As an agency owner or marketing leader, are you confident that your marketing efforts are reaching your intended audience with quantifiable ROI? Have you embraced the consumer shift to streaming devices, or are you still pumping a large portion of your ad budget into linear TV? Maybe you currently are working with an OTT vendor, but have limited visibility into campaign results without relevant attribution and real time dashboards. You may even think you are in good hands and paying for premium OTT, but in fact, you are running a campaign that is using blended tactics and not optimized to get you the results you deserve.Here’s how Strategus can help. We launched the first ever programmatic OTT/CTV campaign, before it was mainstream & cool. Over the past 6 years, and 20000+ OTT campaigns, we've perfected the method of executing OTT campaigns using a suite of proprietary products to reach your target consumer and produce measurable results. First, we understand the needs and target audience for each customer by customizing the campaign approach based on industry and desired KPI’s. Using Aimplify we then compile hundreds of individual data points to build an audience profile and forecast impressions to ensure we deliver your OTT campaign with pinpoint accuracy. Next, based on your campaign goals, we identify the best method for following up with your target audience to increase frequency and drive conversions through the use of our Encore Omnichannel product. Instead of a one size fits all attribution solution, the customizable Strategus Attribution Suite allows you to select the attribution product that makes the most sense for your industry and campaign. Finally, with Strategus, you won’t have to wonder who is involved in your campaign, our hands-on team of Ad Op’s experts is constantly optimizing each campaign to achieve peak performance and updating our best in class reporting dashboard so that you can directly track campaign results.

I work with a team of digital-first strategy experts to develop and guide innovative campaign executions for our clients. Honing in on understanding key interactions and touchpoints among auto shoppers, I am relentlessly seeking new ways to activate against relevant audiences and drive results. The innovative accomplishments and implementations over the years have included:- Being the first automotive agency to buy OTT programmatically- The first advertiser to implement video in programmatic in-content ads- The implementation of enhanced DCO ads through Sizmek- Creation of localized data-driven personas specific to Honda vehicle models, and activating against those audiences with specific, customized executions- Utilizing predictive location tracking against our OTT households to determine behavior pre- and post-dealership visitation- Bringing in Amazon Garage audiences to target against specific households with specific vehicles as indicated by their Amazon profiles- Tracking household ACR data to determine shoppers that had been exposed at various levels to Honda national spots, thereby complimenting national efforts- Tying in foot traffic to overall multi-touch attribution modeling to determine campaign effectivenessBecoming one of the first agencies to deliver dynamic OTT ads against a dealership’s DMS inventory

Media News Group/Digital First Media's in-house digital Ad Agency. Specialization in digital products including ad exchange/audience buys, delivering targeted audiences across multiple platforms, Search (SEM/PPC and SEO), Facebook ad campaigns geared for fan acquisition and direct response, targeted digital direct mail, rich media sponsorships and direct response audience inventory.