Joel Edel Email and Phone Number
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Dynamic, Accomplished, Consumer Packaged Goods Veteran Leader. Nearly 20 Years of Leadership Experience Across Diverse Business, Operations and People Agendas. Focused on Balancing Long Term Strategy with Short Term Execution. Delivering Revenue and Profit Growth For Brands Ranging From $3MM - $1.5BN. Proven leader, Strategic Thinker, Problem Solver, Effective & Flexible Communicator, Mentor, Team Builder, C Suite & Board of Director Partner and InfluencerHistory of Building or Rebuilding & Rapidly Scaling Emerging, Challenger, Entrepreneurial Brands; and Building or Rebuilding & Accelerating Fortune 100 Brands. Public, Private, Private Equity Brand Experience. Go To Market Systems Across Direct Warehouse, Indirect Warehouse, DSD, Shelf Stable, Refrigerated, Frozen Leadership Roles Across Customer Management, Sales Strategy, Go To Market Development and Execution, Business Development, Category Management, Customer Marketing, Trade Marketing, End to End P&L Management, Cross Functional Management, Team Building, Broker Partner Management. Chief Customer Office for Fortune 100 Leading Multiple Channel Strategy, Execution, Customer Marketing, Innovation Expansion & Distribution Spanning Mass, Club, Conventional Grocery, Natural Channel, Convenience, Drug & Dollar. Board Member Appointments: - ARVA- Duralite- Poof- EPM
Sunset Strategic Brands, Llc
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Sr. Vice President Of Sales - Alternative ChannelsSunset Strategic Brands, Llc Apr 2017 - PresentGainesville, Georgia, UsLeading the Mass and Club Channel strategy development, execution and customer management for a select number of early stage companies with a goal to scale their brands to the next level. Retailer focus: Walmart, Inc, Target & Costco Categories: Frozen, Dairy, Pantry Staples, Snacking, BeverageDeveloping annual business plans, leading broker partnership, leading category management reviews, opportunity assessments & execution, playbook building and analyzing ROI on shopper marketing programming, reporting & process optimization, communicating state of business, challenges and opportunities to clients' board of directors.
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Member Of The Board Of AdvisorsDependalite Llc Feb 2020 - PresentHudson, Ohio, Us -
Member Of The Board Of AdvisorsPoof Diapers Mar 2020 - Present
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Member Of The Board Of AdvisorsEpm Mar 2020 - Present
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Member Board Of DirectorsArkansas Virtual Academy At K12 Oct 2019 - PresentLittle Rock, Arkansas, Us -
Chief Customer Officer And Director Of Sales - Pepsi Lipton North AmericaPepsico Jun 2015 - Apr 2017Purchase, New York, UsChief Customer Officer across Enterprise, Key National and Regional Accounts. Built and led the US sales team responsible for growing the ~$1.5BN Brisk, Lipton, and Pure Leaf business across the US. Led the development of channel strategies, designing and implementing a comprehensive sales plan across innovation and existing portfolio, and execution. Influenced cross functional team (finance, supply chain, sales, marketing, innovation, execution). Presented annual/ bi-annual plans to Global PepsiCo/ Unilever Board of Directors. Led Sales Section of Pepsi/ Lipton JV S&OP Cross Functional Meetings. -
Director Of SalesPepsico Aug 2013 - Jun 2015Purchase, New York, UsStrategic Development of Annual and 3 year Plans for PepsiCo's Non-Carbonated Beverage at Walmart. Focused on customer and internal negotiation, joint business and strategic planning, execution, franchise bottler alignment, field wiring and cross functional team lead to meet customer and business goals. Presented quarterly sales results to Business Unit Leads across multiple brands (VP GM level).
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Director Of Sales & Sr. Customer Manager - WalmartPepsico Nov 2009 - Aug 2013Purchase, New York, UsLed cross functional team for Quaker Snacks and Pancake Syrup & Mix business for Walmart. Focused on customer and internal negotiation, strategic planning, execution and cross functional team lead to meet customer/ business needs. Presented quarterly sales results to President and VP of Sales of Quaker Foods.
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Sr Acct ManagerPepsico Jun 2007 - Oct 2009Purchase, New York, UsCustomer management. Led agenda for internal cross functional teams (supply chain, finance, strategy, execution) to meet needs of top Convenience store customers throughout the Mid-Atlantic Region (The Pantry, Circle K SE, Wilco Hess, Scotchmans, Fas Mart). Managed Quaker, Gatorade, and Tropicana's business within these driver accounts.
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Account ManagerPepsico Apr 2002 - May 2007Purchase, New York, UsI managed Gatorade, Tropicana, and Propels business in progressively larger small format accounts in TX, LA, OK, MS, NM, and AZ.
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Reset CoordinatorAdvantage Sales & Marketing Jan 2002 - Apr 2002St Louis, Missouri, UsI assited with coordination and execution of large format resets for ASM's Kroger team. -
RdmTropicana 1998 - 1999Purchase, New York, UsRoute Development. Assisted with the development and improvement of Tropicana DSD routes throughout MA & RI. Developed/ secured new accounts and worked with existing accounts to increase space/ merchandising dedicated to Tropicana.
Joel Edel Skills
Joel Edel Education Details
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University Of MichiganEast European And Eurasian Studies -
Masaryk University BrnoCzech Language
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Palacký University In OlomoucAnd Language
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Bad Axe High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Joel Edel
What company does Joel Edel work for?
Joel Edel works for Sunset Strategic Brands, Llc
What is Joel Edel's role at the current company?
Joel Edel's current role is Sr Vice President at Sunset Strategic Brands, LLC - Alternative Channels.
What is Joel Edel's email address?
Joel Edel's email address is jo****@****ico.com
What is Joel Edel's direct phone number?
Joel Edel's direct phone number is (870) 741*****
What schools did Joel Edel attend?
Joel Edel attended University Of Michigan, Masaryk University Brno, Palacký University In Olomouc, Bad Axe High School.
What are some of Joel Edel's interests?
Joel Edel has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Health.
What skills is Joel Edel known for?
Joel Edel has skills like Fmcg, Consumer Products, Shopper Marketing, Retail, Management, Cross Functional Team Leadership, Iri, Key Account Development, Grocery, Supply Chain, Forecasting, Ac Nielsen.
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