Joel Berg Email & Phone Number

Edmonton, Ab, Ca

Brand-first CRO web design and landing pages for over 100+ DTC brands such as Corkcicle, Caraway Home, Fabletics, Loop Earplugs, Nidecker, Pedal Mafia, obé Fitness, and Casper.

Anywhere

Branding & Identity, UI/UX, Motion Graphics, Marketing Design

I worked on all aspects of the Fable brand to bring it to wider audiences in a hyper growth phase of the business. Crafted paid marketing creative that performed; lowering CAC and improving ROAS to record levels. I also created email marketing campaigns, organic social assets, and UI/UX improvements to the e-commerce store to increase conversion rate throughout the customer journey.

Edmonton, Ab

Working in a fast-paced design agency environment has allowed me to develop a wide variety of skills and insights to help me create impactful designs that drive results. In my role, I was involved in bringing brands and campaigns to life, whether it be a designing an identity system, crafting a conversion-focused landing page or animating paid marketing ads. I was also involved in the formation of a new digital marketing department, where I mentored new designers and lead design team meetings.Select clients: Lululemon, Tourism Jasper, Explore Edmonton, Marmot Basin, Brave Fox Coffee

Edmonton, Canada

As a business partner and creative director, I helped create a local fitness publication and brand from the ground up. I utilized my design expertise to develop the identity system, magazine format & layout, and digital presence for the company.