumbent. Wish to find position for long term development.
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Chief Operating OfficerSaybak, Inc Jun 2008 - Feb 2009Oversaw corporate multi-store operation including retail store operations, sales and marketing strategy, brand development and human resource management. * Despite a declining economic environment,; stores to cumulative 2.5% increase in gross dollar volume. * Implemented a comprehensive media and branding campaign which increased new customer contacts by 300%. Reason for leaving: Company downsized due to the economic situation.
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ManagerGordon'S Jewelers Feb 2007 - Jun 2008Recruited to assemble a new sales team, provide leadership and training, bring location into compliance with corporate expectations and restore an underperforming location to profitable operation. * Erased $90,000 sales deficit within five months of taking over ending the fiscal year 5.86% over sales plan. This achievement was hailed as, "the largest and fastest turn around in Zale corporate history." * Increased overall month-to-month profitability by 29% by implementing operational improvements and cost controls. * Increased customer service satisfaction scores 44% across the board - likelihood to recommend (100%), likelihood to return (100%) and satisfaction with the buying experience (93%) - by recruiting and training the right people for the job and creating accountability for performance expectations. Reason for leaving: Recruited to be COO for Saybak, Inc.
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ManagerNordstrom/Estee Lauder Cosmetics Apr 2004 - Jan 2007Managed daily business operations for different brand lines working as a member of a team that included regional and national personnel, Nordstrom buyers and store management. Was recruited to work on vendor side of the business during this period. • Planned and executed over 40 regional artistry events generating over $500,000 in additional revenue for various brands (including Estēe Lauder).• Within just three months of operations, the Nordstrom (Frisco) YSL location surpassed 50% of all Nordstrom YSL locations nationally in the categories of gross sales per month and 2004 gross sales-to-date.• Delivered consistent Top 20% national sales results compared to other Nordstrom locations. • Developed procedural standards and strategy for Nordstrom’s proprietary clienteling software. Implementation of this strategy placed the assigned departments in the top 5% of all stores nationwide and lead to increased sales through new and enhanced customer service practices.• Coached and supported staff to ensure the very highest level of customer service.
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Executive PartnerThe Dynamics Group, Llc Nov 1999 - Feb 2004A strategic communications firm that focused on startup business strategies as well as targeted redevelopment of existing businesses.
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National Communications DirectorAfscme Jun 1997 - Oct 1999The American Federation of State, County and Municipal Employees is one of the largest labor unions representing public sector and health care professionals. -
Communications DirectorCongressman George E. Brown, Jr. Jan 1993 - Jun 1997
Joel Leonard Skills
Joel Leonard Education Details
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Political Science -
High School For Science And Engineering ProfessionsDiploma
Frequently Asked Questions about Joel Leonard
What company does Joel Leonard work for?
Joel Leonard works for Blindside Strategies, Llc
What is Joel Leonard's role at the current company?
Joel Leonard's current role is Chief Executive Officer at Blindside Strategies, LLC.
What is Joel Leonard's email address?
Joel Leonard's email address is jo****@****ine.com
What is Joel Leonard's direct phone number?
Joel Leonard's direct phone number is +180423*****
What schools did Joel Leonard attend?
Joel Leonard attended University Of Pittsburgh, The University Of Texas At Arlington, High School For Science And Engineering Professions.
What skills is Joel Leonard known for?
Joel Leonard has skills like Forecasting, Inventory Control, Inventory Management, Leadership, Management, Marketing Strategy, Merchandising, Profit, Retail, Sales, Strategy, Team Building.
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Joel Leonard
Senior Business Development Manager | Mentat: Simple, Secure, Scalable AutomationNew York, Ny -
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