Joel Pearson is a National Health and Medical Research Council fellow and Prof. of Cognitive Neuroscience at the University of New South Wales, Sydney Australia. He also leads the Pearson Lab, a multidisciplinary agile Cognitive Neuroscience research group that does both fundamental and clinical research, consults with companies, artists and designers on brain science. Joel started his career studying art and filmmaking at one of Australia’s top fine arts school, Collage of Fine Arts, University of New South Wales. However, he then decided to apply his creative discovery techniques to the scientific mysteries of human consciousness and the complexities of brain. He then completed his science PhD in 2 years, while fitting in several around the world trips and invited conference and university talks, along side several publications. An internationally recognized leader in human consciousness research, Pearson’s group takes an innovative, agile, from the ground-up approach to developing new methods to measure dimensions of human cognition, mental health and neuroscience, previously thought to be immeasurable. A few examples are the group’s novel methods to measure the human imagination, intuition and hallucinations, using objective, reliable, neuroscientific methods. This work spans from fundamental science to helping individuals in the clinic – translational cognitive neuroscience. Recognizing that the most exciting and surprising scientific discoveries of the 21st century will likely involve a high number of accidental breakthroughs and large amounts of rapid iterative pilot testing. Pearson is a passionate proponent of high-risk discovery science and has developed a method called Discovery Science, a practical guide to both practicing and reporting scientific discoveries – the ‘Lean Startup’ for the world of science.