Joel Williams

Joel Williams Email and Phone Number

Senior Director, Editorial and Content Merchandising - Streaming Platforms @ The CW Network
Los Angeles, CA, US
Joel Williams's Location
Los Angeles, California, United States, United States
About Joel Williams

Senior media executive and leader straddling the intersection of entertainment and technology with 20+ years in content strategy, programming, and content acquisitions across streaming platforms (DTC, OTT, AVOD, SVOD), broadcast television and cable networks. Strong ability to connect content with targeted audiences, leveraging my editorial judgment, in-depth knowledge of media trends, and substantial understanding of consumer consumption analytics. Meticulous data driven approach to strategy, ensuring consumer growth, retention, and content optimization. Successfully delivered platform growth, new revenue streams and consumer engagement that has helped build franchises, driven commercial outcomes and exceeded performance targets. Substantial ability to cultivate relationships with content partners, source content and lead complex multi-party, multimillion-dollar licensing negotiations. Passion for digital distribution, and emerging entertainment platforms. Extensive international and domestic experience, having worked in Asia, Australia, and the US.Core competencies:• Content strategy • Programming & scheduling • Editorial strategy• Content merchandising • Data analysis – consumer consumption, behavior & industry trends• Content acquisitions/ content partnerships • Content discovery• Deal negotiations• Contract management • Relationship management & influencing • Content portfolio & long-term content investment strategy• Established relationships with studios, distributors, producers, agents and creatives• Content development and co-productions• Content lifecycle management• Strategic leadership• Leading and mentoring teams• Budget management & forecasting• Project management

Joel Williams's Current Company Details
The CW Network

The Cw Network

View
Senior Director, Editorial and Content Merchandising - Streaming Platforms
Los Angeles, CA, US
Website:
cwtv.com
Employees:
274
Joel Williams Work Experience Details
  • The Cw Network
    Senior Director, Editorial And Content Merchandising - Streaming Platforms
    The Cw Network
    Los Angeles, Ca, Us
  • The Cw Network
    Editorial Director - Streaming Platforms
    The Cw Network Nov 2023 - Present
    Los Angeles, California, United States
    Reporting to the Chief Digital Officer, brought on to help support the company’s aggressive and transformative streaming strategy with the relaunch of the AVOD platform, launch of FAST channels and live events. Refining and executing an evolving content strategy, leading with data and insights to define audience segments, the editorial voice, and content verticals, that help inform strategic business decisions. Focused on optimizing content via curation, merchandising, and directing AI algorithms; furthering audience engagement, and content discovery. Partner with Product to implement new UX and UI features, along with Content Partnerships on content selections/acquisitions and revenue share opportunities.
  • Warner Bros. Discovery
    Editorial Strategy - Hbo Max
    Warner Bros. Discovery May 2020 - Jul 2023
    Los Angeles, California, United States
    Founding team member reporting to the Vice President of Editorial. Led a team charged with creating content experiences that drove user growth, engagement and discovery through content curation, merchandising, and promotions. Continually utilized and analyzed platform data to ensure content optimization, subscriber retention and to inform business decisions.
  • Fremantle
    Head Of Development & Content Partnerships (Kids)
    Fremantle Jun 2019 - May 2020
    Sydney, Australia
    Reported to the Asia-Pacific CEO. Led the new youth-focused entertainment division at Fremantle with the objective to create an editorial vision and content strategy across scripted and unscripted programming. Oversaw a development slate and budget that included original concepts, acquired content, licensed formats, and co-productions. Analyzed content and market gaps to guarantee development investments and successful sales. Nurtured and grew relationships with creatives, agents and rights holders.
  • The Walt Disney Company
    Head Of Programming, Media Networks
    The Walt Disney Company Mar 2008 - Dec 2018
    Reported to the General Manager. Tasked to develop and execute content strategies, acquisitions and scripted commissions for the cable networks group and their associated streaming platforms. Created and implemented the annual programming operating plan and five-year content strategy. Led and mentored a team of thirteen high achieving individuals, three who were direct reports. Budget management and forecasting was key in the role. Joined the company as manager and was promoted several times to the department head.

Joel Williams Education Details

Frequently Asked Questions about Joel Williams

What company does Joel Williams work for?

Joel Williams works for The Cw Network

What is Joel Williams's role at the current company?

Joel Williams's current role is Senior Director, Editorial and Content Merchandising - Streaming Platforms.

What schools did Joel Williams attend?

Joel Williams attended Australian Institute Of Management.

Who are Joel Williams's colleagues?

Joel Williams's colleagues are Maria Izabel Da Silva Cunha, Laura Passolli, Julivan Gutierrez Pereira, Raquel Tavares, Gabriella Trembulak, Bruna Milagres Ribeiro, Elisangela Cristina Guerez.

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