I'm very passionate about my newest venture, Grabbr. We launched beta testing our "Grabbr" model a year ago on the book (publishing) industry with "BookGrabbr".  Within a year and a half we had over 40,000 books, 62 publishers, and over 144 countries worth of people sharing their reading behavior with their friends. In mid-2016 we received an offer from a team of movie executives wanting to license the technology with full branding control for the movie industry. We immediately started working on a platform that took the concept of BookGrabbr and translated it to every industry. So we dropped the "Book" and called the platform "Grabbr". Grabbr is built around the belief that the most powerful way to motivate buying behavior is through the recommendation of a friend.Grabbr is a Social Referral Marketing Platform that facilitates the recommendation of a friend digitally all while solving 2 problems. Problem 1 -- Consumers spend countless hours building and cultivating their social fan bases, email lists, and contact lists on their phones, but there is no way for them to leverage those fan bases for any type of monetary gain. Problem 2 -- Businesses beg consumers to “Like and Share” their products and services but consumers aren’t incentivized to do that.Our Solution -- Grabbr has solved these problems for both groups by allowing businesses to create a customized message, then upload and “lock” a digital reward (i.e., coupon) to that message, allowing customers to leverage the value of their social fan bases to “Share” the message in exchange for unlocking the digital reward. That process continues multiple generations deep as consumers continue sharing with their friends in exchange for unlocking rewards. Fans gain access to rewards, and businesses gain social ambassadors! Grabbr has created the world’s first global currency based on the underlying value of social influence.