• Maintain P&L to evaluate revenue and expense trends, cash flow, net income, and overall profitability.• Direct and develop campaign strategies for all paid Search, Display, Programmatic, and Social for B2B and B2C clients to support pipeline goals and lead generation efforts.• Execute campaign set up for clients across multiple industries and marketing platforms including Google Ads, Bing, LinkedIn, Instagram, and Facebook.• Optimize digital campaigns through conversion strategies to reduce CPA’s and increase monthly lead flow.• Make data-driven decisions and continually optimize ad performance to determine future campaign investments.• Analyze campaign performance and provide monthly campaign reporting and consultation to clients on KPI’s and future strategies.• Develop sitemaps for multiple industries based on clients unique selling proposition, keyword research, competitive analysis and SEO objectives.• Increase lead flow by developing highly targeted audiences through demographic, job function, affinity, in-market, geo-targeting and other persona-targeting tactics.• Set up Google Analytics, GMB, Google Tag Manager, and Google Data Studio dashboards for campaign conversion and other KPI reporting.

• Led organization’s Professional Services team, which serves as the organization’s full-service, in-house marketing agency with revenue exceeding one million annually.• Supported the organization’s clients’ national franchise development and lead generation initiatives and developed strategic, multi-channel digital marketing efforts for both consumer and B2B efforts.• Oversaw the development, implementation, tracking, and performance of digital marketing tactics, including website development and design, SEO, programmatic advertising, AdWords, and social media marketing, including Facebook, Instagram, and LinkedIn, for more than 30 clients. • In partnership with the Sales team, drove Professional Services new business efforts, including evaluating clients’ needs, developing new business proposals, and facilitating contracting. • Established quarterly goals and OKRs and helped lead cross-functional teams to support objectives. • Forecasted monthly revenue, allocated team member hours, and monitored employee utilization rates to maximize internal resource allocation and client campaign performance. • Served as last stop quality control for all department clients. • Maintained department P&L to evaluate revenue and expense trends, cash flow, net income, and overall profitability.• Oversaw department hourly and flat rate billing and invoicing and tracked budgets for Professional Services’ clients. • Utilized superior presentation, verbal and written communication skills to effectively present content, including brand strategies and innovation road maps, to C-level internal and customer stakeholders.

• Led demand generation efforts, including establishing and managing timelines, tracking mechanisms, and budgets associated with targeted efforts for all marketing channels. Oversaw the implementation, tracking, and performance tuning of multi-channel promotional initiatives, including website development and design, banner ads, PPC, sponsored posts, and retargeting• Supported the design, management, and execution of multi-touch, integrated marketing programs across a variety of channels, including email, SEO and SEM, webinars, live events, online ads, direct marketing and content syndication.• Increased engagement and conversions on corporate website and educational blogs through SEO, content development, and onsite optimizations. • Developed and edited content for blogs, tweets, press releases, and customer testimonials to effectively communicate service and product value to customers. Managed development and execution of social media strategy and content creation. • Assisted with the creation and publishing of marketing materials, including web, email and ad copy, presentations, videos and print collateral to support marketing programs and sales initiatives.• Coordinated, prepared and/or acquired marketing collateral for trade shows and events, as needed. • Prepared campaigns for deployment, including design, copy writing, imagery optimization, HTML5, CSS, and responsive AMP HTML.• Gained proficiency in SharpSpring and Infusionsoft marketing automation platforms to create and execute automated nurturing programs, including creating segmented email lists, developing workflow logic and rules, and optimizing how leads are scored and routed. Gained proficiency in Adobe After Effects, Premiere Pro and voice-over for complete video production.• Presented monthly KPI reports based on overall marketing metrics via Google Analytics, Google Ads, LinkedIn Campaign Manager, Facebook Businesss Manager, SEM Rush and other data-driven platforms.

• Served as an online lead generation specialist and REALTOR, with an Accredited Buyer’s Representative (ABR®) designation, focused on website content development, Google Adwords management, and online marketing campaign management.• Awarded Rookie of the Year as the Realtor with the highest Gross Commission Income by generating quality leads through multi-channel digital marketing. • Developed a diverse mix of content marketing, UX design, and SEO/SEM strategies to support lead generation.• Provided content development for both online and offline marketing campaigns for both residential and commercial real estate, resulting in million dollar plus transactions.• Mapped online content to buyer personas and sales funnel. • Managed Search and Display marketing campaigns.• Improved content experience and optimized website for conversions based on Google Analytics reports. • Managed social media content. • Implemented best practices for web-based and mobile information architecture and responsive design using HTML5, CSS, javascript, bootstrap, and custom jQuery plugins.

• Served as VP of Marketing for the direct-to-consumer channel, focused on lead generation, marketing management, research and design, SEO/SEM, and website development. • Managed internal sales team, providing leadership, sales goals, marketing scripts, and training.• Managed design and development of new corporate website based on best practices in website usability and introduced improvements in design, navigation and functionality. • Analyzed Bing and Google analytics to create channel-specific website strategies to increase conversions.• Managed SEM campaigns for both search and content placements across all major search engines. • Managed Search and Display marketing campaigns.• Developed print collateral and credit card designs.• Translated Google Analytics reports to key stakeholders and worked closely with department heads to ensure ROI.

• Served as Internet Initiatives Manager for the redesign and redevelopment of the corporate website, intranet, and global partner websites.• Developed strategic architecture and wire frames based on intensive competitive analysis and product/service differentiation.• Designed UX/UI based on industry standards and developed the template for US and international websites.• Served as technical leader for all websites, application architecture, product implementation, UI, and maintenance.• Managed email marketing campaigns, measured results and optimized the nurture tracks to convert leads to customers.• Translated Google Analytics reports for department heads and product managers, providing guidance for improvement. • Balanced resources with projects submitted by other departments and external stakeholders, to ensure excellent user experience for customers.

• Served as project manager for both B2B and B2C organizations on their internet marketing initiatives, including website development, campaign strategy and execution for lead generation.• Performed in-depth competitive analysis and assessed competitive user experience and technology needs for multiple industries.• Developed wire frames based on best practices in UX methodologies and solved website usability issues through best practices in design.

• Developed and maintained corporate website and print marketing initiatives. • Directed the production of promotional publications for direct mailers, brochures, bill inserts, newspaper ads, magazine ads, radio ads, and monthly member newsletter. • Developed strategic plans for residential and commercial/industrial marketing activities, which included evaluating existing programs and recommending program changes to increase ROI.• Analyzed and controlled marketing expenditures to conform to budgetary requirements and determined resources needed for marketing activities, including equipment and materials.