Responsible for the strategic market and sales business planning as well as managing the outside and inside sales team and territory development. Implement efficient pricing sales model for accurate quoting.Develop and coordinate all technology partnerships to offer complete and solid service package solution to end users.Responsible for service delivery to partners and customers and oversees key customer retention.Review company performance against metrics and implement continuous improvement methodology.

Restructured the company sales force and its territories and created new domestic and foreign positions as well as an inside support team. Trained personnel on sales and marketing techniques. Managed a domestic and international sales manufacturer representative network and established new commercial channels such as electrical distributors, system integrators and OEM. and key accounts. Appointed new manufacturers representatives in North and Latin American, Europe and Asia-Pacific regions.

Implementation of the exclusive channel distribution model in Mexico by the selection of the geographical areas with the highest business potential and the companies either local or foreign that will be establish on those territories. Closely follow up distribution business growth with annual business plans and quarterly reviews. Lead a special team of 5 sales engineers nationwide, which manage the distributors sales force and enforce technical as well as sales training. Established metrics to measure distributors and company channel sales force performance. Participated in the analysis of the model implementation in other Latin American countries and its logistics. Participated in the country Annual Operation Plan as well as in the bench marking process of market access in the Latin American region.

Form part of the outside sales team of automation equipment; function as technical advisor for large corporations, distributors, engineering firms and system integrators who have need for equipment and installment improvement; Prepared seminars on electrical, electromechanical and control equipment as well as software for several major accounts.

Trained for a period of six months at the Rockwell Automation headquarters. The training included engineering and technical, commercial and sales courses. Participated in five control schools for distributors from around the world, which were given in English or Spanish.

Implemented an SPC program for the wave-solder process as well as an ISO 1000 program which required the recording in detail, in Spanish, of all processes used in the plant, accompanied by flow diagrams, for instruction and auditing purposes. Crated an MRB crib for material review, as well as a Traveler instruction system for all re-work and repair material. Organized and taught training courses on SPC, electronic-component values and soldering and material re-work and repair per company specifications. Translated all training textbooks into Spanish. Functioned as liaison between the branch plant in Tecate, Mexico and the main plant in Fullerton, CA

Implemented an SPC program for the Electronics Lab and Metal Shop for various processes. Created a defect detection method, using paratto charts. Member of the Material Review Board. Functioned as the Quality Control supervisor and liaison between the main plant in San Diego, CA and manufacturing plants in Tijuana Mexico.Translated instructions and documents to Spanish and taught Mexican personnel how to use them. Attended TQM and SPC courses on electronic components soldering per government standards.