Joel Williams Email and Phone Number
Senior media executive and leader straddling the intersection of entertainment and technology with 20+ years in content strategy, programming, and content acquisitions across streaming platforms (DTC, OTT, AVOD, SVOD), broadcast television and cable networks. Strong ability to connect content with targeted audiences, leveraging my editorial judgment, in-depth knowledge of media trends, and substantial understanding of consumer consumption analytics. Meticulous data driven approach to strategy, ensuring consumer growth, retention, and content optimization. Successfully delivered platform growth, new revenue streams and consumer engagement that has helped build franchises, driven commercial outcomes and exceeded performance targets. Substantial ability to cultivate relationships with content partners, source content and lead complex multi-party, multimillion-dollar licensing negotiations. Passion for digital distribution, and emerging entertainment platforms. Extensive international and domestic experience, having worked in Asia, Australia, and the US.Core competencies:• Content strategy • Programming & scheduling • Editorial strategy• Content merchandising • Data analysis – consumer consumption, behavior & industry trends• Content acquisitions/ content partnerships • Content discovery• Deal negotiations• Contract management • Relationship management & influencing • Content portfolio & long-term content investment strategy• Established relationships with studios, distributors, producers, agents and creatives• Content development and co-productions• Content lifecycle management• Strategic leadership• Leading and mentoring teams• Budget management & forecasting• Project management
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Senior Director, Editorial And Content Merchandising - Streaming PlatformsThe Cw NetworkLos Angeles, Ca, Us -
Editorial Director - Streaming PlatformsThe Cw Network Nov 2023 - PresentLos Angeles, California, United StatesReporting to the Chief Digital Officer, brought on to help support the company’s aggressive and transformative streaming strategy with the relaunch of the AVOD platform, launch of FAST channels and live events. Refining and executing an evolving content strategy, leading with data and insights to define audience segments, the editorial voice, and content verticals, that help inform strategic business decisions. Focused on optimizing content via curation, merchandising, and directing AI algorithms; furthering audience engagement, and content discovery. Partner with Product to implement new UX and UI features, along with Content Partnerships on content selections/acquisitions and revenue share opportunities. -
Editorial Strategy - Hbo MaxWarner Bros. Discovery May 2020 - Jul 2023Los Angeles, California, United StatesFounding team member reporting to the Vice President of Editorial. Led a team charged with creating content experiences that drove user growth, engagement and discovery through content curation, merchandising, and promotions. Continually utilized and analyzed platform data to ensure content optimization, subscriber retention and to inform business decisions. -
Head Of Development & Content Partnerships (Kids)Fremantle Jun 2019 - May 2020Sydney, AustraliaReported to the Asia-Pacific CEO. Led the new youth-focused entertainment division at Fremantle with the objective to create an editorial vision and content strategy across scripted and unscripted programming. Oversaw a development slate and budget that included original concepts, acquired content, licensed formats, and co-productions. Analyzed content and market gaps to guarantee development investments and successful sales. Nurtured and grew relationships with creatives, agents and rights holders. -
Head Of Programming, Media NetworksThe Walt Disney Company Mar 2008 - Dec 2018Reported to the General Manager. Tasked to develop and execute content strategies, acquisitions and scripted commissions for the cable networks group and their associated streaming platforms. Created and implemented the annual programming operating plan and five-year content strategy. Led and mentored a team of thirteen high achieving individuals, three who were direct reports. Budget management and forecasting was key in the role. Joined the company as manager and was promoted several times to the department head.
Joel Williams Education Details
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Business Administration And Management, General
Frequently Asked Questions about Joel Williams
What company does Joel Williams work for?
Joel Williams works for The Cw Network
What is Joel Williams's role at the current company?
Joel Williams's current role is Senior Director, Editorial and Content Merchandising - Streaming Platforms.
What schools did Joel Williams attend?
Joel Williams attended Australian Institute Of Management.
Who are Joel Williams's colleagues?
Joel Williams's colleagues are Maria Izabel Da Silva Cunha, Laura Passolli, Julivan Gutierrez Pereira, Raquel Tavares, Gabriella Trembulak, Bruna Milagres Ribeiro, Elisangela Cristina Guerez.
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Joel Williams
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