Freelance food and travel writer for BBC Good Food, National Geographic Traveller (UK), The Independent, Evening Standard, Cool Hunting, London on the Inside, and Hot Dinners.Freelance Sub-Editor (BBC Good Food)

Tasked with improving the perception and reputation of Camden Market through quality press placements, I increased PR value by over 1,000% year on year with placements in key publications including Time Out, Foodism, Evening Standard, MetroDevised food-focused events such as two multi-course supperclubs in partnership with The Nudge and worked on the hugely successful London Cheese Project FestivalWorked closely with a huge range of tenants from steet food traders and… Show more Tasked with improving the perception and reputation of Camden Market through quality press placements, I increased PR value by over 1,000% year on year with placements in key publications including Time Out, Foodism, Evening Standard, MetroDevised food-focused events such as two multi-course supperclubs in partnership with The Nudge and worked on the hugely successful London Cheese Project FestivalWorked closely with a huge range of tenants from steet food traders and restaurants to record shops and vintage stalls to help bring their Marketing and PR plans to lifeCreated a range of video content both in-house and with media partners such as The Culture Trip, whose video on Oli Baba’s gained over 20 million views and increased sales fourfoldCreated detailed PR plans and monthly reports for the senior management teamManaged the market as a filming location, generating extra revenue and exposurePart of the team that devised and launched the Camden Card discount card for local residents and workers. For this project I liaised with over a 100 traders to secure discounts from them and encouraged local office workers to sign up through my local business contacts, gaining 6,000 sign ups in the first four monthsDeveloped community relations with local residents through a quarterly newsletter that is devliered to 27,000 local Camden homesBuilt relationships with all local hotel concierge teams, giving tours of the market and working closely on cross-promotional projectsAssisted with website content, social media management, and proof reading Show less

Managed the public relations for top London restaurants and chefs including Polpo, Florence Knight, Bao, Arbutus, Wild Honey, Smoking Goat, Kiln, Kitchen Table, and CevicheMaintained consistent print, online and social media coverage for all accounts Daily contact with journalists, pitching stories and working to publications’ editorial demands to ensure a timely and steady flow of press coverage for clients Wrote all press materials for communication with the media… Show more Managed the public relations for top London restaurants and chefs including Polpo, Florence Knight, Bao, Arbutus, Wild Honey, Smoking Goat, Kiln, Kitchen Table, and CevicheMaintained consistent print, online and social media coverage for all accounts Daily contact with journalists, pitching stories and working to publications’ editorial demands to ensure a timely and steady flow of press coverage for clients Wrote all press materials for communication with the media Created and implemented 6 to 12 month press activity plans for all accounts Daily point of contact for client relations Managed two Account Executives to efficiently deliver results and detailed reporting to clients Show less

Managed the public relations for a roster of London restaurants and bars including The Blues Kitchen, Riding House Café, Discount Suit Company, and The Cat and Mutton