Joel Crampton Email & Phone Number

Kansas City, Mo, Us

Overland Park, Kansas, Us

• Orchestrated a full-scale marketing transformation that strategically redefined growth, contributing 25% of new business through targeted ABM acquisition frameworks focused on high-value accounts.• Propelled exponential lead growth through omnichannel campaigns, generating a 200%+ surge in lead volume and delivering $15M in incremental revenue, cementing the brand’s competitive edge.• Built a high-performance, cohesive marketing team renowned for collaboration and synergy, producing precision-driven campaigns aligned with sales for maximum impact.• Pioneered a robust corporate website overhaul, incorporating advanced SEO and tailored user experiences that resulted in an 85% uplift in organic traffic from top-tier prospects.• Maximized customer lifetime value by $12M, crafting tailored customer journeys in Salesforce Marketing Cloud and enhancing brand loyalty and retention.• Engineered a data-centric feedback loop with Qualtrics and Trustpilot, empowering product evolution through real-time customer insights and satisfaction metrics.• Developed cutting-edge KPI dashboards that offered actionable insights, bolstering campaign ROI and enabling executives to make data-driven decisions confidently.• Directed partner marketing and channel strategies that ignited sustainable growth, strategically aligning marketing with long-term organizational objectives.

Mission, Kansas, Us

• Spearheaded brand-building initiatives and client outreach campaigns, securing an additional $250M in AUM by engaging and converting high-potential investors.• Elevated engagement metrics through ABM email strategies, achieving a 500% increase in click-through rates and a 300% rise in open rates.• Launched an integrated corporate website with CRM and marketing automation capabilities, spiking organic search traffic by 150%.• Established a strategic PR alliance that earned 100+ media mentions in prestigious outlets such as The Wall Street Journal, Forbes, and Barron’s, amplifying brand visibility across target markets.• Led innovative, multi-touch email campaigns reaching 15,000 independent agents and registered investment advisors (RIAs), boosting fund visibility and generating significant traction.• Excelled in partner marketing, expanding brand reach and building external alliances to further audience engagement and enhance market positioning.

Leawood, Ks, Us

• Conceptualized and launched breakthrough product marketing solutions, driving 20% sales growth and delivering $3M in top-line revenue by focusing on high-value ABM client acquisition.• Directed a game-changing eCommerce platform overhaul with optimized landing pages that increased conversion rates and transformed customer engagement.• Generated an impressive $2M in new revenue through meticulously designed, high-impact ABM email campaigns that resonated with premium client segments.• Executed a seamless branding transition during a complex merger, building a cohesive brand identity with new logos, brand guidelines, and collateral that enhanced customer trust and continuity.• Launched 7 mobile applications across iOS and Android, elevating user engagement, enhancing the customer experience, and unlocking new revenue streams.• Drove the adoption of automated HubSpot campaigns integrated with Salesforce, achieving streamlined marketing efforts and superior lead scoring.• Elevated customer insights with advanced feedback loops and CSAT scoring, refining the marketing strategy to boost customer satisfaction and decision-making precision.

Grandview, Missouri, Us

• Mastered high-budget Google AdWords campaigns, achieving a 2.5X ROI through sophisticated targeting, driving optimized results and elevating brand reach.• Revamped underperforming websites for 5 corporate divisions, significantly enhancing user experience, SEO performance, and overall engagement.• Engineered the launch of a pioneering global brand targeting Fortune 500 clients, fast-tracking revenue growth and solidifying market leadership.• Introduced a streamlined CRM system to improve prospect tracking, elevate conversion rates, and enhance predictive analytics for strategic planning.• Spearheaded marketing strategies across four major divisions, successfully implementing annual plans that catalyzed revenue growth.• Launched a comprehensive company intranet, significantly improving internal communication, collaboration, and engagement across the organization.

Dallas, Tx, Us

Designed marketing materials (property brochures, offering memorandums, RFPs, and websites). Created and produced email and direct marketing campaigns for properties. Obtained real estate market data for RFPs, offering memorandums, and related materials. Managed all phases of the listing process including preparing the RFP, coordinating the due diligence process, and preparing offering materials. Conducted financial underwriting by preparing lease abstracts and rent rolls as well as conducting financial cash flow analysis. Sourced local and national databases for comparable property information. Accompanied sales associates to client meetings and conducted property tours. Responded to pricing and more complex inquiries from clients and provided information as needed. Coordinated office-sponsored Adopt-a-Highway program. Licensed real estate agent.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Marketing

International Business