Joë Layno Email & Phone Number

Milton, On

RESPONSIBILITIES• Business start-up planning and strategy• HR & operations• Traditional and digital marketing strategy, management and activaton • Print/web graphic design• Website development, design and content management• Web & social media strategy, management and activation• Program planning and rollout strategy• Team lead and talent development• Financial & KPI tracking PROFICIENCIESRock Gym Pro, Wix &Weebly website development, Google Analytics, Google Adwords, MailChimp, Photoshop, InDesign, Illustrator

Peterborough, On

RESPONSIBILITIES• Brand & marketing team management • Drive brand success through implementation of Growth Hacker Marketing tactics• SEM & SEO priority to increase conversion rates • Optimization of email marketing and win-back campaigns through A/B testing• Lead brand & product launch efforts• Marketing finance • Talent development ACHIEVEMENTS• Consistent success tracking against key performance indicators• Optimized project work-flows between marketing and creative departments• Implemented Growth Hacker Marketing principles across all business unitsPROFICIENCIESGoogle Analytics, Google Adwords, Mail Chimp, Constant Contact, Wordpress, Photoshop, InDesign, Illustrator

RESPONSIBILITIES• HR & operations• Marketing management• Print/web graphic design• Web & social media strategy• Team lead for program development• Talent development• Financial & KPI tracking ACHIEVEMENTS• Achieved fiscal revenue targets• Restructured operational procedures for future growth sustainability• Implemented HR standards to increase staff efficiencies and review against KPI’s• Achieved youth program growth of +62% over previous year• Maintained top position SERP & 4.8/5 review ratings with GooglePROFICIENCIESRock Gym Pro, Google Apps, Photoshop, InDesign, Illustrator

Peterborough, On

RESPONSIBILITIES• National marketing strategy in alignment with US & Global Marketing Teams• Sports marketing & sponsorship negotiations and contracts• Project management and lead for live event marketing initiatives• Print/web graphic design for North America – bilingual designs for Canada• Media relations & PR• Digital asset management for North AmericaACHIEVEMENTS• Canadian coordinator for Global Marketing Team• Lead development of catalogues, printed & digital assets for North America – essential to pre-season/in-season sales success• Winner of 6 industry trade show awardsPROFICIENCIESJDE AS400, MS Office Apps, Photoshop, InDesign, Illustrator

Peterborough, On

RESPONSIBILITIES• CRM Specialist• Technical support & quality assurance• Inside sales• Technical Support Manager for Shimano Multi-Service events• Lead instruction of nation-wide technical workshops• Product presentations at national dealer eventsACHIEVEMENTS• Built a world-class technical support team• Technical support team leader for MTB World Cup events • Lead event manager at World Road Cycling Championships (2003)• Developed industry leading technical seminars and dealer clinicsPROFICIENCIESJDE AS400, MS Office Apps, Photoshop