Joel Wright Email & Phone Number

Austin, TX, US

London, GB

Experienced digital leader with a rare combination of breadth and depth in digital marketing, customer experience, digital analytics, and technical data architectures to enable quality experiences at scale.

London, GB

• Specialize in providing high quality consulting services providing Digital Analytics & Optimization consulting and Big Data platform development for customer experience and marketing analytics. From strategy to.
• Business Development & Sales
• Account Management
• Service Delivery
• People Management
• Business Management and Engagement Economics

Bellevue, WA, US

• My team specializes in providing high quality consulting services providing Digital Analytics & Optimization consulting and Big Data platform development for customer experience and marketing analytics. From strategy.
• Business Development, Sales & Marketing
• Services Delivery of consulting engagements
• People management
• Business management (P&L Owner for the South Geo)
• Managed client relationships, striving to consistently exceed expectations

Bellevue, WA, US

• Specialized in providing high quality service in the field of Digital Analytics & Optimization.
• Established Society presence in Austin, TX
• Lead recruiting activities in the region
• Responsible for business development and marketing
• Responsible for delivery of consulting engagements
• Managed client relationships, striving to consistently exceed expectations

Houston, Texas, US

• Managed testing roadmap planning and execution to optimize store performance and drive significant business benefit
• Defined strategic testing areas and prioritized test ideas accordingly
• Managed strategic analysis projects to yield actionable insights
• Evangelized digital analytics and testing, effectively communicating wins across the organization
• Product managed Pricing Crawler tool that:1) Collects and stores pricing and configuration data2) Identifies comparable products and scores them based on similarities3) Enables reporting and analysis of offers and.

Houston, Texas, US

• Collaborated with talented hp.com team to transform our analytics program and establish a testing program in conjunction with the rebuild of the hp.com shopping site.
• Product managed "SecondSight" tool that:1) Instantly displays metrics for any hp.com page (while browsing site)2) Democratizes website data (no SiteCatalyst skills required)3) Reports automatic alerts for metrics that.
• Collaborated cross-functionally with HP store experience team, IT Development teams, and Adobe Digital to plan, execute, and analyze A/B/n and MVT tests on the US Home & Home Office site using Adobe tools - Test &.
• Managed project to select and procure an online testing & targeting tool globally for hp.com, including RFP, analysis, and active participation in negotiations and procurement process.
• Coordinated cross-organizationally with HP.COM, HP.COM IT, Digital Strategy, Consumer Exchange, and Snapfish to achieve a 2 year contract with Adobe (Omniture Business Unit) for Adobe Digital Analytics Suite.

Round Rock, Texas, US

• Managed global online strategic analysis and testing pipeline by strategic optimization area for Global Consumer and Small Business Online (CSMB Online)
• Provided global guidance to regional analytics managers with key strategic analysis/testing areas and prioritized test ideas, synthesizing analysis and global strategy with key opportunities in online funnel, supported.
• Managed Center of Excellence for "Knowledge System, Training & Development, Tools & Licenses" to ensure analytical knowledge is systematically captured and used for strategic idea generation and communication.
• Evangelized web analytics across Dell regional teams, providing coaching and training on appropriate use of web analytics to make business decisions and effectively communicating wins and opportunities
• Managed analytics resources to deliver strategic analytics projects for Global CSMB Online Marketing including segmentation, customer analysis, and micro-conversion analysis across product categories and marketing.
• Prepared and communicate analysis effectively to inform executive team, advising decision-makers based on insights teased from the data.

Round Rock, Texas, US

• Own and drive online optimization programs for North America Small & Medium Business
• Identify site optimization opportunities and provide relevant and actionable recommendations
• Drive implementation of optimization efforts from start to completion and measure financial upside based on progress
• Evangelize web analytics & testing in Small & Medium Business

Round Rock, Texas, US

• Managed internal and external resources (Dell, Omniture, ZAAZ) to implement SiteCatalyst globally for dell.com - across all 4 global Dell business units, 100+ countries, 100+ report suites, ~13 Billion server calls.
• Deployed global standard metrics for dell.com across all 4 global Dell business units (Consumer, Small & Medium Business, Large Enterprise, and Public)
• Program managed global SiteCatalyst enhancement projects (Quarterly IT Releases and Quick Impacts) - working closely with business unit stakeholders and IT
• Managed both Dell and Omniture resources to implement Omniture Insight (formerly Visual Sciences) globally with data sourced from Omniture SiteCatalyst data
• Managed strategic Blueprint engagement with Omniture Consulting to better leverage Omniture suite of tools to meet business goals, and assess corporate online analytics and optimization culture

Round Rock, Texas, US

• Managed weekly online operations reporting package delivery, coordinating with offshore resources to deliver accurate and timely reporting to P&L owner and online marketing managers
• Performed ad hoc analysis of customer online behavior, voice of customer (iPerceptions), competitive analysis (Hitwise) in support of system site producers

Round Rock, Texas, US

• Co-Led global web analytics tool selection program
• Collected and prioritized global requirements for strategic and tactical web analytics initiatives

Round Rock, Texas, US

• Managed local and offshore development resources to insure quality products were delivered on time
• Delivered Global Master Data Maintenance tool together with a Dell manufacturing hierarchy

Round Rock, Texas, US

• Wrote specifications for major releases of the eIWatch tool and Data Warehouse reporting projects
• Managed local and offshore development resources in India to insure quality products were delivered on time
• Delivered a near real-time, Global Operational Dashboard with actual to forecast comparisons and alerting
• Extended eIntelligence capabilities to EMEA and Canada

Round Rock, Texas, US

• Designed and developed innovative eIWatch tool to display page level KPI's “with the click of a button”
• Redesigned eIntelligence capabilities for Global Site Redesign in 2003, leading the Data Warehouse to deliver a state of the art data model on Teradata database platform, hourly data feeds, global reporting and metrics.
• Deployed Global Clickstream ISAPI to all dell.com web servers, including Dell’s P3P compact policy
• Provided training and support to global community of 400+ global users of eIntelligence data and reports

Round Rock, Texas, US

• Daily data validation and rules administration
• Communicating to business customers the impact of data changes and issues
• Ad hoc analysis of Clickstream data for Home and Small Business Online segments

Round Rock, Texas, US

• Creating and managing website content
• Developing online tutorials to help business analysts use Dell’s Data Warehouse
• Providing support to FiNet’s 150+ site administrators