Joel Barker is a Founder and Creative Director at Lion's Way. He possess expertise in copywriting, content marketing, writing, content strategy, content management and 22 more skills. Colleagues describe him as "Joel was an outstanding board member for Ethos Music Center, a nonprofit I started in 1998. Joel served on Ethos' board for a number of years and was always a great source of advice for anything computer related, business management, copywriting, and educational programming. We appreciated all of Joel's help tremendously over the years." and "I hired Joel and his business partner Philip Morgan (Word Lions) to produce training material for a complex software project I was developing. He grasped technical concepts he was previously unfamiliar with in an incredibly short time, and became so knowledgeable that I was even able to leverage him later in the project to do preliminary training for a new programmer we brought onto the project. The work he produced was always top-notch and served its purpose perfectly - it was clear, concise, and targeted. I was often surprised to see the results, since they not only captured what we were looking for, but always went further and added structure and clarity in ways I hadn't envisioned. Rather than simply producing output "at the end" of the process, his involvement enhanced the product itself. Working with Joel is a great experience, and I look forward to more of it in the future!"