With over 10 years of experience in marketing and operations, I, as a GLG Network Member, offer my extensive knowledge in the franchise industry, gaming and marketing. My goal is to assist clients in overcoming their most complex business obstacles related to franchise operations, business challenges and market outlook.GLG is renowned as the global insight network, providing a platform for decision makers to connect with the appropriate experts. By doing so, they gain invaluable clarity and the necessary tools to thrive in their endeavors. The network comprises the largest and most diverse collection of firsthand expertise from experts across the world.

Led a team of 4 direct reports that defined and executed business strategies for a growing Planet Fitness franchise by standardizing structure, policies, procedures, customer service and operations across 13 locations and 200+ employees. This included full P&L responsibility for $20M in annual revenue.• Directed operations, sales and marketing, store development, labor management, HR, and It functions.• Monitored performance to identify opportunities to drive revenue, reduce expenses, and improve efficiencies that drove incremental EBITDA.• Established complete marketing plan to reduce costs and increase brand awareness in SE Louisiana and nationally.• Lead digital and media agencies during planning across various channels and implemented KPIs focused on lowering acquisition costs in digital campaigns.• Implemented retail merchandise setup and sales at all locations to add an additional revenue stream.

Led a team of ~40 for database and strategic marketing, advertising, events, promotions, entertainment, player development, Player’s Club, and public relations for this $130M property and a $20M annual budget. • Conducted market and customer research to identify trends and preference while monitoring competitor activities in a highly competitive environment.• Developed acquisition, retention, loyalty and reactivation programs and promotions to maximize customer life cycle.• Coordinated with regional properties to create brand awareness of the various company brands to maximize revenue share in the Gulf Coast region.• Supported other Penn properties by evaluating and revamping marketing reinvestment, programs, and strategies.• Project manager for design, procurement, construction, opening, and operations of Boogie Nights® and Vu nightclubs.

Led a 10-member team that expanded strategic marketing efforts to drive overall property revenue. This included database marketing, advertising, events, promotions, entertainment, player development, and casino room block management. • Developed and managed marketing budget and executed marketing programs to increase market share, guest loyalty and worth. • Shattered prior hotel occupancy, restaurant revenue, and casino revenue records by retooling marketing programs to increase local and regional market share.