• Enhanced written materials by identifying and correcting errors, improving clarity, and ensuring adherence to brand guidelines; resulted in a 40% reduction in revision requests and a 25% increase in reader engagement.•Wrote engaging and well-researched content across technology, project management, and lifestyle industries, resulting in a 30% increase in read and watch time and a 20% boost in social media shares.

Just One Dime closed down permanently in fall of 2022 where the entire workforce was laid off. The circumstances were out of my control, and I was not made aware of the details until afterward. Seth Kniep, CEO of Just One Dime, covertly made ill-fated decisions, misusing clients' funds, and fabricating business expenses, leading to bankruptcy and a class action lawsuit. This period underscores the importance of transparency and ethical leadership, values I prioritize.I believed in the value and integrity of the content my team and I constructed. I've always aimed to provide honest insights and guidance.

In the SaaS media startup realm, I led transformative content and marketing strategies, propelling growth from $1M to $12M revenue in 2 years. I enabled the team to expand product lines from one to three, and scaled the team from 8 to 60. Absorbed nearly all responsibilities of the Vice President of Marketing following their departure. Just One Dime closed in 2022.• Holistic Marketing StrategySpearheaded a comprehensive marketing strategy, driving new marketing funnels to expand to 50 new countries and increasing the email list by more than 10 times in size.• Diverse Copywriting ImpactProduced high-impact copy for various platforms, including sales landing pages, social media, email sequences, blogs, how-to manuals, podcasts, and video scripts, resulting in an increase of an 800% in conversions by volume.• SEO Optimization and Keyword StrategyConducted detailed data analytics and keyword research to optimize content for SEO, leading to a 2,000% increase in views and engagement. Integrated strategic intent-to-buy keywords seamlessly while preserving a natural and authentic tone.• Team Leadership and Workflow EfficiencyLed and directed a team of writers, video editors, and graphic designers. Implemented team strategies, reducing miscommunication incidents by 99% and fostering a culture of collaboration and growth.Initiated new approval and content distribution workflows, streamlining project timelines and enhancing efficiency. Reduced lead times by 400%, ensuring timely delivery of quality content.• Marketing Innovations and GrowthConceptualized and executed successful marketing campaigns and paid content initiatives, driving an outstanding 235% increase in conversion rates. Strategically increased Google review count by 40x through creative approaches that resonated with customers.• Data-driven StrategiesUtilized data-driven decision-making for various platforms, tailoring content strategies to maximize impact and engagement on each platform.

Wrote literary works, including novels, short stories, and novellas, honing a strong command of the written word and storytelling techniques.Industry Recognized• Received accolades for a novella in the Writers of the Future awards, earning an Honorable Mention and recognition from esteemed judges in the industry.

Grew Coffee House Writers Group 501(c)3, a community-driven literary organization, by spearheading the incorporation of new media and modern strategies.• Fostered Fictional CreativityNurtured a vibrant community of writers, focusing on critiquing and refining fictional narratives that thrived within a dynamic and collaborative environment.• Literary EngagementSpearheaded the growth of the writer's critique group, catalyzing an impressive 900% surge in chapter membership and a 1900% rise in attendance within six months.• Narrative Brand EnhancementLed comprehensive brand enhancement initiatives, curating the group's Constitution and Articles of Incorporation, solidifying the mission, objectives, and guidelines.• Engaging Literary Events Orchestrated captivating open events at an indie bookstore, enriching the local writing landscape and bringing the group's presence to prominence.

Lead coordinator adept at seamlessly integrating B2B technology solutions, conducting comprehensive training sessions, and meticulously managing workflows for optimal process enhancement.Training and Leadership• Imparted proficiency-based training to a substantial cohort of over 200 employees, effectively nurturing their skill sets and driving ongoing professional development.Content Management and CMS • Exhibited expertise in content management, playing a pivotal role in facilitating the assimilation of cutting-edge technology to optimize operational efficiency and elevate technical adaptability.

Generated copy with attention-grabbing headlines and insightful perspectives, ranking for top subjects on Google Search and among articles on popular culture websites for gaming and film.

Developed and executed a comprehensive social media strategy for AAH Inc. across multiple platforms, including Facebook and Google, resulting in a 300% increase in revenue over 12 months.

Communicated scientific findings to both technical and non-technical audiences through written reports, presentations, and publications.