Founder And Ceo > Sold To Gorilla Group, A Wpp Wunderman Thompson Commerce Company
Digital Fusion, Llc
• Without outside investment, any customers, or any initial employees, founded and grew Digital Fusion into a top 10 digital marketing agency in Colorado and #1011 on Inc. Magazine's 5000 Fastest Growing Companies in USA.• In 2018, sold Digital Fusion to Gorilla Group, a Wunderman Thompson Commerce company. Wunderman is part of WPP, one of the big four ad agencies in the world with over $15 billion in annual revenues.• Sales: Starting at $0, increased annual revenues to USD $5,370,072 while achieving target EBITA goals. Rainmaker who found and served the largest customers, including Farmers Insurance, GE, Regal Theatres, Skechers, and Hallmark.• Marketing: Led acquisition and retention including brand development, creative design, website development, search engine optimization (SEO), paid search / PPC, email marketing, blog, social media, campaign execution, and analytics. • Execution: Did every job in the company. Hired, trained, and transitioned roles over time to employees and supervisors for a total of up to 28 employees. • Operations: Developed and enhanced standard operating procedures and playbooks to run each function. • Finance / accounting: Astute financial leader with hands-on expertise in financial management and accounting systems, including pricing, AR, AP, payroll, cash flow, vendor management, and more. Created and evolved pricing calculator. Made all 231 payrolls.• Deep expertise in eCommerce, digital marketing, and direct to consumer in the following industries - Consumer goods (global brands, consumer packaged goods, health, wellness, fitness, outdoors, beauty / cosmetics, fashion / apparel, food, beverage, and natural products); technology; financial services; and retail.• Culture: Developed and enhanced Digital Fusion’s esprit de corp culture.• Transition: After selling Digital Fusion, integrated and transitioned it into the operations of the buyer Gorilla Group.