Joel Eros Email & Phone Number

San Diego, California

*Develop and manage event marketing strategies, plans and budgets for 16 trade shows annually across 13 categories/divisions (i.e. early childhood, physical education, equipment).*Collaborate with sales and multi-division senior management teams to design effective brandawareness campaigns and enhance end-user experience.*Create high-quality marketing strategy documents, including product marketing briefs, expense tracking through Exhibit Force.*Tracking campaign effectiveness through Salesforce. demonstrated $6 Million lead opportunities resulting in 5% revenue growth in events and exhibits.*Drafted post-event evaluations, compiled analytics and made recommendations for process improvement changes for future events; utilized SurveyMonkey for internal and external surveys.*Created standard operating procedures (SOP) for Sr. VP Marketing to drive efficiency and scaleacross multiple channels within organization- Six Sigma Lean Black Belt Team Project Lead.*Coordinate with merchandising and marketing to create product list for fulfillment of events.

Greater San Diego Area

*Designed and executed online and direct marketing campaigns for Fox Sports and Tecate Beers.*Researched new market segments for client business unit expansion.*Managed creative projects from concept to completion while managing outside vendors.*Budget creation, maintenance and reporting on budget status for clients.*Traveled to various sites to implement new community marketing campaigns.*Collaborated with sales, delivery and service teams to manage seamless client experiences.*Delivered high level service to expand client relationships for net new business opportunities.*RFP process management for $2M contract development, in collaboration with sales department.

*Facilitated new technology launches to support brand marketing campaigns *Specialized in product technical specifications to accurately communicate benefits to customers *Held record as top #3 sales performer for Oakley Sunglass MP3 Player product *Assisted in interview process for new hires*Established sales training to junior team members

Bachelor Of Arts (B.A.), International/Global Studies

Education record