Graphic Design & Creative ServicesProduced graphic designs and provided creative services for a variety of organization including Fortune 100 company, Professional and Collegiate Sports Teams, Professional Training Centers, Small Businesses and Non-Profits. Projects includes comprehensive branding systems, marketing materials, apparel graphic design, including college and professional sports leagues.• Currently design and manage multiple lines of Print On-Demand apparel focused product on multiple websites, including Amazon.com, Redbubble, TeeRepublic, Spreadshirt and more. Develop seasonal/trend strategies through market analysis as well as trademark research to optimize product lines and maximize sales. Focus on building evergreen product lines by analyzing the market niches and high selling designs.• Provided Photography and Image Editing services for Nike Footwear and Nike Team Sports, as well as Production Art for 2012 NFL Season Uniforms involving knowledge and understanding of pattern making and garment construction as well as printing and large format sublimation processes.• Authored comprehensive Service Agreements and Contracts providing for mutually beneficial working relationships between myself and my clients.• Designed comprehensive brand/identity systems including logos, marketing materials, apparel graphics, etc...• Provided Digital Art and Production Art Services to clients on a freelance basis.• Created apparel product imagery for Nikeʼs Team product catalog. Process included styling and photography, advanced image editing, colorway creation, asset management and delivery.• Produced detailed production schematics for Nikeʼs College and Pro Team Sport categories.

Data Analysis—querying, analyzing, and modeling data to gain insights—and creating visualizations that illustrate metrics, to help make informed business decisions. Improve reports, streamline processes, and monitor projections, contributing to the analysis group.

Recruited to lead a team of Jewelry Production Specialists in Reclamation, implement process improvements, and reduce inventory.• Established Permanent Fixture locations for Vendor Salvage Merchandise creating a functional system that was aligned with how the vault was organized. Also, created a database for incoming Trade-In merchandise that allowed the team to easily locate items based on desired criteria related to the item’s original item number.• Established simplified criteria for incoming merchandise to quickly determine how it was to be processed to maximize a $5M Write-Off. The 9-week project reduced the “waiting to process” backlog from 14 months to less than 90 days.• Automated the process of sending email requests to vendors for Return Authorization Numbers for Salvage Returns. Compiled data from multiple sources into an automated workflow that populates vendor specific information into a standardized email template and sends all the emails when triggered. This saved roughly 40 hours per month and increased accuracy as well as response rate.

Managed the day-to-day operations and organizational well-being of the company. Designed, developed and delivered a comprehensive curriculum for the various professional development courses offered through the company. Collaborated with the CEO to develop budget and financial plans as well as ensure the training center was in compliance with ICF Guidelines for Coach Certification Training. • Produced organizational documents, forms, course curriculum, PowerPoint presentations, and other instructional materials, as well as goal setting and time management tools from concept through design and layout to a brand consistent finished product.• Implemented curriculum improvements using graphic solutions to make the complex and ambiguous simple and clear using diagrams and illustrations to visually represent and explain course content improving student engagement and understanding.• Developed course calendar for multiple, overlapping training programs preventing scheduling conflicts with instructors and facilities, as well as national holidays. Established key dates and automated course content distribution to students ensuring consistent delivery of coursework and training modules.Responsibilities included:Implementing business proceduresResearching new technologies and alternative methods of efficiencyHandling enrollment of students and on-boarding of coaching clientsSupervising student progress and assessing performanceRelating to students, clients and vendorsNegotiating contractsImproving goods and servicesBilling, Collections and Preparing financial dataPromoting and marketing in the form of Newsletters, Blogs, and Social Media PostsManage corporate website development with website designers and content writersManage CRM Database for prospective clients and students.Developing and improving program curriculum and materials

Merchandising and Customer Service• Greet & assist customers in finding products and delivers outstanding customer service • Demonstrate WORTH behaviors consistently.• Assist with the checkout process as needed; follows the designated process to ensure speedy checkout. • Observe customer and product traffic across assigned areas and assists with positioning Sales Associates to positively impact the customer experience.• Utilize product knowledge to promote cross-selling and Increase purchases through add-on sales, FIND MORE, Gift Cards, etc., across the Selling team Sales • Execute sales events and company sales-building programs • Support omnichannel initiatives through execution of stores processes (FIND MORE, Buy Online Pick Up in Store, EF, jcp.com, etc.) • Assist with remerchandising efforts due to merchandise sell through in order to consistently maintain proper merchandising standards• Drive sales floor, fitting room, and checkout area core maintenance standards by providing direction to Sales Associates on opportunities and priorities• Walk the floor & stock rooms and partners with Task team to identify replenishment opportunities in order to positively impact store sales• Share knowledge of Customer Service and Selling skills and/or trains associates on WORTH Behaviors to enhance team performance and maintain strong Customer Service standards at all times• Establish knowledge base of specialty businesses by becoming cross-trained in Fine Jewelry, Window, Furniture and Appliances in order to assist in providing outstanding customer service during peak selling periods• Responsible for Start of Day and End of Day procedures involved with opening and closing the store

Created dynamic digital product imagery for multiple product categories including Apparel, Footwear, Eyewear and Equipment using Photoshop and Illustrator as digital authoring tools in the creation of product imagery. Digitally created ‘true-to-life” volumetric and lighting effects that match photographic elements for realism and accuracy.

Led a team of Image Editors in a fast paced, results driven environment. Worked closely across multiple categories and product engines using data, material and graphic information to create dynamic images. Functioned as an individual contributor to the team as well as the manager. Functional Roles included Producer, Photographer and well as Image Editor and Manager.• Spearheaded the installation of an in-house Photo Studio. • Provided functional, technical and operational leadership for Full-Time and Freelance employees• Partnered with Product Line Managers and Product Developers to obtain product samples for photography.• Developed standardized procedures and automations that ensured consistency across a variety of product types and contributors• Developed training materials that support new hires and outside vendors• Key focus on process evolution, innovation in post-production and new technology R&D• Adhered to creative and deliverable guidelines that accurately represent the Nike brand• Ability to engage with external agencies, vendors and all levels of internal management and stakeholders• Strong industry knowledge of new and emerging technologies• Identified and provided creative solutions to challenging opportunities including automation.

Created this role for Nike Team Sports as the result of stretch a assignment to create photographic product images in place of line art illustrations. Created dynamic digital product imagery for multiple apparel categories using data, product, material, color and graphic information in a high volume and fast-paced production environment.• Used Photoshop and Illustrator as digital authoring tools in the creation of product imagery• Digitally created ‘true-to-life” volumetric and lighting effects that match photographic elements for realism and accuracy• Converted 2D vector art files into photo real image assets that match photographic elements for realism and accuracy• Maintained workflow systems• Maintained the highest level of quality control for consistency, accuracy, and completeness against brand standards•Developed, maintained and updated standardized processes, training and tutorials in support of post-production process evolution.• Worked both independently and with a team in identifying priorities and delegating workload

• Worked closely with Graphic Designers in Nike Team Sports to prepare graphic assets for production. • Created and maintained 100% accurate schematics and pr’s• Was a trusted resource within the team on t-shirt and uniform applications as well as technical expertise in Adobe Illustrator and Adobe Photoshop.• Facilitated the seasonal color process and assisted with presentation/meeting tools as needed• Maintained collaborative working relationships and was a positive influence• Demonstrated Effective Communication: Actively listening and seeking information, responding in a timely fashion to email and voicemail.• Went out of your way to connect, communicate, and interact with matrix partners in Design, Prod Management and Development.•Facilitated ongoing communication with our external functions Production, Legal, etc. as appropriate to your position.

• Used advanced graphic separation skills to create complex graphic separations for the screen-print process across multiple categories.• Collaborated with the Print Project Manager, Product Developers and Graphic Design to work within a seasonal timeline that focused on separations for innovative screen-print applications.• Combined existing methods and modifications of those methods to create files for unique printed effects, to be produced in a production environment.• Reviewed graphic files prior to being sent to the field in support of the direct development process.• Provided the necessary documentation for the separated graphic designs to printers.• Achieved creative effects by having sensitivity and feeling for what the designer intended.• Contributed ideas and expertise on press to establish the look of the screen-printed design and achieve new and challenging graphics through the application of advanced graphic separation techniques.• Was a key liaison between graphic design, product development and external partners serving as a point of contact for advanced separation projects.

Worked as a freelancer, prior to getting hired full-time in July 1991.• Used advanced graphic separation skills to create complex graphic separations for the screen-print process across multiple categories.• Collaborated with the Print Project Manager, Product Developers and Graphic Design to work within a seasonal timeline that focused on separations for innovative screen-print applications.• Combined existing methods and modifications of those methods to create files for unique printed effects, to be produced in a production environment.• Reviewed graphic files prior to being sent to the field in support of the direct development process.• Provided the necessary documentation for the separated graphic designs to printers.• Achieved creative effects by having sensitivity and feeling for what the designer intended.• Contributed ideas and expertise on press to establish the look of the screen-printed design and achieve new and challenging graphics through the application of advanced graphic separation techniques.• Was a key liaison between graphic design, product development and external partners serving as a point of contact for advanced separation projects.

I performed manual paste-up and layout of grocery store weekly ads that were mailed out in ThisWeek magazine.