- Develop and implement visual merchandising strategy to grow guest conversion in a $10M+ storefront. - Prioritize and manage planning of merchandise strategy within brand guidelines and enrol team on execution. - Lead, coach, and develop team members on VM gold standards and enrol on all product trainings.- Work with other leaders to curate effective product seeding strategies and use of quarterly budget to increase brand awareness and impact sales.Goals for 2024:- Create visually compelling mannequin displays that showcase complete, head-to-toe outfits with strong styling principles. These outfits will highlight the cross-functionality of our pieces, emphasizing fit, fabric, and features. The goal is to boost brand awareness and increase units per transaction (UPT).

- Delivered customized solutions for the website and email marketing campaigns tailored to studio needs,increasing dancer retention rates.- Streamlined registration processes with online registration, improving accessibility for participants, and usedenrollment data to inform scheduling decisions.

- Motivated teams of 10+ baristas daily in several high-volume stores in the Yonge and Dundas area, training new baristas.- Responsible for inventory and supplies ordering to support business needs based on sales and predicted trends. - Helped open new Starbucks Reserve store in 2019 that held the highest customer satisfaction scores in the district.

Writing weekly articles on emerging artists, music, and events. Attending concerts and events on behalf of the company, and conducting interviews for the blog.

Curated and created content for social media, including Twitter, Facebook, and Instagram. Lead the redesign of the IN Magazine website, migrating and updating content for WordPress. Designed the IN Run Crew logo and created social media components for the official launch event. Created and designed email campaigns for the bi-monthly issue, and the IN Run Crew using Campaign Monitor. Updated and maintained Community Partners lists, and attended networking events along with the IN Magazine team.