Specialising in …• brand strategy• ad development and communication strategy • new product and service development• decision flow and processesSectors: finance, FMCG, retail, food and drink, lifestyle and leisure, clothing, health and wellbeing, personal care, technology, telecoms, and alcoholTarget markets: From kids and youth, through to adults, families, over 50s, business audiences as well as tough/ unusual target audiencesUnderstanding consumersAlways with a beady eye on the objectives and commercial constraints, I work to understand the many layers and facets of the consumers marketing professionals wish to target. Meeting business challenges …Developing solutions to your marketing challenges is a process that starts the moment I start talking to you. It means looking at the issues in new and different ways, asking the right questions and listening hard to both clients and consumers to maximise the benefits to both. My goal is to crystalize insight that breaks down barriers and moves brands forward.When the brief requires it, I draw on a wider team of director level experts that I know and trust.Reporting with impact ….This means distilling a clear and commercial way forward, bringing insight vividly to life with reporting techniques tailored to the business needsContact me on Linkedin or joel@elevatormr.com

I run Elevator. That means that I head up each project that Elevator undertakes. It means being totally 'hands on' for each account, and issue that comes up. Working in this way ensures that every project is treated with the greatest care and attention, seeing and taking every opportunity to gain and deliver the greatest insight. It also ensures that the research delivers what it needs to, and in the right way to help each client achieve their goals

Member of the senior management team responsible for agency strategy and decision-makingDriving thought leadership agenda through self funded seminar programs and presentationsGenerating new business through seminars, proposals, pitches, credential presentations, roster processesManaging existing long term clientsProject leader on dedicated qualitative and integrated projectsManaging and mentoring executives