Marketing Communications Director | Brand Consultant | Marketing Manager | Fractional Cmo
CurrentKnown as both a strategist and focused creative guy who delivers branding and marketing communications that invent, revitalize, and grow companies, products and services. With an exceptional range of specialized skills. Expert in developing an effective marketing strategy, brand identity, and producing results with powerful Integrated Marketing Communications, Corporate Communications, and Direct Marketing targeted response. ►Conceive and execute strong strategic, creative, & tactical marketing for a wide variety of businesses ► Effective rebranding, positioning, lead generation, sales programs, product and service development, customer engagement► Award-winning Marketing Communication, Creative Direction, Copywriting, Outbound Direct Response (email, direct mail, retargeting)► Strategic thinking skills that produce clarity, focus, innovation and results (Robert Fritz, Inc.)▶️ COME VISIT: www.MarketPowerOnline.com========B2B and B2C, Fortune 500, SME, startup, non-profits...Kimberly-Clark, Canada Life, Verizon, Champion Mortgage, TechVelocity Partner, IBM, Equifax, AT&T, moreSTRATEGIC: Organizational strategy, strategic action plan, corporate identity, logo & tagline; Customer Journey Mapping, marketing strategy, marketing plan, go-to-market plan, process improvement, change management, coaching and training, team-building, decision-making. TACTICAL: Retention and loyalty, lead generation/demand generation, direct mail, email, incentive programs, new business development, print production; database marketing, relationship marketing, website management, CMS, Google Analytics, marketing plan, KPI’s, CX, UX, UI, PowerPoint, Keynote, LinkedIn, webinars, trade show marketing, telemarketing, event managementCREATIVE: copywriting, creative direction, creative services management, new business presentations, social media, content strategy, storytelling, copy editing, web development, collateral, video and photography. Direct Response TV (DRTV)