Joe Leschisin Email & Phone Number

Madison, Wi, Us

• Spearhead the execution of marketing campaigns, including generating leads, conducting market research, testing, tracking, results reporting and actively engaging with the businesses to optimize the performance of digital strategies• Create and maintain a successful brand identity for clients that attracts customers to the product or service: brand standards, color palette, messaging, supporting marketing collateral• Execute the conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales• Implement and oversee SEO, SEM, social, email, banner advertising and content strategies for all clients• Manage digital advertising strategy and planning for $1MM+ worth of ads annually with brands ranging from established companies to start-ups• Direct all graphic and website design, copy, video, animation, infographic, social media material, photography and promotional assets• Develop custom Wordpress websites from start to finish: wireframes, layout, hierarchy, functionality• Design, organize and execute all print materials including: stationery, booklets, flyers, annual reports, catalogs, magazines, visitor guides• Increase social media presence for a variety of clients across numerous industries which include D2C, B2B, finance, universities, manufacturing, retail and distribution• Lead and direct a team of designers, developers, and digital marketing professionals• Provide concise and consistent communication with all clients & team members to ensure everyone is aware of the expectations and status of each project• Generate new business, oversee profitability, forecast, quality control and client satisfaction

Madison, Wisconsin Area

• Communicated directly with clients and collaborated with agency team members to determine the best marketing strategy for each project• Lead digital and content teams - provide direction on strategy, planning & buying, project workflow & prioritization, resource management, and professional development• Developed campaign reporting process, templates, tool selection and delivery cadence for agency.• Responsible for refreshing the agency brand including new website, pitch materials, client presentations, interior and exterior design of the building • Improved the UX and updated design for existing clients websites, based on data gathered• Created cross-team collaboration between account executive, digital marketing and media placement teams• Implemented time management system/process and manage workflow for agency’s $20MM+ in annual billing• Mentored and assisted with interviewing/hiring new staff members• Managed external digital vendors; evaluating their performance annually, negotiating agreements and seeking qualified vendors as needed

• Managed team of individuals to not only ensure that projects were completed on time, but to also ensure that the organization continued to be progressive• Created, implemented and maintained organizational brand standards• Designed, developed and managed multiple external and internal websites• Crafted integrated marketing plans for key cross-departmental initiatives• Planned, created and tracked the success of all marketing efforts including: online, direct mail, email marketing, video, magazine readership• Assembled and organized content and advertisements to redesign the monthly, 40+ page Wisconsin Real Estate Magazine• Gathered and analyzed data from colleagues and the member base to determine website needs• Represented and communicated the requirements of each department in the website redesign• Provided design and played a critical role in the development of a new 5,000 + page website for the organization• Responsible for the Continuing Education Media Player UI/UX redesign. • Provided leadership to the 15,000+ REALTOR member base through speaking engagements and regularly scheduled trainings in the latest technologies• Supported the marketing efforts for the member base

• Solely responsible for executing, managing and tracking all marketing and advertising programs• Designed, developed and maintained company website• Created all company print materials and collateral• Responsible for new business growth opportunities• Coordinated and designed national trade show booth• Attended conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis• Supported the sales process and marketing efforts for the inside and outside sales teams

• Utilize referrals and company provided sales leads to sell customer a variety of financial service products including: real estate loans, auto loans, unsecured loans, and lines of credit.• Communicate with customers over the phone and in person to establish rapport throughout the credit application and approval process.