• Lead marketing efforts for boutique financial services firm • Developed and rolled out a complete rebrand for the firm • Worked closely with company president to completely rebrand, including a website, sell sheets, and branded PowerPoint decks • Launched and wrote copy for two subsequent website redesigns• Managed company blog and newsletter

• Acted as Webmaster, maintained WordPress website, edited existing pages and created new pages including program pages, faculty & staff bio pages, university-affiliated institutes, and amenities pages.• Managed email-based lead generation programs to prospective students across all three campuses.• Revised and refined automated email outreach program via Salesforce to prospective students segmented across all three campuses and thirty programs as needed. • Enhanced an automated Salesforce-based customer journey outreach program, which was used to keep potential students moving through the process towards ultimately applying.• Wrote and edited copy for website, event descriptions, and email outreach campaigns.

• Managed lead generation, internal sales processes and prospective research for a contact center company that provided customer service and tech support to a wide variety of industries. • Directed account-level research, targeting multiple verticals with account-based marketing campaigns.• Created, launched & documented a scalable model for contact research to identify on-target prospects. • Executed transition to HubSpot; partnered with leadership and internal teams to create a fully functional CRM, sales prospecting, and pipeline management tool.• Wrote impactful copy for sales outreach campaigns which resulted in exploratory meetings.

• Oversaw lead generation, internal sales and marketing pipeline and prospect research for a contact center that provided customer service and tech support to a plethora of industries.• Worked with the C-Suite and other internal stakeholders to define a “blue chip profile” for each segment.• Managed and was responsible for all account-level targeting & research, added companies that met the “blue chip profile” to HubSpot. • Developed and documented a scalable approach to contact-level research to identify on-target prospects & their contact information. • Trained and managed a team of 7 people, 5 that oversaw contact-level research and 2 people driving automated outreach.• Drove 45% of 2021 SALs due to lead generation and nurturing efforts via automated email campaigns and LinkedIn outreach; a 94% acceptance rate of MQLs that became SALs.• Managed HubSpot platform, worked with C-Suite, and external consultants to turn it into a fully functional CRM, pipeline management & outreach tool for both sales and marketing campaigns.• Wrote impactful copy for email campaigns, LinkedIn outreach, and blog posts.

• Researched prospects, both accounts & target contacts that drove 70% of new business.• Directed lead generation and nurturing efforts via email, phone, and social media.• Developed Goodbay’s “blue chip profile” for ideal prospects to target along with internal stakeholders and external consultants.• Created, documented, and built internal sales & marketing processes, ensuring a scalable playbook.• Wrote copy for sales outreach campaigns via email and social media platforms.

• Researched prospects, both accounts & contacts, and drove lead generation.• Developed two CRMs including an internal IT resource and built an initial instance of HubSpot.

Brand / Digital Marketing Consulting and Full-Service Event Production• Marketing Consulting / Brand Management for multiple clients including: - Motor Row Brewing – worked with management & graphic / web designers to create the brewery’s initial brand, social presence and website - The Hue – handled all booking / management / marketing duties for a rock band for 6 years - Umphrey’s McGee – planned / executed preorder redemption campaign for their 2009 release• Event Production work included: - Artist relations / hospitality for many major festivals including: Lollapalooza, Bonnaroo, TBS Just for Laughs, Electric Forest, Electric Daisy Carnival - Full-scale production of events at a variety of venues around the Midwest including: The House of Blues Chicago, Founders Brewing Co., The Metro, Double Door and many more - Provided other a la carte event production services including: stage management, sound, lights, tour management, production assistant and more - Extensive corporate events experience, both in-person and digital, from planning & execution through both on-site and on-line av production

• Designed & wrote collateral including: brochures, sell sheets, email templates and PowerPoint templates• Managed email marketing outreach • Built and maintained company CRM, working closely with partners and senior management to identify system needs then worked with an expert vendor to build the system we needed• Created a reporting system to help management track business development activity• Worked with management to produce two large events

• Worked with firm partners and management to create sleek, branded proposals for new business• Executed day-to-day maintenance of the firm’s marketing database including tracking and reporting of digital marketing campaigns • Assisted management in planning and executing of the firm’s marketing and networking events

• Performed initial set up for clients in both the tour management and ticketing software products• Managed strategic partnerships with other companies including VANS Warped Tour to produce unique, co-branded initiatives• Designed and coordinated print & digital marketing, promotional, and advertising materials• Produced and executed email marketing campaigns with post-outreach analytics and list maintenance • Created product overview and support videos• Answered customer service and technical support phone calls• Performed media and prospect targeting research

• Planned strategy and executed online marketing plans for clients in the specialty foods and dental accessories industries• Utilized web and social media to organically build a community around a brand through engaging promotions designed to facilitate the consumer’s interaction with both the company and other consumers• Ran online campaigns for clients from conception through execution, data collection, and fulfillment• Handled all PR outreach on behalf of our clients including press release copywriting, media research, media outreach & follow-up• Worked with vendors to ensure that projects were completed on schedule and within budget

• Ran day-of-show stage logistics for major outdoor events around Chicago including: - Stage setup, sound/lighting setup, coordinating with the instrument rental service, coordinating with artists and tour managers, working with artists and production crew to adhere to a strict event schedule - Events included: JeffFest, Wells St Art Festival, Fountain Square Art Festival, LakeView Music Festival, Morton Arboretum Summer Concert Series, Taste of Lincoln Ave, Northalstead Market Days, Naperville’s Last Fling, Guinness Oyster Fest, and The Crush in Old Town • Worked with sponsors and vendors to ensure the stage and music were to their needs• Worked with artists and their crews in advance of the event to ensure that all logistics identified and understood to ensure a smooth and successful event, and to field any additional questions they might have

• Recruited and scheduled the volunteer core for this nationally-recognized Earth Day event at the Lincoln Park Zoo• Wrote copy and sent email correspondence to secure volunteer participation in the event. • Helped arrange day-of-event logistics to ensure the event ran smoothly • Was an “on-site runner” making sure all logistics were taken care of for artists and VIPs• On the day of the event, ensured that all bands were properly taken care of and all of their gear was properly set up.

• Assisted in all aspects of office productivity including but not limited to: - Scanning, photo editing, making CD labels, editing presentations, editing press releases placement tracking, media clips inventory, reports to clients, packaging products for shipping, preparing shipping labels, press kit creation & mailing, and technical support• Assisted with media outreach and follow-up• Secured one placement whose publication had a readership of over 50,000

• Created and distributed hundreds of press kits to national radio and print contacts promoting our clients' concerts and releases• Helped secure publicity in advance of national tours• Managed database of client touring and contact information• Sales outreach to secure new clients

• Created and distributed hundreds of press kits to national radio and print contacts promoting our clients' concerts and releases