Joel Alpert ⚡️ Email and Phone Number
BUSINESS OWNERS, CEO's, DIRECTORS, MANAGERS: Hi, I'm Joel Alpert. I help you invent, revitalize, and grow your company, products and services. You get The Perfect Storm —insightful strategy… impactful award-winning marketing communication… and some egregious puns.My work produces effective award-winning programs, from strategy and branding... to prospect and client engagement… corporate communications… direct marketing demand gen… business process… results. mall -Medium Business, Fortune 500. NPO. Superpowers? ❗️BRANDINGGo way beyond “looks good.” Powerful tools and experience to discover, define and communicate your strongest selling points.• Brand Identity• Name, Logo, Tagline• Integrate Brand and Product Marketing❗️STRATEGIC THINKINGInnovative consulting skills to rethink and differentiate.. develop programs, efficiency, leads, sales and topline results for your business.• Strategic Planning & Consulting• Tweak product & service offerings• Innovative Consulting Approach (Robert Fritz, Inc.)❗️MARKETING COMMUNICATIONSGain impact with award-winning top agency-level creative marketing• Integrated Marketing Communications• Expert Copywriter / Creative Director• Strategic Corporate Communications• Content Strategy / CTA• Level-up website to accelerate sales❗️ TARGETED DIRECT MARKETINGOutbound Direct Response to broaden awareness, deliver leads and sales.• Certified Direct Marketer• Direct Mail, Email, +• Capitalize on SocialI’ve worked with SMB/SME and Fortune 500, startups, consultants, solopreneurs, ++B2B, B2C, NPO.Big names? AT&T, CSX, Equifax, IBM, Kimberly-Clark, Six Flags, dozens more...► RESULTS?• Boosted raw leads for software giant: 17% to 38%; doubling qualified prospects• Produced rebrand and cross-channel blitz for industrial multinational, quadrupling projected 5% sales gain to 19%• Rebranded insurer and gained +31% broker participation and +$47MM in policies• Designed multi-$MM Direct Marketing profit center for energy conglomerate, with DM industry icons Bob Stone & Martin Baier• Reimagined telecom Customer Retention campaign, with “jaw dropping” 34% response, +71% retention• Turned around agricultural product phaseout… into +29% gain in market share► Visit: www.MarketPowerOnline.com► Testimonials. Case Studies. Certifications. Awards.► Companies, Agencies, Collaborators.► 27 Gold & Silver SouthStar Awards for Strategy, Creativity, & ResultsL.I.O.N. Recruiters, HR Managers, Hiring Managers, VPs Marketing, CEOs: connect with me to tap my experience. Open to new opportunities.
Marketpower
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Marketing Communications Director | Brand Consultant | Marketing Manager | Fractional CmoMarketpower Jan 2000 - PresentAtlanta, GaKnown as both a strategist and focused creative guy who delivers branding and marketing communications that invent, revitalize, and grow companies, products and services. With an exceptional range of specialized skills. Expert in developing an effective marketing strategy, brand identity, and producing results with powerful Integrated Marketing Communications, Corporate Communications, and Direct Marketing targeted response. ►Conceive and execute strong strategic, creative, & tactical marketing for a wide variety of businesses ► Effective rebranding, positioning, lead generation, sales programs, product and service development, customer engagement► Award-winning Marketing Communication, Creative Direction, Copywriting, Outbound Direct Response (email, direct mail, retargeting)► Strategic thinking skills that produce clarity, focus, innovation and results (Robert Fritz, Inc.)▶️ COME VISIT: www.MarketPowerOnline.com========B2B and B2C, Fortune 500, SME, startup, non-profits...Kimberly-Clark, Canada Life, Verizon, Champion Mortgage, TechVelocity Partner, IBM, Equifax, AT&T, moreSTRATEGIC: Organizational strategy, strategic action plan, corporate identity, logo & tagline; Customer Journey Mapping, marketing strategy, marketing plan, go-to-market plan, process improvement, change management, coaching and training, team-building, decision-making. TACTICAL: Retention and loyalty, lead generation/demand generation, direct mail, email, incentive programs, new business development, print production; database marketing, relationship marketing, website management, CMS, Google Analytics, marketing plan, KPI’s, CX, UX, UI, PowerPoint, Keynote, LinkedIn, webinars, trade show marketing, telemarketing, event managementCREATIVE: copywriting, creative direction, creative services management, new business presentations, social media, content strategy, storytelling, copy editing, web development, collateral, video and photography. Direct Response TV (DRTV)
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Business Strategy Consultant | Branding | Rebranding | Brand Positioning | Strategic PlanningRobert Fritz Inc Jan 1995 - Presenthttps://www.marketpoweronline.com/atlanta-strategic-consultantGain bullseye strategic insight, strategic business planning, brand identity development, rebrand strategy, or strategic thinking to address important issues. We go way beyond new logo and colors -- with fast, effective, propriety consulting tools and processes. Smart and efficient Strategic Action Plans deliver straightforward branding and business strategy that's actionable and understood by your team, prospects, and clients. Unusually efficient consulting to address key business issues and problems — based on the pioneering consulting approach of Robert Fritz, Inc and the award-winning branding and marketing work of MarketPower.Digital Decision-Making (tm) to sort through even the most difficult choices quickly.., decisively... and with clarity. Branding for Fortune 500 to SMB, including international clients in clear business English. Marketing plans, creative direction and more. Structural Consultant, trained by Robert Fritz, Inc, an innovative consulting and training practice.Executive Coaching and Life Coaching, addressing the root cause of issues and charting new paths to create what you want in business or personal life..Available as a service of MarketPower, or separately. https://www.marketpoweronline.com/atlanta-strategic-consultant#businessstrategy #strategicplanning #strategicaction #strategicactionplan #marketingplan #decisionmaking #strategicbrandpositioning #strategicbrandconsulting #brandpositioning #branddevelopment #brandidentity #brandconsultant #atlantabrandingconsultant #corporatebranding #companynaming #productnaming #companytagline #brandpositioningstrategy #atlanta #corporatecommunications #robertfritzinc -
Linkedin Expert | Personal Branding | Linkedin Coach | Linkedin Profile WriterAtlanta Personal Branding & Coaching - Expert Linkedin Profile Development, Writing, Coaching Dec 2012 - PresentWhat if your personal branding – your digital presence online, 24/7 – was developed by an expert consultant, branding strategist, executive coach, and award-winning copywriter? That could happen...you might have just found Atlanta LinkedIn Personal Branding!https://www.marketpoweronline.com/atlanta-personal-branding-coaching-linkedin-profile-resume— I’m a LinkedIn profile expert, and I help you accelerate your career. Personal Branding consult and strategy, I’ll help you get found, customized content header and graphics that transform your digital footprint. I’ve got a track record of helping people jump ahead in their career or business interests, with revitalized personal branding, impactful resume and engaging LinkedIn profile. — If you are in business independently, you’ll have to have a great linked in profile and personal branding… It may mean the difference between gaining new business... or not.— As a specialized LinkedIn Coach, I work with executive and team profiles, business team development, LinkedIn Company profile, LinkedIn marketing strategy and content marketing execution, secret techniques, and more— Creator and Presenter of innovative workshop combining LinkedIn and personal branding: "How To Turn Your Profile Into An Effective Business Tool...In Just 1 Session!" https://www.marketpoweronline.com/atlanta-personal-branding-coaching-linkedin-profile-resume— Private Atlanta LinkedIn workshop presentations and coaching for private companies and organizations; associations, chambers of commerce; great for providing real value and developing your business contacts and sales.
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Branding And Marketing Communications DirectorTechvelocitypartners.Com Oct 2015 - Mar 2017Maple Grove, Mn, UsDeveloped Business Strategy and successful Brand Development, Product Development, Marketing Communication, Content Marketing, 1-to-1 LinkedIn Marketing, for IT Services provider. New business and targeted marketing of proprietary technology applications. Worked with evolving organization and ongoing strategic decision-making.Developed organizational strategy, brand development (including name, logo tagline), corporate identity, Marketing Plan LinkedIn Marketing, Website Architecture and Development, Database Marketing, lead generation, email Marketing, Customer Experience, and Customer Journey Mapping, Content Strategy, Content Marketing, Keynote and PowerPoint Presentations, specialized collateral, working with US and offshore cross-functional teams and more.Areas of marketing and business development include Agile Consulting, Big data Analytics, Healthcare, Quality Assurance (QA), cybersecurity, application development, SAAS, Digital Transformation, IT Product Engineering, Accelerators and Frameworks, Risk Management, DevOps, Business Intelligence, Internet of Things (IoT). -
Branding Director | Marketing Communications Director | Director Of MarketingGypsi Mobile Jan 2013 - Dec 2014Director of Marketing -- Branding, strategic planning, product development, and creative development of breakthrough mobile app technology for Apple IOS and Droid.Strategic planning, strategic decision-making, online sales process, marketing strategy, partner strategy program, pricing, go to market plan (product launch and rollout plans), process improvement, team building, 2nd tier branding for a variety of products and services offered publicly and under private label, and change management. Presented for company at major events, and frequent new business development that includes webinar-style presentationsRevolution of branding and creative direction, including overall focus and mission, tagline, copywriting, storytelling, Website and mobile app architecture, design, and copywriting, social media marketing. Consulting on evolving issues and opportunities. Sales team collateral, sales and startup investor presentations, more.
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Director Of Marketing Communications (Part-Time Cmo)Sandra K. Meltzer & Associates Mar 2000 - Nov 2011Major strategic turnaround of struggling insurance compliance company, including strategic planning, rebranding, marketing tactics and offer development, direct mail, email, a wide range of collateral, website, technology integration, trade show promotions, created customized advertising specialities, industry conference branding & marketing, more.Developed new online dashboard and real-time database that allowed clients to directly access complex records for multiple products offering across 50 state regulatory processes; this was deemed vital for winning at least 31% of new clients and new revenues. Branding and marketing of innovative trade show events in the insurance field which supported company visibility and engagement.Corporate branding with logo, tagline, and overall storytelling direction, through website copywriting nad production, with new cleint-facing dashboard.Strategic planning, process improvement, marketing plan, company branding, services rebranding, trade show exhibition material, and trade show marketing, website copywriting, print production, strategic decision-making, direct mail marketing, email marketing, executive coaching, conceiving and producing advertising specialties, and more.
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Marketing Communications ConsultingVerizon / Airtouch Jan 1999 - Dec 2000Basking Ridge, Nj, UsMultiple Retention & Loyalty programs, included Branding, offers, direct marketing via direct mail, advertising premiums, and high-end customer loyalty programs and presentations.>> 1) Produced “jaw-dropping” 34% response with 71% customer retention rate among targeted high-end customers.>> 2) In another program, produced a 27% increase in new customer acquisition in targeted segments.>> 3) Developed a complex program with hired vendor tor inbound and outbound telemarketing with reimagined customer retention program which gained “jaw dropping” 34% response, netting +27% customer retention. -
Marketing Communications ConsultingCanada Life Feb 1994 - Oct 1996Branding & Marketing overhaul of international company and multiple products; created first-time sales and marketing summits; tactics and creative execution of collateral, direct marketing, sales incentive programs. Increased broker participation on multiple products, up to 31%.
Joel Alpert ⚡️ Skills
Joel Alpert ⚡️ Education Details
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Brooklyn CollegePolitical Science -
University Of Missouri-Kansas CityDirect Marketing
Frequently Asked Questions about Joel Alpert ⚡️
What company does Joel Alpert ⚡️ work for?
Joel Alpert ⚡️ works for Marketpower
What is Joel Alpert ⚡️'s role at the current company?
Joel Alpert ⚡️'s current role is Don’t you want integrated thinking? ⚡️ Fractional CMO | Strategic Consultant | Marketing Communications Director | SMB | Brand Consultant | Rebranding | Direct Response | Direct Mail | Integrated Marketing Communications.
What schools did Joel Alpert ⚡️ attend?
Joel Alpert ⚡️ attended Brooklyn College, University Of Missouri-Kansas City.
What are some of Joel Alpert ⚡️'s interests?
Joel Alpert ⚡️ has interest in Production, Corporate Identity, Social Media, Guerilla Marketing, Print Production Cost Efficiencies, Structural Dynamics Consulting, Website Concept, Incentive Programs, Executive Presentations, Drtv.
What skills is Joel Alpert ⚡️ known for?
Joel Alpert ⚡️ has skills like Direct Marketing, Lead Generation, Creative Direction, Integrated Marketing, Marketing, Copywriting, Interactive Marketing, Business Strategy, Branding, B2b Marketing, Product Marketing, Corporate Branding.
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