Founder of LIFT-Financial, a professional fee based full-service financial planning firm with offices in London, Edinburgh and Manchester and £2bn under advice.Joel is both a Chartered and Certified Financial Planner in his own right and a Fellow of the Personal Finance Society. In 2010 he was the winner of the FT Financial Adviser IFA of the Year award and the coveted PFS Chartered Financial Planner of the Year title, making him one of the leading financial planners in UK.Multi-award winning LIFT-Financial is one of the UK's leading firms of Chartered Financial Planners and are the 2012 PFS Chartered Financial Planning Firm of the Year. We specialise in workplace based financial education and are experts in all-employee and executive share plans, as well as auto enrolment and other employee benefit solutions.Our core values include:• A commitment to being fair and open about the fees that our clients pay• Delivering the best value to our clients• Building services that meet the needs of our clients throughout their financial livesEveryone needs a LIFT!