Joel Cai, Phd Email & Phone Number

Johor, Malaysia

Country Garden is the world's largest real estate company and the project Forest City is located in Iskandar Malaysia, adjacent to Singapore. It is also the world's largest project with 100bn USD investment. The size of the project will be 30 sqkm, which is composed of four man-made islands (20 sqkm), three international standard golf courses (8 sqkm) and one Industrial Building System (IBS) factory (2 sqkm). My responsibilities include:Proactively structuring Forest City's… Show more Country Garden is the world's largest real estate company and the project Forest City is located in Iskandar Malaysia, adjacent to Singapore. It is also the world's largest project with 100bn USD investment. The size of the project will be 30 sqkm, which is composed of four man-made islands (20 sqkm), three international standard golf courses (8 sqkm) and one Industrial Building System (IBS) factory (2 sqkm). My responsibilities include:Proactively structuring Forest City's overseas sales and marketing strategies; Carefully selecting agents and business partners in Southeast Asian countries;Managing sales team to maintain good relationships with existing agents and provide needed support. Show less

London

As the UK Chief Representative, I help Sichuan government to build collaborative relationships with UK top universities, world-class companies and UK government. Our main objectives are to set up a technology transfer platform, incubators, accelerators, and a entrepreneur society.

Loughborough

I am a doctoral researcher at School of Business and Economics of Loughborough University. My research interests are strategic management, coopetition, competition, cooperation, organisational learning, and game theory. Within the four years of my PhD, I have developed strong market research skills and analytical abilities using both qualitative and quantitative methods.

Loughborough

I have helped organise our school’s open day events and given four presentations to prospective students, illustrating our strengths and my experience at Loughborough. I have helped to design and starred in our school’s marketing campaign video. I also helped with our school’s telephone campaign in which I called about 1,000 Chinese students, encouraging them to choose us and clarifying questions they have.

Chongqing City, China

As a campus ambassador for the Shangda Computer Agency, I established a platform for the students who required computer technology in partnership with the computer agency to develop the university market. We provided computer hardware training courses, helped the agent to sponsor commercial activities, and developed a group buying discount and guidance to students. Over 1,000 students joined our various activities and helped over 100 students acquire their computers from Shangda Computer Agency.

Chongqing City, China

Yuan Cheng Logistics is a transportation company for large medium sized corporations. As university ambassador, I developed a graduate luggage delivery business, which developed the awareness of this brand among students compared to China Post, ZJS and other express delivery companies. I managed a student team which designed and distributed leaflets and posters to raise the awareness of the brand and the premium service. I negotiated directly with the university to rent five locations across… Show more Yuan Cheng Logistics is a transportation company for large medium sized corporations. As university ambassador, I developed a graduate luggage delivery business, which developed the awareness of this brand among students compared to China Post, ZJS and other express delivery companies. I managed a student team which designed and distributed leaflets and posters to raise the awareness of the brand and the premium service. I negotiated directly with the university to rent five locations across campus to develop the business. Developing the business was challenging at first, but by creatively and constantly providing good service, door-to-door collection services and free insurance, we made a sales revenue as much as ¥20,000. Skills - launch a new service, promote the product and a range of communication strategies, negotiation skills, leadership, and the management of pressure situations. Show less

Doctor Of Philosophy (Phd), International Marketing

Research interest: strategic management, cooperation, competition, coopetition, innovation, marketing, international business, export.

Master, Marketing And Management, Distinction

A broad Marketing and Management masters degree coving every aspect of the business marketing function, including: Marketing Management.

Bachelor, Automation, First Class

Activities and Societies: Chairman of Student Union of the School of Computer and Information Science Chairman of Social Communication.