- Oversees and spearheads the next horizon strategy and direction across four key departments, namely Business Development, Brand Management, Events, and Mentorships- Responsible for providing valuable insights and guidance to the team of over 30 people. This includes client consulting projects; enhancing visibility/branding/positioning of the club on 4 social platforms; creating value-added events alongside industry partners and alumni, forging strong relationships; providing… Show more - Oversees and spearheads the next horizon strategy and direction across four key departments, namely Business Development, Brand Management, Events, and Mentorships- Responsible for providing valuable insights and guidance to the team of over 30 people. This includes client consulting projects; enhancing visibility/branding/positioning of the club on 4 social platforms; creating value-added events alongside industry partners and alumni, forging strong relationships; providing mentorship opportunities for students, with mentors from Google Show less

Skills: Stakeholder Management • Marketing Strategy • Marketing Analytics • Corporate Strategy • Branding • Communications- Organized a large scale case competition for over 90 students from end to end, with Unilever International and Horlicks Singapore. Liaised between internal and external parties to ensure the smooth flow of event. - Leading a team of 6 business development associates and 30+ project analysts on marketing consulting projects, with companies Ferrero Group… Show more Skills: Stakeholder Management • Marketing Strategy • Marketing Analytics • Corporate Strategy • Branding • Communications- Organized a large scale case competition for over 90 students from end to end, with Unilever International and Horlicks Singapore. Liaised between internal and external parties to ensure the smooth flow of event. - Leading a team of 6 business development associates and 30+ project analysts on marketing consulting projects, with companies Ferrero Group, Scent by SIX, Bosch, Heineken- Provided strategic direction, consulting guidance, to help the groups effectively come out with unique 360 marketing strategies to cater to the needs of the clients- Initiated lead generation through client outreach to identify potential partnerships and avenues for value creation, which led to the crafting of mutually beneficial project scopes for both the client and student analyst Show less

Skills: Consulting • Market Research • Brand Management - Led a group of ten Project Analysts on two separate marketing consulting projects with The Whale Tea and Aurora Spin Studio- In charged of liaising with the corporate client,ensuring smooth and amicable relations- Conducted extensive market research and competitor analysis to identify growth opportunities for the client- Designed an optimal 360 marketing strategy based on in-depth research and data… Show more Skills: Consulting • Market Research • Brand Management - Led a group of ten Project Analysts on two separate marketing consulting projects with The Whale Tea and Aurora Spin Studio- In charged of liaising with the corporate client,ensuring smooth and amicable relations- Conducted extensive market research and competitor analysis to identify growth opportunities for the client- Designed an optimal 360 marketing strategy based on in-depth research and data analysis to drive optimal engagement and customer retention Show less

Skills: Consulting • Market Research • Brand Management - Identified current problems with Lai Lai Taiwan Casual Dinings’s marketing strategy and promotion strategy- Worked on improving their sales figures and presence on social media- Through extensive data analytics and competitor analysis, identified growth opportunities for the client's company- Derived key insights for the restaurant, and generated impactful solutions that were in touch with the current… Show more Skills: Consulting • Market Research • Brand Management - Identified current problems with Lai Lai Taiwan Casual Dinings’s marketing strategy and promotion strategy- Worked on improving their sales figures and presence on social media- Through extensive data analytics and competitor analysis, identified growth opportunities for the client's company- Derived key insights for the restaurant, and generated impactful solutions that were in touch with the current market trends Show less

- Foodservice business of Anchor Food Professionals (B2B)- Collaborated across 8 SEA markets and the Global Category team on pipeline universe segmentation, market opportunity sizing, market scoping, market valuation and pricing strategy for existing/new products, leading to an additional 10 million EBIT generated compared to budgeted level- Facilitated NPD for the Portfolio of the future across 4 key products lines: Butter, UHT Creams, Natural Cheese and Processed cheese, with… Show more - Foodservice business of Anchor Food Professionals (B2B)- Collaborated across 8 SEA markets and the Global Category team on pipeline universe segmentation, market opportunity sizing, market scoping, market valuation and pricing strategy for existing/new products, leading to an additional 10 million EBIT generated compared to budgeted level- Facilitated NPD for the Portfolio of the future across 4 key products lines: Butter, UHT Creams, Natural Cheese and Processed cheese, with over 40 variants. Provided valuable inputs from the point of conceptualization, to valuation, to development, and ultimately commercialization of the new product in the key market channels: Dining, Bakery, QSR, OEM. - Lead monthly meeting with 8 SEA markets to identify growth opportunities, right to win, and strategize their portfolio of the future and revenue growth management to improve business performance for the next 3+3 year horizon Show less

- Analysed and mapped extensive amounts of data to aid the calculation of Maybank's financed scope 3 emissions. Worked closely with the environmental risk team - Advanced the decarbonisation journey of Maybank. Engaged, liaised, and negotiated with numerous external consultants to seek the best possible plan to attain Maybank’s G3 carbon neutrality targets- Spearheaded Sustainability communications, working with business units of GB, CFS, HR, IT, to engage over 2000 staff and… Show more - Analysed and mapped extensive amounts of data to aid the calculation of Maybank's financed scope 3 emissions. Worked closely with the environmental risk team - Advanced the decarbonisation journey of Maybank. Engaged, liaised, and negotiated with numerous external consultants to seek the best possible plan to attain Maybank’s G3 carbon neutrality targets- Spearheaded Sustainability communications, working with business units of GB, CFS, HR, IT, to engage over 2000 staff and the public on sustainability related issues - Initiated and maintained relationships with Maybank’s corporate partners such as KidSTART, Community Chest Singapore, Feiyue Community Services, to roll out new CSR programmes- Actively involved in the planning and execution of Maybank Group’s Sustainability Week and Global Corporate Responsibility Day, involving more than 2000 Maybankers- Developed and kickstarted a training and upskilling plan for Maybank’s 300+ RMs in relation to IBF 12 SF TSCs- Data analysis and cleaning Show less

- Spearheaded liason efforts to source for long- term sponsorships for ECS activities- Led a team of 4 to pitch to multiple sponsors, including the Ministry of Finance and Manpower- Organised and executed welfare pack giveaway for the entire Economics Faculty of approx 2000 students, from sponsorship sourcing to logistical issues

- In charge of the company’s social media marketing, on platforms such as Instagram (15.9k followers) and Tiktok (5.1k followers), helping to build and shape brand position- Identified consumer trends and platform trends on those sites through extensive market and competitor research- Derive, curate, and execute the most optimum content, to retain, as well as increase their consumer base- Involved in the companies B2B marketing, preparing deliverables for investors’… Show more - In charge of the company’s social media marketing, on platforms such as Instagram (15.9k followers) and Tiktok (5.1k followers), helping to build and shape brand position- Identified consumer trends and platform trends on those sites through extensive market and competitor research- Derive, curate, and execute the most optimum content, to retain, as well as increase their consumer base- Involved in the companies B2B marketing, preparing deliverables for investors’ pitches, as well as liasing with external stakeholders to seek out new business opportunities and partnerships- Analysed the company's data on shopify to engage in greater customer segmentation, for marketing campaigns to be more curated, making re-targeting efforts more effective and succinct. - Involved in CRM efforts first-hand, leading to $65k sales revenue in the month of July, the highest since the company's beginning. Increased average order value by $20. Show less

Awarded "Top Intern", given only to one intern in the whole internship programme.Participant of the Winter Internship programme of Graduate Advisory Group, an agency under Great Eastern.Successfully presented a plan using social media marketing techniques to boost clientele for GAG's next Summer Internship.Competently designed and advised a "client" on their financial planning journey (case-study simulation)

Facilitated the administration and management of the vaccination centre at Serangoon CCSuccessfully co-ordinated the day to day operations of the vaccine centre, liaising between the front of house assistants as well as the back of house vaccinators