Joe Laratro Email & Phone Number

For the first 6 years of my Search Marketing Career, I served as the Chief Technology Officer at one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. My work encompassed all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics. Under my technology leadership, the company quickly expanded and was named to the INC 500 list in 2005 and 2006 as one of the fastest growing privately held firms. In 2006, I founded Tandem Interactive to move beyond the click. My mission for Tandem Interactive is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pure organic search optimization, PPC management, content marketing, blogging, analytics, conversion consulting, usability consulting, search engine marketing training and education, and search engine marketing department formation and development. As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador I continue be on the cutting edge of industry developments. In March of 2006, I was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council.I am an active speaker at industry events including Pubcon and Search Engine Strategies (SES) Conferences. I am the lead moderator for Pubcon and sit on the advisory board. I have also been quoted in numerous articles in Clickz, Mediapost, Search Engine Journal, Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During my career, I have serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses.Specialties: search engine marketing, search engine optimization, local search, corporate blogs, seo education, sem training, PPC management, analytics consulting

Listed skills include Sem, Seo, Online Marketing, Web Analytics, and 28 others.

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  University Of Miami

  Finance