As the U.S. Executive Creative Director of VCCP, I lead the agency in storytelling and creative strategy for our ever-growing list of clients including T-Mobile for Business, Native, Blizzard Games, and Shell.

I lead an outstanding group of humans in making platforms, products, and marketing for our ever growing list of global clients. We describe our unique approach as "storytelling for the new economy," focusing on how brands can tap into new media and modern relationships and avoid the pitfalls of one-way “ad” thinking. This philosophy has led to award-winning and effective work for clients like Audi, Staples, Method, Hulu, Netflix, Albertsons, Amazon, Intel, Pokemon Go, and Apple. One example of where this came to life is the co-branded films we shot with Audi and Marvel, two for Spider-Man and one for Captain Marvel. While taking on these projects, we challenged Audi to shift their approach from a product-first storyteller (traditional) to fan-first one (new economy). The resulting pieces were highly effective (the most viewed online content Audi ever released) because they valued the relationship fans have with Marvel content and created extended narratives in the Marvel Cinematic Universe. Another example is the blockbuster Netflix project, Spoil Yourself. In this project we gave the world a way to spoil (for themselves) the endings of the biggest shows and movies on Netflix with the push of a button. While this sounds like a terrible thing for an entertainment brand to do, it was based on research that showed how fans were more likely to interact with content after its secrets had been spoiled. The site was so popular, fans spoiled themselves over 9M times in the first week alone.

My role as a freelancer is constantly shifting depending on what clients need. At any given time I may be writing copy, concepting new ideas, or working out strategic insights to help anchor a brand.

Working exclusively with the Anheuser-Busch team, my primary responsibility was guiding the digital creative for Bud Light. The relationship covered their NFL sponsorship, the launch of their new brand proposition during Super Bowl '14, guerrilla efforts, all social platforms, and the March Madness program.

Spending my time with small, crack teams of brand creatives, we brought TV and digital work to life for JCP, Microsoft, and Drive Time national car retailer.

While at Eleven I had the opportunity work with a number of amazing clients. Perhaps the most engaging work that came out of these relationships was the Virgin America brand campaign, Square brand launch videos, and Squaw Valley rebrand.

Being a part of a smaller (yet quickly growing) agency is always exciting. While my teams were working to bring about great work for Corona, Captain Morgan, and University of Phoenix, the agency as a whole was also engaged in creating their own brand and becoming Ad Age's Small Agency of the Year in 2010.

As many people will tell you, working at CP+B in the 2000s was a lot like being in boot camp. You moved at 1000 mph through rain, sleet and snow, tried to soak up as much from your client, co-workers and leadership as you could, and created more work that you thought possible. While there I created work for Burger King, Volkswagen, Coke Zero, Zune, and Alliance for Climate Protection.

Being at AKQA during this period was amazing. We were at the forefront of digital marketing when most people didn't know what digital marketing was. That meant we had the opportunity to write (and break) the rules with almost every project we created for Xbox, Nike, Sprite, Target, and McDonalds.