Owner
CurrentSpecialising in …• brand strategy• ad development and communication strategy • new product and service development• decision flow and processesSectors: finance, FMCG, retail, food and drink, lifestyle and leisure, clothing, health and wellbeing, personal care, technology, telecoms, and alcoholTarget markets: From kids and youth, through to adults, families, over 50s, business audiences as well as tough/ unusual target audiencesUnderstanding consumersAlways with a beady eye on the objectives and commercial constraints, I work to understand the many layers and facets of the consumers marketing professionals wish to target. Meeting business challenges …Developing solutions to your marketing challenges is a process that starts the moment I start talking to you. It means looking at the issues in new and different ways, asking the right questions and listening hard to both clients and consumers to maximise the benefits to both. My goal is to crystalize insight that breaks down barriers and moves brands forward.When the brief requires it, I draw on a wider team of director level experts that I know and trust.Reporting with impact ….This means distilling a clear and commercial way forward, bringing insight vividly to life with reporting techniques tailored to the business needsContact me on Linkedin or joel@elevatormr.com