Joe Lanno Email and Phone Number
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Creating mutually successful relationships with enterprise clients for over 15 yrs. Supplying major advertisers within Insurance, Finance, Home Services, Auto, and more. Working with brands, agencies, and aggregators. Connect and send me a message to discuss how we can work together. Skype Joe.Lanno.MaPerformance Marketing | Digital Advertising | Live Transfers | Calls | Insurance Calls | Leads | Sales Leads | #LoyaltyProgram | #AdvertisingAgemcy | Insurance Leads Auto Insurance | Health Insurance | Marketing Agencies | Media | Internet marketing | | sales efficiency | Social selling | SEM | Mobile | Mobile Click to Call ... #AutoInsurance #HealthInsurance #CommercialInsurance #InsuranceMarketing #CallTransfers #LiveTransfers #MobileMarketing #ClicktoCall #MedicareSupplement #DigitalMarketing #Consultant #leadgeneration #insuranceagency#sales #performancemarketing #marketingagency #boberdoo #leadspedia #canopy #mediaalpha #leadcloud #allwebleads #inboundmarketing #inboundcalls #paypercalladvertising #paypercall #MobileClickToCall
Romero Solutions Group
View- Website:
- romerosolutionsgroup.com
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Vice President Strategic PartnershipsRomero Solutions GroupBoston, Ma, Us -
Senior ConsultantBrojo Marketing Jan 2024 - PresentTraffic Generation -
North American PartnershipsRezztek® Sep 2024 - PresentBoston, Massachusetts, UsEvolve your Advertising Game with Rezztek® Science Based - Fully Custom - NHL Approved. Rezztek® was developed with Boston Bruins captain and legend Zdeno Chara and is currently used in more than 50% of NHL organizations. Now offering a unique platform for branding and advertising to hockey communities. Rezztek® sets a new market standard for professional and amateur hockey players. Rezztek®’s patented material for the hockey stick’s blade allows for better puck control, faster and more accurate shots and is fully customizable to players’ needs. -
AdvisorEndorsemate Jun 2023 - Sep 2024• Managed athlete partnerships for EndorseMate, facilitating connections between companies and athletes for strategic marketing campaigns.• Developed and implemented athlete influencer marketing strategies to drive brand awareness and engagement.• Analyzed campaign performance data to optimize ROI and ensure compliance with NIL policies. -
Director Of Business Development Advertising SalesRevenueads.Com Marketing - Digital Marketing, Traffic And Pay Per Call Advertising Mar 2023 - Jan 2024- Securing & managing mutually successful brand Advertising relationships - Manage brand budget & publisher campaigns- Analyze & manage performance- Develop CPM, CPC, CPA pay-per-call, and traffic relationships with advertisers- Loyalty program generation - Generate high intent to purchase consumers internally -Social Media Marketing- Manage call center and lead gen marketing and affiliate relationships- Design Website landing pages - Manage strategy and business direction- Handle full sales cycles - negotiations & contracts- Oversee integrationsSalesforce, Hubspot, Microsoft Suit, BatchGeo, Slack, and more...
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Director Of Sales - Performance Marketing - Media DivisionPublishers Clearing House 2021 - Mar 2023Jericho, Ny, UsWe are a multiplatform publisher with an expansive audience driving performance outcomes for advertisers from highly engaged consumers. Qualified leads, Email Opt-ins, traffic, Calls, loyalty program growth, App downloads, Extension installs, subscriptions, and E-commerce. PCH/Media is the digital advertising arm of Publishers Clearing House, a leading interactive media and entertainment company. We offer creative media and targeting solutions to help marketers identify the right audiences and persuade them to buy, download, or engage. -
Director Of Growth And Strategic Partnerships - Colossus (Acquired By Px) Formerly Dvinci EnergyColossus- A Px Company Jun 2021 - Jun 2022Revere, Ma, UsManage Affiliate Lead generation within the Solar IndustryGrow Solar Brand Partnerships -
OwnerSaveonmyauto.Com Nov 2017 - Jun 2022Manage and develop all aspects of the business for SaveOnMyAuto a national car buying site.
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Vp Of National Sales Pay Per Call - Insurance Calls, Leads, Traffic, Transfers, SalesContactability Nov 2016 - Nov 2017Call transfer and traffic solutions engages with prospects when they are actively shopping online for insurance. The consumer fills out a quote request application including details about their current coverage and contact information.Once submitted, we verify the information and immediately send it to partners as a live insurance call ( pay per call ) .
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Sales ConsultantCareacademy Aug 2014 - Nov 2016Boston, Ma, UsQualify and secure new business.Own full sales cycle from hunting to contract development, negotiations, and closingsContribute to product enhancements and new offerings.Manage overall strategy and analyze data to optimize client CPS and CPAs. Optimize sales and social media marketing to generate high intent to purchase consumers internally. -
National Account Director Digital Media Sales ( Mobile Click To Call )Doublepositive (Acquired By Output Services Group) Jan 2014 - Aug 2014Baltimore, Maryland, UsDigital Media, Live Transfers, Mobile Click to Call, Pay per call, Mobile Marketing, Loyalty program marketing, Sales process, operations and strategy, CRM -
Vp Sales Digital MarketingLeadkarma Llc (Acquired By Bankrate) Feb 2007 - Aug 2013Cambridge, Ma, UsVP of Sales responsible for revenue generation for an early stage startup providing Digital marketing services. Hunting and developing enterprise corporate client relationships. Individual contributor driving annual revenues from under 250k to over 30 million annually. Growth led to acquisition. Exceptional interpersonal skills, consultative Hunter.Fortune 100 client acquisition and management. C-level relationships.Responsibilities include - Establish direct relationships with US Insurance carriers in the Health, Life, Auto and Home for CPL, CPC and CPA deals. - Oversee implementation, account management, growth and servicing.- Work with marketing team in order to optimize marketing initiatives to work best with our customers. - Generation side -Qualify online traffic and lead generation opportunities to increase supply side.- Define Market trends and competitive analysis.- Manage Marketing Agency and AOR Agency of Record relationships- Oversee Proposals, Contracting- Developing and servicing an Agent Network- Hiring and Managing sales staff, implementing sales process and CRM (Salesforce)- Marketing Agency relationship managementExperience with;(Mobile Marketing, Click to call, C2C, Pay per call, Live | Warm Transfers, Internet Lead generation) -
Digital Marketing - Director Sales And MarketingSave On Refinance.Com (Acquired By Best Mortgage Services 2007) Jun 2005 - Jan 2007Director of sales for an Internet Mortgage lead generation startup. Developed relationships from National accounts (Amerisave, Lending Tree, ELoan, National Mortgage Alliance etc) to smaller companies within the mortgage industry. Territory management - Field salesManage Marketing Agency and AOR Agency of Record relationshipsSales process, strategy, Crm
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Sales ExecutiveMonster.Com Mar 2003 - Jun 2005Weston, Ma, UsHunted new business, B2B working with Human Resource Directors for Enterprise and SMB. Selling Job posting packages and Applicant tracking solutions.
Joe Lanno Skills
Joe Lanno Education Details
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Boston UniversityInformation Technology -
Massachusetts College Of Art And DesignIndustrial Design -
Salem State UniversityMarketing Certificate Program
Frequently Asked Questions about Joe Lanno
What company does Joe Lanno work for?
Joe Lanno works for Romero Solutions Group
What is Joe Lanno's role at the current company?
Joe Lanno's current role is Vice President Strategic Partnerships.
What is Joe Lanno's email address?
Joe Lanno's email address is jl****@****pch.com
What is Joe Lanno's direct phone number?
Joe Lanno's direct phone number is (877) 323*****
What schools did Joe Lanno attend?
Joe Lanno attended Boston University, Massachusetts College Of Art And Design, Salem State University.
What are some of Joe Lanno's interests?
Joe Lanno has interest in Mobile, Collecting Antiques, Live Transfers, Online Marketing, The Arts, Ice Hockey, Insurance Marketing, Mobile Marketing, Business Development, Start Up Consulting.
What skills is Joe Lanno known for?
Joe Lanno has skills like Lead Generation, Online Marketing, Customer Acquisition, Business Development, Sales, Salesforce.com, Sem, Sales Process, Seo, Crm, Account Management, Marketing.
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