Spreading Word of Mouth Marketing in Latin America @ the Insiders, the Word-of-Mouth believers ! WoM is the new marketing era where consumers are generating and influencing the consumption.We are going beyond Word of Marketing to create UGC for the brands.

Spreading Word of Mouth Marketing in Brazil @ the Insiders, the Word-of-Mouth believers ! WoM is the new marketing era where consumers are generating and influencing the consumption.

Working at Latin American Giant and responsible for Marketing, Business Intelligence and Innovation. Chilean multinational (Grupo Nueva) of wood panels MDF / MDP (B2B and B2C), with sales of R $ 630 Million. Report to the General President, with responsibility for 11 subordinates and comprising the areas of Marketing Innovation, Product Development, Trade Marketing and Brand & Communications of Masisa in Brazil.

German multinational of consumer adhesives with the regional leadership / strategic drive of Latin American South (Brazil, Chile and Argentina, in the areas of product marketing, trade marketing, business intelligence and innovation), and the sales of 105 Million EUR, with the responsibility of all brands (Pritt, Loctite Superglue, and Cascola Agorex) and for the business model execution. Direct reporting to the General President of LA South region, leading a team of 23 people in Chile and… Show more German multinational of consumer adhesives with the regional leadership / strategic drive of Latin American South (Brazil, Chile and Argentina, in the areas of product marketing, trade marketing, business intelligence and innovation), and the sales of 105 Million EUR, with the responsibility of all brands (Pritt, Loctite Superglue, and Cascola Agorex) and for the business model execution. Direct reporting to the General President of LA South region, leading a team of 23 people in Chile and Brazil. Show less

Responsible for the Biscuits strategy of the brands Club Social, Trakinas, Oreo, Bon Gouter, Chocooky, and Chocolicia with liquid sales of 150 Mio US$, net profit of 21%, volume of 75.000 tons/year at Kraft Foods Brazil - American multinational of foods with a turnover of 4.6 billion U.S. Direct reporting to the General Manager of snacks division with 9 subordinates encompassing management of Biscuits, brand & communications strategy, innovation and product development of the Nabisco division.

Responsibility for national distributors (regional Uberlândia * - Mix 25% of national sales) and commercial management, leading the sales strategy for key accounts along the segment and presenting a historical growth in revenue of + 35% and +23% in prices. Direct report to the Commercial Director (Sales and Marketing), 1 direct subordinate and influence 3000 indirectly. (*) Responsible for the National Wholesalers located in Uberlândia – Brazil central area (Aliança, Arcom, Martins, Peixoto… Show more Responsibility for national distributors (regional Uberlândia * - Mix 25% of national sales) and commercial management, leading the sales strategy for key accounts along the segment and presenting a historical growth in revenue of + 35% and +23% in prices. Direct report to the Commercial Director (Sales and Marketing), 1 direct subordinate and influence 3000 indirectly. (*) Responsible for the National Wholesalers located in Uberlândia – Brazil central area (Aliança, Arcom, Martins, Peixoto, União), managing the direct sales, operational profit, price/portfolio mix, brand strategy, merchandising material and promotional campaigns, developing and implementing an individual business plan for each client. Show less

Expatriated to Henkel KGaA - FMCG cosmetics division in Düsseldorf (Headquarters of Henkel in Düsseldorf) and transferred from Adhesives to Cosmetics division Body Care / SBU - international management. Responsible for the strategic leadership of the brands Mont Saint Michel & Le Chat (France), La Toja & Magno (Spain), Neutromed & Squibb (Italy), Hawaii (Israel) and Natures Family (USA), managing the overall strategy and revenue of € 108 and a profit of € 52 million, and 1 subordinate.

Responsible for the brands: Super Bonder, Pritt, and Tenaz in Brazil (total sales of US$ 34 million, 63% of the company’s profit) and co-responsible for the regional coordination of the projects in Latin America including: Market Research, Marketing Mix, Launch of New Products, Communication Strategy (DDB), Business Plan, Trade Marketing, and Product Development (including packaging and formula).

Responsible for the brand strategies of Personal and Health care products at the following segments: Family Planning Franchise (Jontex condoms, lubricants K-Y), External sanytary napkins (Stayfree / Sempre Livre brand) and Internal tampons (ob® tampons and Stayfree internal tampon). Launched in Brazil the low-calorie sweetener Splenda® (1st. sucralose brand at the market).

Co-responsible for the launch of global projects in Brazil including direct mail, newsletters, telemarketing, and database marketing. Actively working with Luggage insurance, Life Insurance (both for personal credit cards) and Membership Rewards program after a great experience at the Financial Area (credit and Budget & Planning).