- Managed a team of 40 volunteers on site by providing effective feedback, coaching, and training, resulting in a strong team dynamic and a volunteer site that was rated amongst the highest in the region- Developed strong cross-functional relationships with school staff, teachers, and program staff to create schedules and meet deadlines, providing a seamless program experience for all stakeholders- Maintained Salesforce database of student results, conducted data analysis on student performance, and provided conclusive data insights resulting in 70% of students exceeding target goals- Communicated results by translating data into actionable recommendations that were implemented into the student curriculum, resulting in a 20% improvement in student scores- Facilitated a transition to a second program site in the middle of the year and successfully transitioned a new team of volunteers and established strong relationships with staff at the new site

- Formulated go-to-market strategy for a Saas B2B finance product reposition through market research, competitive analysis, and marketing strategy that successfully penetrated a new target industry- Assisted business strategy plan by conducting a market analysis of our competitors and consulted strategy team with recommendations leading to the discovery of product weaknesses versus our competitors- Established the first product battle card for the company by conducting product research, collaborating cross-functionally with other teams, and developing messaging that assisted sales enablement goals- Headed business strategy for field events by creating a multichannel awareness campaign and consulting the field team on messaging and event best practices, exceeding lead gen goals by 15%- Measured success of lifecycle campaigns through an excel data analysis and used results to recommend new strategies and tests to conduct leading to a 10% increase in open rate and a 20% increase in CTOR

- Grew client purchase rates by 15% after identifying audience expansion opportunities via a gap analysis that utilized product knowledge to address buyer persona pain points- Increased revenue 5% for a lingerie client through new promotion and shipping strategies that were found by executing a competitive analysis of the industry and discovering future trends to identify opportunities- Persuaded leadership to acquire new gender expansive customer segment based on insights pulled from data analysis, then developed a media plan strategy that grew this segment to $2k in daily revenue- Pitched and implemented tests on digital channels including multivariate testing and incrementality testing resulting in new audiences, optimized messaging, and the discovery of new trends- Oversaw go-to market strategy and execution for digital channel expansion for a space travel client by recommending new audiences for better traction, achieving the client’s lead gen goals- Managed daily channel budgets of over $30k and made adjustments on media buying strategy based off of performance results and client constraints to achieve incrementality- Troubleshot data feed problems through collaboration with an external feed vendor by cultivating a strong relationship on behalf of the client, resulting in a 10% increase in ROAS on affected channels- Analyzed creative assets and test results and developed recommendations for future asset development and strategy

- Held sales calls with agents to provide support, give guidance, and encourage selling of specific products- Analyzed sales issues and alleviated agent problems by empathizing and working to understand the problem at hand

- Developed strategy to acquire industry-changing product concept through research and creative thinking, leading the company to eventually make acquisition- Designed plan to create, market, and distribute new insurance product to consumers and agents

- Planned and led bi-weekly meetings for 30 members- Budgeted and fundraised chapter finances totaling $10,000- Organized members to attend conferences across the country

- Communicated with 100+ chapters across the nation through video conferencing and email to engage leaders and increase membership- Planned and ran two major national conferences for 3,000 people by coordinating with 9 team members- Wrote press releases and website articles to relay information about the organization- Designed programs, ads, and Facebook, Twitter, and Instagram posts to engage members via Adobe Creative Suite- Created and advocated for a bylaw amendment through presentations to state delegations and one-on-one meetings with delegates, passing the bylaw by an 84% margin

- Rebranded IoT SaaS product to match company-wide strategic pivot to reach OT audiences by collaborating with research analyst to create government buyer personas and develop messaging for them- Formed and led a cross-functional team including sales, product, and communications to design a go-to market strategy for a smart city product targeting the developed government buyer personas- Designed sales enablement database to drive internal win reporting by consolidating all existing content and creating new content through writing white papers on previous sales successes across industries- Created report that consolidated extensive company-wide sales knowledge into use cases and buyer personas segmented by industry providing better understanding of each industry’s main decision makers- Presented final report of sales enablement and rebrand projects to Senior VP of IoT during department-wide meeting, receiving positive feedback on work product- Developed blog series to reach OT target audience by utilizing interviewing sales teams, PMs, and influencers and crafting compelling stories to build trust among the audience- Researched and created network of influencers to assist social content team in supplying valid subject matter experts to work with and create content promoting the brand

- Founded chapter and recruited 20 other members by planning recruiting events and speaking one-on-one with potential members- Moderated and resolved member disputes by leading three-person standards board- Organized weekly events to speak with fraternity members about mental health- Created 7 events to engage current members with fun bonding activities

- Led all communications, including email, social media, and personal communications, from state organization to local members to keep members informed and advertise upcoming events- Designed logo for yearly theme utilizing Adobe Creative Suite- Headed Re-Brand Committee to re-brand organization to be more modern and reflect recent organizational goals- Designed Facebook, Twitter, and Instagram posts to engage members via design software- Increased social media following across all platforms by 20%- Planned and ran two statewide leadership conferences for 300 members- Moderated panel of business professionals speaking about careers at student educational conference

- Conducted daily market research studies through demographic and experiential surveys to provide company with crucial marketing information

- Deescalated tense situations and offered relevant solutions to resolve and address guest concerns- Collaborated with departments across the company to coordinate compensations to satisfy guests