Joel Castillo work email
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Senior Marketing, Business & Organizational Leader specializing in brand development, celebrity partnerships, and omnichannel strategy. Proven success driving brand growth, skilled in leveraging data-driven insights to create consumer-centric campaigns, with expertise in targeting multicultural consumers. Experienced in leading cross-functional teams and managing complex projects. A self-starter and visual storyteller who excels at executing impactful, insight-driven consumer programming.My areas of expertise include:Business Management- Business Strategy - Brand Incubation - P&L Management- Investor Management- EntrepreneurshipMarketing- Global & U.S. Brand Management - Talent/Celebrity Management - 360˚ Campaign & Content Development- Social Media & Influencer Strategy - Media Strategy, Planning & Buying- PR & Consumer Communication- Retail MerchandisingLeadership & Team- Team Leadership - Team Coaching & Development- Leadership in Diversity
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Senior Brand Director, Flecha Azul Tequila & Aspen VodkaWes Brands Jan 2024 - Aug 2024Dallas, Tx, UsLed brand development including brand strategy & planning, innovation, communication/paid media, PR/influencer engagement, experiential and national programming for celebrity-backed (Mark Wahlberg, Gal Gadot) new-to-the-world spirit brands. -
Brand Director, Flecha Azul Tequila & InnovationWes Brands Jun 2023 - Jan 2024Dallas, Tx, Us
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Senior Brand Manager, Hennessy V.S.O.PMoët Hennessy Jun 2022 - Jan 2023Paris, Île-De-France, FrResponsible for the development of Hennessy V.S.O.P, Moet Hennessy's 5th largest brand by volume, marketing strategy and execution of its marketing programming and activations in the U.S maximizing brand equity, building consumer saliency, and driving brand value. -
Brand Manager, Hennessy Vsop & BlackMoët Hennessy Oct 2020 - Jun 2022Paris, Île-De-France, FrResponsible for the execution of Hennessy V.S.O.P and Hennessy Black marketing strategy and its marketing programming and activations in the U.S maximizing brand equity, building consumer saliency, and driving brand value.
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Brand Manager, Malibu Rum, Kahlúa Coffee Liqueur, Smithworks VodkaPernod Ricard Mar 2018 - Oct 2019Paris, Ile-De-France, FrResponsible for developing and translating brand positioning and communications strategy into culturally relevant consumer-centric campaigns, experiences & conversations for Malibu Rum, Pernod’s 3rd largest US brand by volume (>2.2 million 9L case / ~$180m NS), Kahlúa (>800kcs / ~$100m NS), and Smithworks Vodka (>45kcs, ~$3m NS) maximizing brand equity building consumer saliency.----Keywords: Brand Management, Product innovation, Campaign Management, Digital Marketing, Social Media Marketing, E-commerce, Data-Driven Marketing, Influencer Marketing, Social Media Advertising, Paid Media Advertising, Paid Social Media, CRM Strategy & segmentation, Customer Acquisition, In-Store Activation, SEO/SEM -
Digital StrategistHunter Jul 2016 - Mar 2018New York, Ny, UsLeveraged insights to inform digital, social, content and influencer strategies for retail, consumer goods, spirits and fashion brands.----Keywords: communication strategy, social media marketing, digital marketing, digital campaigns, Influencer Marketing, Consumer Engagement, Public Relations -
Digital Marketing ConsultantFreelancer May 2015 - Jul 2016Developed digital, social and content strategic plans for large clients, spanning a range of industries (e.g. CPG, publishing, retail.)----Keywords: digital marketing, social media marketing, content strategy
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Founder And Content CuratorWhat Do I Wear & What Do Men Wear 2011 - 2016Built one of the most popular Tumblr blogs (1M+ followers) and credited for the creation of various viral content shared by celebs, brands and publications.----Keywords: content creation, media publisher
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Corporate Marketing And Communication InternApco Worldwide May 2014 - Sep 2014Washington, Dc, Us -
Brand AmbassadorMosaic Sales Solutions Aug 2013 - Aug 2014Chicago, Illinois, Us -
Project ManagerMaggy Francois, Llc Sep 2011 - Nov 2013
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ProductionaThe Cw/ Dc50 Tv (Tribune) Jul 2012 - Jan 2013Us
Joel Castillo Skills
Joel Castillo Education Details
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University Of MarylandMarketing
Frequently Asked Questions about Joel Castillo
What is Joel Castillo's role at the current company?
Joel Castillo's current role is Brand & Marketing Strategist.
What is Joel Castillo's email address?
Joel Castillo's email address is jo****@****ard.com
What is Joel Castillo's direct phone number?
Joel Castillo's direct phone number is +124089*****
What schools did Joel Castillo attend?
Joel Castillo attended University Of Maryland.
What are some of Joel Castillo's interests?
Joel Castillo has interest in Networking, Etiquette, Business, Communications.
What skills is Joel Castillo known for?
Joel Castillo has skills like Social Media, Event Planning, Event Management, Public Relations, Social Media Marketing, Facebook, Public Speaking, Microsoft Office, Advertising, Microsoft Word, Blogging, Marketing.
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