Management consultant helping businesses generate more leads and brand awareness by creating personalised digital experiences using worlds best practices to deliver exceptional user touchpoints: Growth Strategy · Branding · Visual Communication · Advertising · Logo Design · Digital Marketing · User Experience Design (UED) · Design · Print Design Business Strategy · Digital Transformation (MArTech) · Art Direction, Corporate Communications (MarComs)· CRM & Marketing Automation · Growth Marketing · Innovation · Creative Team Management · Project Management.

Brand Therapy is a very personal, intimate, focused journey to business and personal branding success. Brand Therapy is an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships. We help clients make better sense of their business needs and goals.

Develop + Execute Growth Strategies:Crafting detailed business growth plans, and overseeing implementation. Diagnose key challenges, design guides and coherent actions to achieve strategic outcomes.Brand Development:Elevate the brand consistency across all platforms to boost brand loyalty and awareness.Lead Digital Marketing Campaigns:Oversee planning, execution and optimisation of digital marketing efforts across channels, including content strategy, Website Dev, App Design, PPC campaigns, SEO/ASO, and EDMs.Manage and Engage Agencies and Partners:Directly manage multiple digital marketing agencies to ensure optimal execution of campaigns, fostering strong strategic partnerships that enhance long-term success and performance.Manage a Team:Build, manage and motivate a high-performing multi-disciplinary team of growth hackers. Key Competencies: Autonomy:Reporting directly to the CEO, demonstrated a high capacity for self-direction, enabling independent strategy execution and decision-making with minimal oversight.Creativity and Innovation:A creative mindset with the ability to ideate and execute groundbreaking marketing campaigns and enhance customer experiences to create a competitive advantage and trust in the bank.Digital Proficiency:Expertise in digital marketing tools and platforms, with a deep understanding of how to leverage them to drive growth.Excellent Communication:Superior written and verbal communication skills, with the ability to articulate vision and strategy effectively across all levels of the organisation.Financial Strategy and Management:forecast, budget and allocate resources effectively, with an understanding of how to optimise for impact Customer Insight and Segmentation:Deep understanding of customer analysis, segment behaviour, and targeted marketing techniques.Growth Hacking:Fuel growth by employing data-driven A/B testing to drive innovation across marketing, product development and engineering.

Marketing Management for 9 business units: Global Capital Commercial - GCC Business Finance - GCC Home Loans - Challis Capital Partners - Ikon Capital - Secured Capital Investments - Challis Capital Holdings - IKAP - Lenflo Brokers and individuals first choice for Commercial Loans, Development Finance and SMSF loans.Specialised in structuring complex financial transactions that are beyond the scope of most commercial loan brokers. Trusted by more than 6,500 commercial brokers, we offer unrivalled access to over 450 lenders including banks, institutions and our private investors. Marketing lead working with a 10-person B2B, B2C focused fin-tech team, reformed the WordPress CMS to boost content production and link landing pages to 9 monthly PPC campaigns tied to social media, sales funnels, EDMs and MarComms and print promotional campaigns.Increasing brand awareness in the industry via strong web and social media management, thought leadership PR programs, increasing the brand value with both B2C + B2B in focus.Designed a custom Bing + Google Ads campaign that gained 200 organic links within 6 months, increasing blog traffic by 130%. Growing conversion of B2C +200%. Monthly managing 7-8 Google Adwords campaigns total Avg. spend $1650 generating submitted loans in six months worth $2.3mImplemented an organic SEO strategy with a six-person team. Taking monthly website visits from 1266 - 18248 +1341% visits over 9mths. Increased B2B sales by +226% From $23000 - $75000 in one month. Re-targeted campaigns, organic traffic + 290% in first four weeks of Q2-15.

Marketing Management for 2 business units: LJ Hooker North Sydney - LJH Residential Kirribilli & LJH Commercial North SydneyAchievements:Implemented market performance reports, analytics from Google, Bing, and Campaign-Track, and created omni-channel new media and traditional advertising campaigns. Resulting in a 20% increase in marketing performance ROI, and increased residential and commercial sales objectives by 27%, exceeding the annual sales target of $15m.Retargeting, increased conversions by 4%-12%. Managing marketing campaigns and advertising budgets for residential development projects and commercial properties. Generated over $8 million in residential property sales listings by the development of strategic marketing, overseeing multi-channel social media strategies, content creation and scheduling to increase brand visibility and engagement. After the tender, given a unique opportunity to sell four boutique residential conversions worth over $1.5 million each after the Auction. Decreased internal costs by 11% in my division without impacting productivity, accomplished by training four internal employees in a variety of marketing support skills. Campaign CTR response rates of between 6% and 8% were sent to email along with the end-of-month statements.New client leads for residential leasing up by 78% in two quarters by consistently delivering goal-surpassing marketing.Expanded client base by 200% by setting up CRM procedures and recorded all new contacts immediately

Dex-star specialises in Custom die-cut stickers, a fast and easy way to promote your business, brand or event. Thick, durable vinyl graphics protects your gear, these stickers protect from scratches, water and harmful UV sunlight. Decorate your surfboard, snowboard and personalise laptops, windows, cars and more.Your business can use these high-strength vinyl pieces for anything from business to custom car wraps, window sign decals to shop window signage and decorations.Our vinyl stickers are made with a waterproof material that is highly durable and is even scratch-resistant. Our stickers are printed with eco-friendly solvent and we make sure that our customers receive dazzler prints. There's even a laminating option we provide so that your sticker design can last for yonks.Related Products:Surfboard & Snowboard Graphics Window SignageLaser Cut Letters & Numbers Vinyl BannersCar Wraps - Business Logo - Window SignageBoat Decals Floor Stickers SignageDecorative Interior Wall Lettering - SignageClothing Prints & UniformsPosters

Achievements:Create visually appealing designs while adhering to brand guidelines, project budgets, and location requirements. Experts in helping businesses find the best outdoor campaign, that will drive their message further.Identified opportunities, researched new product extension possibilities, collaborated with a local business team and created new campaigns generating $1.2M in annual sales. Experienced in managing busy agency departments developing seamless workflows, coordinating and supervising all elements of the design studio.Managed the production process, including concepts, project scopes, and creating final products, from start to finish for National Billboard + Out of Home Media campaign launches, visual environmental (retail and trade shows), car, train, graphics wrap and digital designs.Successfully cut down the production cost by 15% in the financial year 2012-2013 by negotiating new suppliers and vendors, avoiding unnecessary expenses. Increased the profit by 22% in 2012-2013We achieved $13.2M in annual sales through national advertising initiatives.Implemented CRM tools to support the sales team, creating opportunities with existing and new customers. Successfully generated $4.6M in new client sales, and increased return customer sales by 30% through strategic digital marketing. Notable clients:Unilever, Novartis, Procter & Gamble, J&J, Qantas, Virgin, Telstra, Optus, Qantas, Jetstar, Playstation, Xbox, Nike, Coca-Cola, Foxtel, Ikea, G.J Gardner Homes, Spec Savers, Solahart, Hertz, Domain, Peoplecare, Red Energy, Good Year, Wesfarmers - Dan Murphy's, BWS, BIG W, Kmart Australia, BCF, One Agency, Rams, Sunshine University, University of Wollongong, University of Newcastle, McDonald's, Boost, KFC, Subway, Dominos, Crust, Wendy’s, Zambrero, Oporto, ARB, Coffee Club, Commonwealth Bank, Westpac, Greater Bank, ING Bank, ANZ, Woolworths, Coles, Nestle, Westfield, Stocklands, Pacific Fair, Corona, Lion Nathan, Diageo, VW, Ford, Toyota.

Key Responsibilities: Specialising in IT and digital transformation. 3CA - Voodoo partnered with communications, creative, experiential, media and marketing agencies to bring their clients communications strategies to life through digital transformation. Voodoo is a data-informed creative agency with the customer at the heart of everything they do.Achievements: Developing and creating digital, social strategies and national campaigns. Coordinated with and across content teams to execute multi-channel campaigns, lead workshops and brainstorms. Developed omnichannel insights and deep analysis of creative performance across multiple platforms, and use these insights to inform future creative plans and create best-in-class solutions.Demonstrable experience developing agency partnerships and executing growth marketing strategies with SaaS platforms, including lead funnel inbound, SEO, SEM, paid digital content, Google Ads, sponsorships and social marketing (white papers, case studies, webinars, blogging, etc.) A/B testing 66% campaign improvement. Creating high-quality graphic material for marketing campaigns, including product brochures, email marketing campaigns, digital banners and assets, advertisements, signage, branding, digital point of sale materials designing and developing beautiful front-end web content such as landing pages, blog pages, and rich multi-media experiences. Implementing brand guidelines across all experience from an in-house style guideNotable clients:Loud, Novartis, Foxtel, NSW Ministry of Health, Cancer Council of NSW, The Keystone Group, The Greater Building Society and the University of New England, Macquarie Group.

Working in Australia's leading direct marketing agency. Built the foundations of my career with relationship and performance-based marketing and staff incentive programs, B2B and B2C communications; print and direct mail production, financial cashflow and database management, and providing digital strategy, production, and acquisition campaigns. Created a territory strategy, and forecast sales targets.Ensure the website is updated in a timely manner for product launches, sales, campaigns, promotions and other live events, Managing the day-to-day product catalogue websites and platforms.Managed advertising / PR campaigns, as well as sales events. Presentations to executive stakeholder decision-makers.Achievements:National account sales exceeding targets. Closed retail account $1.5M Experience Company - Red Balloon and a $1.2M auction house. Designed a robust omnichannel brand awareness campaign +728% website traffic increase YoY. Partner with e-commerce sites, analyse data and deliver intel to the sales teams and CEO. Linkwizz Deals offered end-to-end e-commerce services, handling everything from digital content, web design, analytics and customer support. Exceeding BDM target +15%.The E-commerce digital marketing role is vital to the management of seven websites across e-retail partners and industry platforms. Executed online merchandising strategies for our brands.Ensuring promotional activities were on time and tested prior to launch. Managed the product catalogue and categorisation across the entire D2Ce channel (websites, marketplaces and shopping feeds)Brand marketing strategies across email, socials and digital advertising to ensure the holistic customer journey is supported at every touch point. UX strategies for on-site management and merchandising.Used insights to improve customer experience, leading to further engagement, conversions and commercial growth. Increased organic and paid visibility to products, monitored PPC priority keywords

Key Responsibilities: E-sales // Cars Guide // Real EstateDaily/ Sunday telegraph, The Australian, News Corp E-sales news.com// Carsguide.com.au // www.realestate.com.auFoxtel, NWN, News Corp Australia owns approximately 142 daily, Sunday, weekly, bi-weekly and tri-weekly newspapers.Also some of the most powerful and trusted magazine brands in the country including Taste.com.au, Vogue Australia, GQ Australia, Body+Soul.Achievements:Portfolio + target revenue in 1st year to $600,000 - Maintained sales performance always exceeding KPI + target month on month during tenure. - Responsible for managing client portfolios and seeking new client opportunities and growth across Australia. -Print & Digital Advertising specialist.-Campaign Analyst & Strategy Management.-Annual Budgeting, Targeting & KPI reporting-CRM Salesforce (Account Management of 80+ clients)-Applying effective Advertising/Marketing strategies and initiatives to drive performance & ROI.Successfully managed client relationships across new multiple media packages. Client campaign accounts collectively worth over $100,000 per annum. Experience in agency media sales, maximising revenue from new and our existing client accounts in order to achieve agreed revenue targets/sales quotas. Drive revenue through effective sales pitching and effective media responses, Pitch out both reactive and pro-active opportunities to maximise revenue potentialWorking on new business development presentations with the Directors. Identify new business opportunities and work closely with managers to bring these to fruition. Have a customer-centric attitude with a strong understanding of their business and industry to produce strong media solutions.Leading, managing and implementing key client accounts with a commitment to ‘Excellence in Execution’.Ability to adapt and deliver in a changing and evolving media and business landscape.

Key Responsibilities: Managed a team of talented Graphic and Industrial Designers, taking initial concepts from client briefs through to preparing final artwork, and coordinating with the production team to ensure a high-quality final product, working on projects from concept design through to production, building, and installation of interactive spaces with global luxury brands.The full-service multi-award-winning agency provides clients with a complete range of branding, graphic environment interiors, trade show exhibit design, shop design, store fit-outs, branding, POS systems and retail design services. Experience delivering events + activations around Australia on behalf of some of the largest tier-one multinational clients. Create visually appealing design concepts while adhering to brand guidelines, project budgets, and location requirements. Managing a busy art/production department. Monitored multiple production schedules while adhering to assigned time and budgets. From concept through completion, delivered production-ready graphics for all marketing assets. Supervising all elements and staff of the design studio and production process including concepts, designing and producing portable displays, lightbox, environmental graphics, signage, modular inline and installed custom exhibits.All deadlines were met ensuring all graphics exhibition designs were produced to the highest quality. Ability to carry out finished artwork. Proficient in event + project management, with the ability to quickly problem solve and find new business.Notable clients:Boat - Car show, Motorbike expo, 4x4 and camping show, international trade show exhibitions, successfully completing projects for exhibitions for international clients including- Mazda, Range Rover, Jaguar, Toyota, Sydney Water, Chrysler, GE, Panasonic, Kawasaki, Harley-Davidson, Johnson & Johnson, Australia Post, 3M, Sydney Water, Fujifilm, KIA, L'Oreal, Macquarie Bank, Aristocrat, Aus Post, Olympus

Key Responsibilities:Experience managing a busy art/production department. Specialising in complex neon and digital graphic signage and event solutions for some of Australia's biggest brands.Client relationship role working across some of the major blue chips clients. Generating and pitch new ideas for clients that will enhance an event or project, deliver/explain the concept to the client and take it through to execution.Developing, coordinating and supervising all elements of the design studio and production process including concepts mock-ups, creating graphics and pre-flighting PDFs, printer and client online approval systems and production processes. Provided exceptional quality productions and customer service, integrated branding, graphic design, interior and experiential design services to our clients. Responsible for overseeing the artistic aspects of all media production.Processing files for print and running printers, running finishing equipment, setting up machinery and ripping of print files, machine maintenance and upkeep, installing signage. Print operator/finisher in a full-service print company.Explored potential clients by growing, maintaining, leveraging my networks, developed relationships with new clients then, set up meetings between client decision-makers.Notable clients:McDonald's, Lendlease, McDonald Jones, IMB Banking, Illawarra Financial Services, Bendigo Bank, Coles, Super IGA, BWS, Dominos, City Coast Credit Union, Greater Building Society, Westfield, Stocklands Shellharbour and Corrimal, Narellan Pools, Thirroul Shopping Plaza, Wollongong and Dapto Mall, Westfield, Tourism Wollongong, Horizon Credit Union, Kollaras Group, City Motors Group, KMart - My Car, GoVita, Southern Cross Ten, Snooze, Civic Video, Anita’s Theatre, The Beaches Hotel, Palm Court Hotel, The Illawarra Hotel and Unanderra Hotel, Cringila Hotel, Harcourts, Dairy Farmers, Mercedes-Benz Wollongong, plus many more local and national businesses.

Key Responsibilities: An Agency Alternative – Branding, Marketing, Print Design, Web, MobileDesigned all things digital - Digital Display ads, Website Design / Development, Video, SEOAnalytics, Email campaigns, marketing collateral, signage solutions, retail displays environmental design, POS, print, custom displays, large format. Responsibilities:An Agency Alternative – Full-Service Design Firm - Branding, Marketing, Print Design, Web, Mobile - Designed all things digital - Digital Strategy, Digital Advertising, Website Design / Development, Video, SEO Analytics, Email Marketing.VISUAL COMMUNICATION STRATEGY – Brand and Digital Strategy, Market Research, Market Research Analysis - Managed several accounts - assigned then converted the needs of clients brief.Proven ability in managing major blue-chip integrated - key accounts - assigned then converted the needs of clients brief. Delivering unique campaigns/ marketing ideas on time and on budget.Gained in-depth digital knowledge, digital design, branding, marketing and advertising, skilled in planning, carefully monitoring the development of both designing and shooting advertisements in time on budget.Achievements:I was given my own clients to manage. Gained exposure to top-tier clients including Goldwell Business Review Weekly, Designed point of sales for Wolf Blass, Designed logos and collateral, signage and menus, Launched the Docks Hotel in Darling Harbour Sydney. Developed promotional materials for SME's.Notable clients:Goldwell, Business Review Weekly, Wolf Blass, Launched the Docks Hotel in Darling Harbour Sydney. Frequently developed promotional materials for SME’s.

As the Event Manager (EM) I was responsible for effectively and efficiently managing a team of hourly servers and bar staff to deliver and achieve superb event execution for clients. The position requires an understanding of catering business and operations, products and must have exceptional people skills as well as possess the ability to effectively communicate with colleagues and clients. Additionally, as the EM I exercised considerable initiative, independent judgment, diplomacy, flexibility and discretion in the performance of assigned duties.As an exceptional manager who motivates and grows his team, hire, train, develop and discipline hourly front of the house staff according to company guidelines. Leading the hourly casual teams to ensure a positive and happy environment while ensuring top performance.A turn-key solution offered to companies (all-inclusive packages, meeting rooms, logistics, event planning..) Worked with Lord Mayor of Sydney executive office, service also provided in the NSW Parliament and on the City and East Sydney Councils.Broad understanding of Food and Beverage division, budgeting, profit and loss statement, labour costs, food and beverage costs, and operation expenses.Ability to access all areas of the facility and travel off the property when needed.Ability to lead and mentor a team and/or its individual members.Professional appearance and demeanour.Ability to identify and assess problems and situations, refer to applicable policies and guidelines, identify practical creative options and determine, develop, and recommend appropriate courses of action.Excellent customer service skills and interpersonal skills to effectively communicate with all business contacts.