Brand Manager, Malibu Rum, Kahlúa Coffee Liqueur, Smithworks Vodka
Paris, Ile-De-France, Fr
Responsible for developing and translating brand positioning and communications strategy into culturally relevant consumer-centric campaigns, experiences & conversations for Malibu Rum, Pernod’s 3rd largest US brand by volume (>2.2 million 9L case / ~$180m NS), Kahlúa (>800kcs / ~$100m NS), and Smithworks Vodka (>45kcs, ~$3m NS) maximizing brand equity building consumer saliency.----Keywords: Brand Management, Product innovation, Campaign Management, Digital Marketing, Social Media Marketing, E-commerce, Data-Driven Marketing, Influencer Marketing, Social Media Advertising, Paid Media Advertising, Paid Social Media, CRM Strategy & segmentation, Customer Acquisition, In-Store Activation, SEO/SEM