Joel Ballezza Email & Phone Number

Tukwila, Wa, Us

I lead our primary brand research program that measures our brand perception in the marketplace, support creative production that creates a more meaningful member experience, and develop marketing strategies that drive credit union membership and member engagement.-- Drives annual brand tracker competitive research program-- Guides annual marketing campaign-- Leads employer branding and recruiting marketing efforts

Tukwila, Wa, Us

With an eye to build awareness and consideration in the marketplace, and deepen our relationship with existing BECU members, I lead programs that tell a bigger story about who BECU is and how we can help our 1.3MM members reach their financial goals. -- Drives annual brand tracker competitive research program-- Leads employer branding and brand marketing strategy-- Launches financial health program marketing to aid our members in financial need-- Builds relationships with influential bloggers to inspire a broader conversation around personal finance-- Supervises staff, contingent workers and vendorsIt's fantastic. You should come work for BECU, too. becu.org/careers

Tukwila, Wa, Us

I develop, launch and analyze campaigns supporting key BECU marketing programs including major brand campaigns, our partnership with the Seattle Storm, our People Helping People Awards and other major initiatives. -- Lead social media team serving 1.2MM member credit union-- Launched local listing management program; improved listing content accuracy from 68% to 90%; visibility improved from 55% to 87% -- Hosted “Sue’s Surprise” promotion with the Seattle Storm and Sue Bird which received 301,000+ video views and 822,000 impressions across the five-video series and 54 social posts; campaign contributing to a 24.7% YOY increase in Early Saver account opens; earned 2017 CUNA Clarity Best in Show for most sentimental creative-- Presented BECU’s case study at the 2016 Credit Union Social Media Conference in Seattle, Wa

The Wild Ones produces movies about outdoor adventure, nature and endurance sports. Films featured by the North Bend Mountain Film Festival, Trail Running Film Festival and Gig Harbor Film Festival. https://vimeo.com/thewildonesfilmshttps://www.joelballezza.com/films

Seattle, Wa, Us

As the Brand + Digital Marketing Manager I developed end-to-end promotional campaigns that told a deeper story about what life is like working at Expedia, Inc. Some of my accomplishments at Expedia include:-- Launched global, internal cross-brand social rally team to promote key company announcements and #lifeatexpedia moments while driving employee engagement and positioning Expedia as an employer of choice within the regional talent market-- Developed and executed global, cross-channel digital marketing campaigns for key Expedia, Inc. company initiatives including Pride Month, Bring Your Child to Work Day, Bike to Work Month and many other internal initiatives-- Launched MeetExpedia.com informational website promoting relocation of Expedia to Seattle-- Directed staff and vendors in creative execution for various multimedia products and websites -- Developed and launched branding and social marketing training for global recruiting staff-- Secured OpenCompany Glassdoor rating for Expedia.com and drove a 9% improvement in CEO rating earning leadership the rank of 11th highest-rated CEO on Glassdoor; program success featured at 2015 Glassdoor Best Companies Roadshow; achieved #1 Highest Rated Company in U.K. (2016)-- Led employee review solicitation program improving Glassdoor company rating from 3.6 to 4.1 for Expedia; drove 20% profile rating improvement for Hotwire.com

Seattle, Wa, Us

As the Social Media Team Manager for the technology-powered real estate brokerage, I developed and executed the engagement, content and marketing strategy for Redfin's national and local social media channels, and community forums. During my time at Redfin, I identified and developed social reengagement strategies for Redfin.com, launched successful partnerships with Nest Labs and Room & Board, and hosted a social donation program benefitting the non-profits ASPCA, Rebuilding Together and Vittana.-- Launched promotions that doubled social media following within six months and generated 400% increase in brand mentions online-- Coordinated successful Redfin conference panel submission for the 2014 SXSW Interactive Festival featuring Redfin CEO Glenn Kelman-- Optimized user-experience and share functionality for Redfin.com

Seattle, Wa, Us

As the Digital Marketing Manager, I drove the marketing strategy across all of Brooks' digital vehicles including Facebook, Instagram, Pinterest, Twitter, YouTube, and www.brooksrunning.com.-- Spearheaded digital programs for launch of PureProject collection including online and in-person activation events; established product line as fastest growing brand in lightweight shoe category-- Drove digital consumer strategy for #1 U.S. performance running brand; grew global social following from 20k to 400k in 24 months; efforts featured as best practice by Facebook.com and at Exact Target Connections 2012 marketing conference-- Successfully led RFP process for new digital event registration platform deployed for marathon expo and retail experience-- Recruited, hired and managed marketing team, interns and contractors; led weekly meetings, staff trainings and performance evaluations; internship program adopted as company model-- Hosted live social media events with ultramarathoner Scott Jurek, four-time Ironman Champion Chrissie Wellington and Olympian Amy Hastings-- Led development of Brook's first responsive design website as part of the #RunHappyIs brand-building campaign

Seattle, Wa, Us

Developed social media policies and programs for major running brand, grew fan base 8x within nine months and developed social media profiles into a global marketing program.-- Defined product video strategy that delivered over 1MM organic video views at youtube.com/brooksrunning-- Launched Brooks' presence on Instagram, LinkedIn, Pinterest, Storify and YouTube-- Developed and implemented cross-departmental social media customer service program -- Trained digital marketing teams in Asia, Europe and South America-- Hosted successful influencer half-marathon training program for Bachelor TV celebrities in advance of Rock 'n' Roll Las Vegas Half Marathon race

Seattle, Washington, Us

As the communications manager for a statewide non-profit, I managed the online and offline communication efforts for the organization, authored key messages, developed and maintained website and social media resources, defined marketing strategies and provided 1-on-1 technical assistance to partner organizations.-- Led email marketing efforts resulting in an 80% growth in publication subscribers; converted seasonal, paper-based newsletter into monthly graphical email publication for a 76% cost-reduction-- Developed and maintained first-generation website features which contributed to a 30% month-on-month increase in referral traffic to principal domain-- Conducted marketing and social media workshops and provided over 200 hours of 1-on-1 trainings for regional early education organizations and community coalitions

I launched a Seattle-based 501(c)(3) non-profit dedicated to organizing community gifting projects. Instead of giving money, donors contributed physical goods like soccer balls, toiletries and schools supplies. Our giving projects focused on developing community through sports, investing in primary education and supporting women in crisis.-- Hosted eight gifting programs that generated 8,000 gifts to recipients in New York City, NY; Seattle,WA; Guatemala and Romania -- Established partnerships with Downtown Emergency Service Center, Bailey Gatzert Elementary School and University Unitarian Church

I co-founded a digital media talent agency specializing in marketing, business consulting and web development. We worked with a variety of businesses and non-profit organizations including: Seattle International Film Festival (SIFF), Collector X, Blaze Web Works, among others.

San Mateo, Ca, Us

As Communications Manager, I worked with contractors to develop the teen safety standards for the principle website based on guidance from advisory groups CARU (Children’s Advertising Review Unit) and NCMEC (National Center for Missing and Exploited Children).

Seattle, Wa, Us

In this role, I provided web development and server management services for a Research-1 university career center, trained staff on use of career services systems, and performed daily system maintenance.-- Built and launched 2nd most popular U.S. college career blog for Research-1 university; trained staff on new service and coordinated social marketing of weekly content

Purchase, Ny, Us

As head student tour guide, I led applicants to the State University of New York at Purchase on a two-hour tour of the campus, dorms and program buildings. Each of the four weekly tours included between 8-15 parents and students. I was responsible for educating prospective applicants on school history, facilities, general academic programs, and life on campus.

M.C.D.M., Masters Of Communication In Digital Media

B.A. In Liberal Arts, New Media

General Diploma, High School Degree