Joel Sanger Email & Phone Number

New York City Metropolitan Area

• Role Description:As the Head of Sales and On-Premise Marketing for start up beverage, Everyday Weekend Spritzer, I played a pivotal role in building the brand and product from its inception. This celebrity-partnered.
• Led the entire product creation process, including Research and Development (R&D) for a distinctive recipe.
• Contributed significantly to brand identity through packaging design, logo creation, and brand positioning.
• Successfully executed a test launch, securing a distributor, casino presence, and key accounts in the first 10 months.
• Strategically opened 45+ bars, restaurants, and beer stores, selling over 1200 cases in 2022 with no dedicated budget.
• Expanded the account base in the first half of 2023 and facilitated national distributor partnerships.

New York, New York

• Role Description:As an Account Development Manager at Empire Merchants, I effectively communicated marketing plans, maintained key account relationships, and supported sales representatives through training and.
• Presented new products and cocktail offerings, maintaining relationships with influencers.
• Established merchandising objectives and goals, supporting sales representatives to achieve MBOs.
• Successfully executed sales presentations, incorporating competitive pricing and product programming.

Greater Philadelphia Area

• Role Description:As the Senior On-Premise Manager for Red Bull North America, I managed key accounts, executed business standards, sought new opportunities, and effectively negotiated partnership agreements.Key.
• Managed and grew territory by 4% in 2017 and 7% in 2018.
• Built and maintained relationships with key opinion leaders and collaborated with other departments for new opportunities.
• Effectively negotiated partnership agreements and managed regional account groups.

Baltimore, Maryland Area

• Role Description:As an On-Premise Manager for Red Bull North America, I managed account sales, executed business standards, and identified new opportunities in competitor accounts and 3rd party events.Key.
• Managed over 50,000 cases annually and exceeded 2015 Year End Goals by 102%.
• Renegotiated partnership agreements to reduce the rate per case from $5.4 in 2015 to $3.9 in 2016.
• Executed large-scale events, including Preakness.

• Manage volume in assigned territory in relation to monthly, quarterly and annual business plan. Ensuring trade-up flow in accounts utilizing higher quality products, custom glassware and pricing. Gain distribution on.
• 2013 MillerCoors sales rep of the year – 1st
• 2013 Yuenling sales rep of the year – 1st
• 2013 Crown sales rep of the year – 1st
• 2013 Kramer Beverage sales rep of the year – 2nd
• MillerCoors sales rep of the year – 2012 Coors Light Sales Rep of the Year runner-up

Bachelor Of Arts, Health And Exercise Science; Health Promotion/Fitness Management

Foods, Nutrition, And Wellness Studies, General