Joel Cranford

Joel Cranford Email and Phone Number

Sr. Product Owner, Sr. Product Designer, UX Researcher with 15+ Years Experience in Agile/Scrum Business Analysis, Quantitative and Qualitative User Research, Prototyping, Agile, SaaS / Enterprise/ Mobile UX @ Genesco
Joel Cranford's Location
Nashville Metropolitan Area, United States, United States
Joel Cranford's Contact Details

Joel Cranford work email

Joel Cranford personal email

n/a
About Joel Cranford

Versatile and cross-trained user experience and usability analysis professional with extensive experience in writing and graphic design, web development and instruction. Proficient system thinker and certified usability analyst. Seasoned in customer collaboration, interaction and training through focus groups, usability studies, interviews, surveys, and other activities. Collaborator with executives, product owners, project managers, stake holders and developers, sales and marketing, and client services. Specialties: Certified Usability Analyst, Sr. User Experience (UX) Analyst, Usability Research, User Interface Design, Product Design, Product Management, UI Design, Workflow Analysis, Presenter, Servant Leadership.

Joel Cranford's Current Company Details
Genesco

Genesco

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Sr. Product Owner, Sr. Product Designer, UX Researcher with 15+ Years Experience in Agile/Scrum Business Analysis, Quantitative and Qualitative User Research, Prototyping, Agile, SaaS / Enterprise/ Mobile UX
Joel Cranford Work Experience Details
  • Genesco
    Product Owner
    Genesco Mar 2024 - Present
    Nashville, Tennessee, Us
  • Built
    Sr. Delivery Lead
    Built Jan 2024 - Mar 2024
    Raleigh, North Carolina, Us
    Product Design, User Research.
  • Healthstream
    Sr. Product Owner; Usability Analyst, Dev Team Lead
    Healthstream Jan 2019 - Aug 2023
    Nashville, Tn, Us
    Led a distributed project team (5 devs, 3 QAs) in shipping dozens of features on our company’s flagship product, a SaaS learning management system, the HealthStream Learning Center (HLC).* Saved ~35,000 learning admins over 90 min/month of time and effort with a new Course Finder feature; featured Case Study in my portfolio.* Researched and designed highly-demanded search UX redesign with cleaner format, filters and sorting, and more metadata; featured Case Study in my portfolio. * Reduced complexity, training, customer cases and troubleshooting by researching, prototyping and usability testing a redesign three complex Learning Assignment workflows; featured in my portfolio’s Gallery section.
  • Healthstream
    Sr. User Experience Analyst / Usability Engineer
    Healthstream Apr 2011 - Jan 2019
    Nashville, Tn, Us
    Co-led major initiative to completely redesign the HLC’s learner UX, including mobile responsiveness.* Bolstered company credibility with customers through user research and interviews.* Co-authored an in-house UX Certification, mentoring and certifying 16 product design colleagues.* Saved the company thousands of dollars and hours into prioritized projects, showing through user research that they didn’t offer value or solve a meaningful problem for customers. * Co-authored corporate User Centered Design principles, including checklists for best practices to streamline adoption and application.
  • Healthstream
    Sr. Business Analyst
    Healthstream May 2004 - Apr 2011
    Nashville, Tn, Us
    Researched and managed requirements for multiple critical software project initiatives.* Served as the lead business analyst on a complete refactoring and redesign of the flagship learning management system product (LMS), providing requirements to 12 developers, 2 DBAs and multiple QA colleagues.* Collaborated with strategic account customer stakeholders on the LMS redesign to make it more user-centric, largely through interviews, feedback sessions, and milestone meetings. * Implemented lean requirements in a pre-scrum dev shop for four dev teams.
  • Eastern Maine Medical Center
    Director Of E-Learning And Media Services
    Eastern Maine Medical Center Jan 2002 - May 2004
    Bangor, Me, Us
    Implemented and managed eLearning system (HealthStream HLC).Managed development of online courseware.Managed education intranet serving over 2,800 employees.Developed interactive online scheduling system using ColdFusion.Developed secure, dynamic student transcript system accessible to employees.Trained administrators (120+) in the use of HLC administration.Supervised and supported media technicians responsible for daily media demands throughout several campus locations.
  • Proquest Information And Learning
    Corporate Webmaster
    Proquest Information And Learning Jan 2001 - Dec 2001
    Ann Arbor, Mi, Us
    Collaborated with marketing team for regular corporate web updatesCo-implemented Team Site content management systemContributed graphics and copy for web initiatives
  • Bangor Hydro
    Corporate Webmaster
    Bangor Hydro Feb 1999 - Jan 2001
    Bangor, Maine, Us
    Created company's first professional, resource-intensive websiteManaged web content with collaborative marketing teamDeveloped inital corporate intranet
  • Sterling Information Systems
    Marketing Manager, Sr. Designer
    Sterling Information Systems 1998 - 1999
    Sr. web designer and marketing manager for a start-up ISP and web development company. Secured strategic accounts in the Bangor region during the company's first year of operation. Built a team of web developers and sustained the web design business.
  • Website Services Int'L
    Web Developer
    Website Services Int'L 1997 - 1998
    Website developer, marketing materials developer, copy writer, advertising designer, team collaborator, graphic designer.
  • Kentek Corporation
    Inside Sales - Laser Safety Products
    Kentek Corporation Jul 1994 - Jul 1996
    Boscawen, Nh, Us
    Inside sales of laser safety productsDeveloped marketing materials and first product catalogConducted on-site customer visits and consultations
  • Chuck Hicks Graphic Design And Public Relations
    Associate Writer/Designer
    Chuck Hicks Graphic Design And Public Relations 1991 - 1992
    Internship that grew into a full-time position: Copy writing, advertising design, graphic design, customer collaboration and service, sales, and most importantly learning at the feet of an established professional entrepreneur.

Joel Cranford Skills

Usability Testing Web Development Leadership User Experience Usability Dreamweaver Scrum E Learning Software Development Web Design Healthcare Information Technology Graphic Design Crm Requirements Analysis Writing Css Copywriting Agile Usability Analysis Usability Engineering Healthcare Information Technology Ui Prototyping Information Architecture User Research Mobile Interaction Design User Story Writing Html5 Axure Photoshop Video Production Mingle Html 5 User Centered Design Rapid Prototyping Web Typography Creative Problem Solving

Joel Cranford Education Details

  • Human Factors Int'L
    Human Factors Int'L
    Certified Usability Analyst
  • Harding University
    Harding University
    Public Relations
  • Scrum Alliance
    Scrum Alliance
    Scrum Master Certification

Frequently Asked Questions about Joel Cranford

What company does Joel Cranford work for?

Joel Cranford works for Genesco

What is Joel Cranford's role at the current company?

Joel Cranford's current role is Sr. Product Owner, Sr. Product Designer, UX Researcher with 15+ Years Experience in Agile/Scrum Business Analysis, Quantitative and Qualitative User Research, Prototyping, Agile, SaaS / Enterprise/ Mobile UX.

What is Joel Cranford's email address?

Joel Cranford's email address is jo****@****eam.com

What is Joel Cranford's direct phone number?

Joel Cranford's direct phone number is (615) 301*****

What schools did Joel Cranford attend?

Joel Cranford attended Human Factors Int'l, Harding University, Scrum Alliance.

What are some of Joel Cranford's interests?

Joel Cranford has interest in It Innovation Workgroup 2014, Excellence In Action Team, 2010 2012, Events Team, Connectivity Team, 2014, Lunch And Learn Team, Connectivity Team 2010 2012, 2012 2013, It Innovation Workgroup.

What skills is Joel Cranford known for?

Joel Cranford has skills like Usability Testing, Web Development, Leadership, User Experience, Usability, Dreamweaver, Scrum, E Learning, Software Development, Web Design, Healthcare Information Technology, Graphic Design.

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