I specialize in leading strategic development and execution in the digital and social media arenas, leveraging my diverse expertise across various industries. My nearly 20 years of experience in the space spans both client-facing roles and agency leadership, where I've successfully driven digital transformations for organizations with annual revenues ranging from $70k to $7B.I was responsible for developing and successfully implementing a global social media program at a Fortune 500 medical device company. This included building governance, infrastructure and processes, identifying key stakeholders and advocates, consensus building with leadership, and working with legal and regulatory teams on content development and execution strategies. Upon acquisition, I worked across the new organization on integration, governance, and implementation efforts.Since 2020, I have served as the Director of Engagement and Strategy at The Next Practice, a global integrated digital agency. I have had the privilege of leading teams in strategy development, execution, and optimization/reporting for clients from around the world, spanning industries ranging from Healthcare to CPG (and all points in between). Our global strategic approach ensures we are purpose-led, data-driven, and creative in our thinking and solution implementation.I excel in creating synergies within teams and forging strong partnerships with third-party collaborators. My approach focuses on crafting comprehensive digital and social strategies, executing them with precision, and establishing robust infrastructures and governance models that propel organizations forward.My professional strengths include:• In-depth knowledge of Digital and Social Media Strategies• Strategic Leadership in both B2B and B2C Global Digital Marketing• Effective Team Management and Leadership• Developing and Executing Content Marketing Strategies• Campaign Planning, Execution, and Performance Analysis• Elevating Brand Presence through Creative Development• Leveraging Analytics and Insights for Strategic Decisions• Integrating Digital, Social, and Mobile Platforms• A deep interest in AI-based LLMs and Platforms• Conducting Competitive Research and Social Listening• Expertise in SEO, SEM, and PPC Campaigns• Navigating Crisis Management with Strategy• Building Sustainable Digital Infrastructures and Governance PoliciesI am committed to driving innovation and achieving substantial growth for organizations at any scale. Let’s connect to explore how we can achieve your strategic digital objectives together.